Digital Marketing Specialist, Varsity TV and Cheer

| Austin
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As a critical member of FloSports’ Digital Marketing team, the Digital Marketing Specialist, Varsity TV and FloCheer will contribute directly to the success of the marketing department by assisting in leading subscriber acquisition, engagement, and retention for our rapidly growing verticals Varsity TV and FloCheer across all digital marketing channels. 

The position requires a comprehensive understanding of the competitive cheerleading and dance landscape as well as experience in content marketing, social media, email marketing, and data analysis. 

The ideal candidate is a cheerleading and dance expert with extensive marketing experience who can collaborate and communicate across multiple internal teams and with external partners. 

This role is based in Austin, Texas, and reports to the Associate Manager, Digital Marketing. 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop digital marketing campaigns around events, original content, products, and brands to meet or exceed quarterly subscriber acquisition and retention goals
  • Partner with the content team to execute content marketing campaigns across owned channels, including social media, email, and push
  • Coordinate the creation of promotional assets with the internal design team 
  • Own marketing-related communication with Varsity and coordinate the delivery of creative assets, content, and external links to Varsity
  • Periodically attend live events to execute content marketing and social media event coverage plans on-site 
  • Identify and leverage affiliate partners and influencers and create programs with gyms to drive subscriber acquisition
  • Coordinate with multiple teams to strategize and execute on-site promotional plans that include PA announcement scripts, production promotional assets, and activation booths
  • Analyze and report campaign results to management and key stakeholders
  • Assist in optimizing media mix based on data insights and performance metrics

REQUIRED EXPERIENCE:

  • 3+ years experience executing holistic digital marketing campaigns across owned marketing channels
  • Expertise in School/Sideline Cheerleading and Dance and All Star Cheerleading & Dance
  • Ability to plan and execute digital campaigns against subscriber acquisition and engagement targets
  • Strong project management skills with the ability to prioritize multiple tasks and consistently meet deadlines in a dynamic work environment
  • Ability to communicate and collaborate internally and with external partners
  • Track record of making data-informed decisions to improve marketing KPIs
  • Creative self-starter with a history of finding innovative ways to drive results

BONUS POINTS:

  • Bachelor’s degree in marketing or a related field
  • Previous work history in digital media
  • Experience with Hootsuite or similar social media management software 
  • Experience working in Adobe Creative Cloud or similar photo and video editing tools

WHO WE ARE:

Founded in 2006, FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ sports in the US and abroad. FloSports’ vision is to finally give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally your sport has a home.

HOW WE DO IT:

We are the CEOs of our own work and are accountable for the tasks and responsibilities assigned to us. We take pride in creating the content that fans love. We row in the same direction and work together on our common vision. We build and strengthen our relationships through teamwork and respect. We embrace challenges, ask questions and are allowed to fail as long as we learn. We are passionate about building tribes and communities worth belonging to. We are innovative, curious, and have an appetite for making things better. Does this sound like you?

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such, we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the “blind recruiting” process, which aims to open this opportunity to more candidates, help us be more objective in how we review applicants and mitigate bias in our decision making processes.

OUR BENEFITS:

  • Recognized as one of 2020’s Top Workplaces by the Austin-American Statesman
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • Generous 401(K) company match 
  • Progressive parental leave policies
  • Flexible paid vacation and work environment
  • Hack-a-thons
  • Free laundry service for all positions that require travel
  • Company sponsorship donation to youth teams coached by our employees
  • Bring your dog to work- everyday!
  • Stocked snack bar, catered lunch and breakfast tacos every week
  • Modern and collaborative office environment
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • TheanoFrameworks
    • Angular6Frameworks
    • MySQLDatabases
    • RedisDatabases

Location

Located in East Austin next to Friends and Allies brewery, East Ciders and the Austin Bouldering Project!

An Insider's view of FloSports

What’s the vibe like in the office?

If I had to describe our office vibe I would definitely say team oriented, upbeat, fast paced, entrepreneurial and rooted in passion. Working with colleagues who were former athletes or who are die hard fans of a particular sport is so much fun. Every employee here approaches their role as a member of a team, with one objective, to win!

Melissa

Executive Administrative Assistant

What kinds of technical challenges do you and your team face?

We needed an Android app and I had the opportunity to become an Android engineer. Not only have I learned a ton but I get to impact the experience of many users with everything I do.

Peter

Sr. Software Engineer

What does career growth look like on your team?

I love working at FloSports because I am constantly challenged and have endless opportunities to grow. Employees are encouraged to punch above their weight and take on responsibilities that will further their careers.

Mark

Corporate Controller

How do you empower your team to be more creative?

Here are three things that work for me! Give notes that point to outcomes, not fixes. Be a problem umbrella, not a problem funnel, to remove distractions from the creative process. Ask the team, "are you excited about this piece yet?" and keep encouraging them to push it further until they are.

Ray

Chief Content Officer

What makes someone successful on your team?

At FloSports, we carefully test and measure changes to our platform. Successful members of our team excel in identifying potentially high impact opportunities, and working closely with their fellow team members to put them to the test. Then, they analyze and learn from the test results, always using data as their guide.

Anne

Sr. Director, Product

What are FloSports Perks + Benefits

FloSports Benefits Overview

Our Benefits:
Competitive and comprehensive medical, dental and vision plans*
Peace of mind through company-paid short-term disability, long-term disability, and life insurance*
Pet Insurance
401(K) company match
Flexible, uncapped paid vacation*
Progressive parental leave policies*
Discounted gym memberships (nation-wide)
Flexibility around where and when you work*
Hack-a-thons, lunch and learns and other special events
Free laundry service for all positions that require travel*
Access to a comprehensive and company-paid employee assistance program for all employees and their families
Bring your dog to work- every day!
Premium branded SWAG
Stocked snack bar
Catered lunch and breakfast tacos every week
Modern and collaborative office environment

*Depends on position

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Flo culture committees: FloFun plans social events and activities FloImpact organizes community outreach FloReward is focused on reward and recognition initiatives FloGrow advocates for learning/
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
FloSports has a dedicated group of employees who focus on diversity and inclusion. This includes two senior executives, our COO and our Head of People Operations.
Hiring Practices that Promote Diversity
FloSports recognizes the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. We start this process with our recruiting processes.
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Customized development tracks
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