Digital Marketing Specialist at ForgeRock

| Austin
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Digital Marketing Specialist

Field Marketing | US - Austin Office


About the company:   


In today’s highly connected digital world, understanding, managing and securing the identity of individuals and things is essential to safety and success of both businesses and their customers.   Billions of people connect from anywhere, use a wide variety of devices and expect a seamless yet secure experience.   

 The ForgeRock mission is to provide the most simple and comprehensive Identity and Access Management Platform to help our customers deepen their relationships with their consumers and improve the productivity and connectivity of their employees and partners.  Our identity solution enables great digital experiences and is embedded with a rich set of security, privacy and consent features.  We deliver our platform through both cloud services and on-premises software. 

Our customers are some of the biggest companies, organizations, and even countries in the world. On any given day, it’s likely that the ForgeRock Identity Platform helped keep your data safe, gave you access to stuff, and supported trusted relationships between you, companies and the devices you were using.

ForgeRock is headquartered in San Francisco, but we are a global company with offices in the following cities: Vancouver, WA; Austin, TX; Munich, Germany; London & Bristol, UK; Grenoble & Paris, FR; Oslo, NO; Singapore and Sydney, Australia.  Please read more about us at forgerock.com or follow ForgeRock on Twitter at http://www.twitter.com/forgerock.


The Role:

We are looking for an enthusiastic Marketing Specialist to support the planning and execution of digital and traditional marketing activities and campaigns across the Americas. The candidate will be expected to build and manage campaigns across our digital channels and tools, as well as provide reports and analysis on current digital marketing efforts. 


Responsibilities & Specific Duties Include:

  • Assist in planning, execution, and monitoring of digital marketing campaigns
    • Build campaigns in all tools, including brand awareness, lead generation, special event promotion, sales acceleration, and others
    • Assist reaching our target audience through best practices and demographic intelligence
    • Support campaign management and optimization in Paid Search, Paid Social, Content Syndication, and Display/Retargeting campaigns in the Americas
    • Aligning and working with Marketing Ops on SFDC campaign building and tracking
  • Align with Field and Digital Team to update and manage the Americas marketing calendar, including
    • Digital Campaign Spreadsheet & Calendar
    • Field/Virtual Event Spreadsheet & Calendar
  • Update and manage target lists/demographic details across ABM digital channels 
  • Intent Data Management 
    • Generate reports on surging/intent data for target accounts
    • Manage/track Bombora/intent data topic comparison
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, utms, etc.) 
  • Align with Product Marketing to keep track of new collateral/assets to be added to current and/or new digital and field campaigns 
  • Undertake individual tasks of a marketing plan as assigned

Position Requirements:

  • Bachelor’s degree in marketing
  • Strong written and verbal communication skills
  • Meticulous attention to detail and strong project/time management skills
  • Ability to work cross-functionally to achieve goals
  • Strong Excel skills for presenting metrics and results
  • Proven track record of supporting the building and launching of marketing campaigns
  • Demonstrated knowledge and familiarity working with digital marketing  including audience targeting/demographics, SEM, SEO and landing page development
  • Location in Austin, Tx (WFH = Current Status through remainder of 2020)
  • Strong preference will be given to candidates who have worked at least 1-2 years in the Information Technology/Security/Identity & Access Management B2B industry

Knowledge of the Following Tools and Channels Required:

  • Marketo  
  • SFDC 
  • Engagio
  • Acquia DAM
  • Drupal / Web Editing and Web Production of .com
  • AdRoll/Rollworks - Display/Regarting
  • Content Syndication (both Marketplace and External Publishers)
  • Google Adwords - Paid Search Campaigns
  • Google Analytics
  • LinkedIn - Paid Social Campaigns
  • Bombora - Surge/Intent Data
  • Excel
  • Adobe
  • Asana

Life at ForgeRock:

We believe in and facilitate a flexible, collaborative work environment. We’ve grown enormously, but remain true to the innovative, can-do startup values that got us here. Most important of all, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. Below are just a few of the great things we have to offer at ForgeRock:

  • A great team of smart, fun and genuinely nice individuals.
  • Awesome company culture focused around providing a flexible and collaborative work environment
  • Regular office bonding events, from lunches and happy hours to group offsites and hack-days
  • Well-stocked fridges, whether you’re hungry or thirsty
  • Competitive benefits and perks
  • We’re Mac-friendly!
  • Generous employee referral bonus program
  • Amazing offices across the globe – San Francisco HQ; Vancouver, WA; Austin, TX; Munich, Germany; London & Bristol, UK; Grenoble & Paris, FR; Oslo, NO; Singapore, Australia & counting!

ForgeRock is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self. 

We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • GoLanguages
    • GroovyLanguages
    • ConfluenceLanguages
    • ReactLibraries
    • SparkFrameworks
    • VueFrameworks
    • CassandraDatabases
    • MongoDBDatabases

Location

3900 San Clemente, Austin, TX 78746

An Insider's view of ForgeRock

What’s the vibe like in the office?

From day one, you feel empowered because all voices are heard and valued. This fosters a growth mindset that mutually benefits the company as a whole and the career trajectory of each individual. With a culture such as this, I am honoured to be a contributing member of the forward-thinking family that is ForgeRock

Colin

Customer Success Manager

What projects are you most excited about?

It’s not so much about a particular project as it is about a relationship. The concerted effort on the part of both the ForgeRock Sales and Marketing teams to move past those cliches and instead be deliberate and thoughtful about how to truly integrate our efforts has been incredibly refreshing. Kudos to both teams for working together as one.

Jennifer

Senior Digital Marketing Manager

How has your career grown since starting at the company?

My career with Forgerock allows me to feel like the training wheels are off! I have the ability to learn, focus, and innovate where I can have the most impact. All of the new innovations coming from ForgeRock makes me proud to be part of this great company!

William

Senior Support Engineer

What are ForgeRock Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
Paid industry certifications
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