Digital Marketing Specialist at Dooap

| Austin
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Dooap is an accounts payable automation company that works exclusively with Microsoft D365FO/AX2012 ERP aiming to make invoice management simple and seamless.

Job Description

Digital Marketing Specialist drives Dooap lead generation using digital marketing methods with the end goal of generating quality leads to our sales team, based on our sales targets.

Responsibilities

  • Lead generation using digital marketing methods, including segmenting the market into relevant target groups and marketing automation with Hubspot
  • Superuser of Hubspot
  • Working closely with the sales team, translating marketing analytics into actions for each sales representative
  • Planning and executing digital advertising (LinkedIn, Twitter, Facebook, Google Adwords etc.) and related experimentation/testing and analytics
  • Lead nurturing
  • Planning and executing email marketing and newsletters
  • Producing professional digital content
  • Design, management and development of the Dooap website
  • Constantly improving the conversions of web forms and ads
  • Executing SEO to increase traffic to the website
  • Creating, measuring, and reporting KPIs, analytics, and metrics
  • Running Dooap social media channels and building them into lead generators
  • Facilitating webinars
  • Supporting sales with Powerpoint presentations and other required sales material
  • Supporting role in event marketing

Qualifications

  • Understanding of the digital marketing and sales process and growth marketing
  • Experience and knowledge about marketing analytics and SEO and willingness to learn more (web analytics, Google, conversion analytics)
  • Experience in successfully using marketing automation tools (Hubspot is a preference)
  • Capability to produce professional digital content based on the brand guidelines
  • Experience in doing successful digital advertising (LinkedIn, Twitter, FB, Google Adwords etc.)
  • Ability to produce digital content
  • Good skills in Powerpoint and photo editing
  • Experience in managing social media channels and ability to produce good social media content for our target groups
  • Team player who can proactively translate marketing analytics into actions for the sales team and motivate them to act

Experience

  • 3+ years of working experience
  • Highly organized with exceptional attention to detail
  • Sound judgement and excellent problem-solving skills
  • Drive to achieve and exceed targets and delivering results
  • Self-starter who takes on additional responsibilities without direction

Additional Information

Dooap is an Equal Opportunity Employer

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • Microsoft AzureDatabases
    • BasecampManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • HubSpotCRM
    • SEMrushLead Gen
    • VerblioLead Gen

Location

8920 Business Park Dr, Austin, TX 78759

What are Dooap Perks + Benefits

Dooap Benefits Overview

- Work from home
- Virtual Happy Hours
- 401k Matching
- Generous PTO

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