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Digital Marketing Specialist

| Austin

Expedia

As Digital Marketing Specialist, you will have the opportunity to create, run and measure our urban apartment marketing strategies. You’ll own the digital marketing efforts to grow the resident activation for our Expedia Group Multifamily Solutions division. You’ll work closely with our Multifamily Partner Success and Operations teams to drive short-term rental inventory growth within urban markets throughout the country.

What you'll do:
  • Work with leadership to build and implement a comprehensive digital marketing strategy for activating resident listings at multifamily properties on short-term channels (Vrbo, Expedia, etc...).
  • Build, launch and update automated email campaigns to apartment residents using HubSpot (or similar tools).
  • Ensure all content and campaigns produced meet brand standards, follow existing design templates and standard methodologies, and support the overall marketing strategy.
  • Generate and interpret reporting and tracking of digital marketing efforts, including but not limited to call tracking reports and Google Analytics to refine strategy and drive performance
  • Propose and implement new digital and promotional strategies for activating resident listings
  • Write new content or optimize existing content to improve conversion performance
  • Responsible for resident marketing performance monitoring and reporting, ensuring that leadership is aware of key and critical metrics and trends related to resident campaigns
  • Work with product and engineering teams to ensure tracking is measuring all points of the funnel
  • Work with Partner Success and clients to launch, tailor and optimize apartment community campaigns
Who you are:
  • Highly driven and creative individual who enjoys experimenting, measuring and improving their work
  • Ability to meet deadlines and collaborate with a team
  • Excellent verbal/written communication, as well as strong presentation abilities
  • Demonstrates an understanding of the principles of optimization for one or more digital marketing channels (with a focus on Website, Social and Email Marketing)
  • Strong quantitative, analytical and problem-solving skills; confident with data analysis and able to use data to make decisions
  • Able to develop strong working relationships with internal peers.
  • Strong attention to detail in executing complex projects and time-sensitive deliverables.
  • Knowledge, passion and/or experience of the travel industry; especially short-term rentals
  • Needs to be a self-starter and have initiative.
  • Shown experience in the digital sector, in travel or e-commerce industries preferred
  • Experienced in HubSpot or similar email and marketing automation tools
  • Highly proficient in Google Analytics and similar analytical tools. Proficient in Excel
  • Professional experience creating and running marketing campaigns with an emphasis on conversion tracking
  • Capable of demonstrating the ability to work independently and prioritize multiple objectives in a fast-paced environment
  • Minimum 3-5 digital and/or email marketing experience
  • Bachelor’s degree required
Benefits & Perks:
  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Parental leave for up to 20 weeks (dependent on eligibility).
  • Paid vacation and sick time.
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on VRBO.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

Who We Are: With more than $34 billion in annual gross bookings, Expedia, Inc. is the largest online travel company in the world, serving business and leisure travelers, and is committed to providing the very best resources to serve their travel needs.

What We Do: Expedia, Inc. delivers value in leisure and business travel, drives demand for travel suppliers, and provides advertisers opportunities to reach in-market travel consumers. The company also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia Affiliate Network (EAN).

Where We Are: Expedia, Inc.’s companies operate more than 150 travel booking sites in more than 70 countries, including Canada, the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Norway, Sweden, Denmark, Australia, Japan, and China.

This position reports to:

Head of Partner Success

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

Vrbo has six offices in the Austin area with a 16-story global headquarters now open in the Domain.

An Insider's view of Vrbo

What’s the vibe like in the office?

Some of us have been working together for 5+ years and have been there for each other during engagements, births, divorces…you name it. They have truly been my second family and my coworkers are the best part of coming to the office every day.

Amanda

Director, B&B Sales and Supply

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Advertising Account Executive

What makes someone successful on your team?

Being a successful finance person means being a strong business partner and not only understanding what is happening throughout the business but also being insatiably curious about it. It’s not enough to just know math, or know the numbers; you need to know where those numbers come from, how they get there and what's driving that result.

Sharon

Sr. Director Global Finance Operations

How do your team's ideas influence the company's direction?

The Talent Acquisition team is always pitching innovative ideas at our 120-day planning sessions that directly impact the company and recruitment experience. It’s amazing to see how quickly we’re able to implement new ideas every 120 days and measure the results. We’ve seen everything from employee referral reform to self-defense classes in Austin.

Marisela

Director, Global Talent Acquisition

What projects are you most excited about?

I'm on a team that's investigating the integration of react-native into our existing mobile app and my focus is primarily on bridging our existing native analytics packages into the react-native side of things. This allows us to adapt and improve based on what customers do while using our product,

Andrew

Software UI Engineer

What are Vrbo Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
HomeAway offers up to 20 weeks of paid parental leave (yes, dads, too!) for eligible new parents with at least 1 year of service.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
9 paid holidays + 2 floating holidays you can take any time during the year.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We were recognized by the Austin American-Statesman for having the most generous parental leave in Austin!

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