Digital Marketing Manager at BigCommerce

| Austin
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BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

BigCommerce, named a 2022 "Best Place to Work" in Austin, is looking for a Digital Marketing Manager.  At BigCommerce, you’ll have the opportunity to positively influence the trajectory of a billion dollar company in a trillion dollar industry.  You have a proven track record of consistently exceeding goals driving leads and revenue growth through competitive and impactful Paid Social efforts.  This role will allow you to work across the entire marketing group; including the Digital, Product, Automation, Creative and Content teams.

The Digital Marketing Manager position is an opportunity to join an energetic and growing organization as an integral part of our digital marketing team. You will develop and execute SEM strategy,  manage multi-channel at large scale, implement SEM campaigns and drive SEM innovations, optimization and improvement for growing  SEM performance and efficiency. The preferable candidate possesses a passion for digital and search engine marketing, with strong analytical skills, impeccable attention to detail and mastery of online marketing tactics.  Extensive experience in the B2B space is desired and experience in multiple market segments is a plus

What You’ll Do
  • Management of Digital Agency overseeing SEM/Display/Social Tactics
  • Reporting: Work with agency to generate reports, analysis and recommendations for key stakeholders across the business, including broader marketing organization and executive management.​ Must feel comfortable presenting said reports.
  • Analytics: Ability to interpret campaign trends and monitor key performance indicators, With a focus on multi-channel digital marketing attribution  methodologies and tooling
  • Develop integrated digital marketing strategies and work with the agency to execute tactics that will expand program traffic, leads and revenue while meeting/exceeding efficiency goals, driving revenue growth. 
  • Monitor and adjust campaigns to ensure healthy KPIs: CPL, Cost Per Click, Quality Scores, Click Thru Rate, Conversion Rate, LTV & Revenue.
  • Manage multi-million dollar digital marketing budget, including tracking spend across all campaigns and channels.  Work closely with internal stakeholders to advise on budget allocations to maximize performance and efficiency. 
  • Work closely with Conversion Rate Optimization, web and product marketing team to analyze full digital funnel  performance, identifying opportunities to increase conversion rate, lead volume, improve lead quality and reduce cost per lead.
  • Collaborate with the SEO team to best utilize keyword research, ranking trends and keyword search volume data to effectively test and expand campaigns and keywords, build negative keyword lists and expand programs.
  • Test, test and then test some more. Ongoing audience, geographical, behavioral and creative tests will be a priority and a part of a consistent and structured testing schedule.
  • Forward thinking and experimenting with the latest algorithm changes and beta-testing opportunities
  • Offline Conversions & Backend Data: Utilize and incorporate data and events occurring outside the digital platforms and utilize to build audiences and influence campaign decisions. 
  • Resources & Tooling: Identify, recommend and manage third party vendors, agencies and tools as needed for execution, reporting, optimization, and growth.
  • Expertise: Keep up to date with industry trends, research industry related media, and paid digital best practices

Who You Are

  • Experienced
    • 5+ years related professional experience, including:
      • 3+ years of tactical experience 
      • 3+ years of experience working with Google Analytics (or similar web analytics platform) - Google Analytics 360 experience a PLUS!
    • Bachelor’s degree in Business, Marketing, or Advertising preferred
  • Customer Focused - You have a passion for eCommerce software solutions, the web, web-based software products, our partners, service, and satisfaction.
  • Analytical - Superior analytical skills and well versed in the use of data, content, and technology to influence consumer behavior - Excellent Excel skills are crucial (pivot tables, vlookup, and formulas should excite you).
  • Data Driven Decision Maker - You are an organized, data-driven and detail and goal oriented believer in building great systems and process, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems. 
  • Driven - Extremely proactive and results-oriented, looking to make improvements and drive change in a fast-paced environment while being under tight deadlines.
  • Strategic - You thrive on challenges, are agile, possess a great deal of perspective and have a clear vision, tolerance for risk, and ability to navigate ambiguous situations.
  • Agile - You can easily prioritize multiple projects and tasks simultaneously, have a sense of urgency, and are capable of thoughtful yet rapid adaptation in response to changes in internal and external conditions. You’re able to seamlessly balance strategic initiatives and “Keeping the Lights On” (KTLO) activities.
  • Master Communicator - Exceptional verbal and written communication skills, with the ability to flex your style to relate sophisticated concepts to an entry level employee or C-suite executive as needed.
  • Personable - You are a high energy professional with a resiliently positive attitude and deep personal confidence that exudes a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
  • Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way.
Diversity, Equity & Inclusion at BigCommerce
 
Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.

Learn more about the BigCommerce team, culture and benefits at https://careers.bigcommerce.com.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • GoLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CircleCIFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • Google CloudFrameworks
    • jQueryFrameworks
    • Next.jsFrameworks
    • SeleniumFrameworks
    • JenkinsFrameworks
    • ScalatestFrameworks
    • MockitoFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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