Digital Marketing Specialist, FloRacing

| Austin
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As a critical member of FloSports’ Digital Marketing team, the Digital Marketing Specialist will contribute directly to the success of the marketing department by assisting in leading subscriber acquisition, engagement, and retention efforts for our rapidly growing vertical, FloRacing, across all digital marketing channels. The position requires a general knowledge of motorsports as well as experience in content marketing, social media, email marketing, paid media, SEO, budget management, and data analysis. The ideal candidate is a passionate motorsports expert with marketing experience who can collaborate and communicate across multiple teams.


ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop digital marketing campaigns around events and original content to meet or exceed quarterly subscriber acquisition and retention goals
  • Execute organic social media campaigns and manage event coverage and community engagement during live events across platforms 
  • Collaborate with the content team to execute content marketing and SEO campaigns that are optimized for both desktop and mobile
  • Execute email marketing and push notification campaigns
  • Assist in managing paid media budget and strategy
  • Coordinate the creation of promotional assets with design teams 
  • Analyze and report campaign results to management and key stakeholders
  • Optimize media mix based on data insights and performance metrics
  • Partner with customer support to manage social media response
  • Coordinate with the partner marketing team on strategizing and building event presence

REQUIRED EXPERIENCE:

  • 2+ years experience executing holistic digital marketing campaigns across social media, email, and paid media channels
  • General knowledge in a variety of motorsports
  • Ability to plan and execute digital campaigns against engagement and revenue targets
  • Experience managing a paid media budget in Facebook Ads Manager and Google Ads 
  • Track record of making data-informed decisions to improve marketing KPIs
  • Strong project management skills with the ability to prioritize multiple tasks and consistently meet deadlines in a dynamic work environment
  • Ability to communicate and collaborate within the marketing team and cross-departmentally

BONUS POINTS:

  • Bachelor’s degree in marketing or a related field
  • Previous work history in digital media
  • Experience with social media management software
  • Knowledge of photo and video editing tools

WHO WE ARE:

Founded in 2006, FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ sports in the US and abroad. FloSports’ vision is to finally give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home.

HOW WE DO IT:

We are the CEOs of our own work and are accountable for the tasks and responsibilities assigned to us. We take pride in creating the content that fans love. We row in the same direction and work together on our common vision. We build and strengthen our relationships through teamwork and respect. We embrace challenges, ask questions and are allowed to fail as long as we learn. We are passionate about building tribes and communities worth belonging to. We are innovative, curious, and have an appetite for making things better. Does this sound like you? Apply Today!

OUR BENEFITS:

  • Recognized as one of 2020’s Top Workplaces by the Austin-American Statesman
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • 401(K) company match
  • Progressive parental leave policies
  • Flexible paid vacation and work environment
  • Hack-a-thons
  • Free laundry service for all positions that require travel
  • Bring your dog to work- everyday!
  • Stocked snack bar, catered lunch and breakfast tacos every week
  • Modern and collaborative office environment
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • Angular6Frameworks
    • MySQLDatabases
    • RedisDatabases

Location

Located in East Austin next to Friends and Allies brewery, East Ciders and the Austin Bouldering Project!

An Insider's view of FloSports

What’s the vibe like in the office?

If I had to describe our office vibe I would definitely say team oriented, upbeat, fast paced, entrepreneurial and rooted in passion. Working with colleagues who were former athletes or who are die hard fans of a particular sport is so much fun. Every employee here approaches their role as a member of a team, with one objective, to win!

Melissa

Executive Administrative Assistant

What kinds of technical challenges do you and your team face?

We needed an Android app and I had the opportunity to become an Android engineer. Not only have I learned a ton but I get to impact the experience of many users with everything I do.

Peter

Sr. Software Engineer

What does career growth look like on your team?

I love working at FloSports because I am constantly challenged and have endless opportunities to grow. Employees are encouraged to punch above their weight and take on responsibilities that will further their careers.

Mark

Corporate Controller

How do you empower your team to be more creative?

Here are three things that work for me! Give notes that point to outcomes, not fixes. Be a problem umbrella, not a problem funnel, to remove distractions from the creative process. Ask the team, "are you excited about this piece yet?" and keep encouraging them to push it further until they are.

Ray

Chief Content Officer

What makes someone successful on your team?

At FloSports, we carefully test and measure changes to our platform. Successful members of our team excel in identifying potentially high impact opportunities, and working closely with their fellow team members to put them to the test. Then, they analyze and learn from the test results, always using data as their guide.

Anne

Sr. Director, Product

What are FloSports Perks + Benefits

FloSports Benefits Overview

Our Benefits:
Competitive and comprehensive medical, dental and vision plans*
Peace of mind through company-paid short-term disability, long-term disability, and life insurance*
Pet Insurance
401(K) company match
Flexible, uncapped paid vacation*
Progressive parental leave policies*
Discounted gym memberships (nation-wide)
Flexibility around where and when you work*
Hack-a-thons, lunch and learns and other special events
Free laundry service for all positions that require travel*
Access to a comprehensive and company-paid employee assistance program for all employees and their families
Bring your dog to work- every day!
Premium branded SWAG
Stocked snack bar
Catered lunch and breakfast tacos every week
Modern and collaborative office environment

*Depends on position

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Flo culture committees: FloFun plans social events and activities FloImpact organizes community outreach FloReward is focused on reward and recognition initiatives FloGrow advocates for learning/
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
FloSports has a dedicated group of employees who focus on diversity and inclusion. This includes two senior executives, our COO and our Head of People Operations.
Hiring Practices that Promote Diversity
FloSports recognizes the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. We start this process with our recruiting processes.
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Customized development tracks
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