Digital Marketing Specialist

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This role reports directly to our Director of Marketing. Position can be fully remote or work out of HealthMine’s office in Dallas, TX.

Position Overview:

HealthMine is looking for a dynamic, results-driven Digital Marketing Specialist to join our growing marketing team. This role will have the freedom to run, developing our digital marketing strategy, executing, and reporting on the success of our efforts, which means taking initiative and wearing multiple hats should come naturally. We need someone who is comfortable owning every stage of digital marketing from ideation to execution, including copywriting support when needed.

Our future Digital Marketing Specialist will possess a growth mindset, be detail-obsessed, self-motivated, collaborative, and passionate about all facets of branding, digital marketing, and most importantly – driving actions that allow people to live a healthier life. This role is both highly strategic and tactical, and the right candidate must have a working knowledge of current digital marketing tools and strategies to meet the goals of our team and organization.

Responsibilities/Duties/Functions/Tasks:

Key responsibilities of this role include performing at a high-level in the required competencies by:

  • Develop impactful digital strategies and campaigns to meet organizational strategic objectives
  • Plan, execute, and measure paid and organic digital marketing campaigns including SEO/SEM, social, paid search, display, web, email, video, etc.
  • Build and execute organic and paid social media strategy to continue to grow audience engagement across primary social channels
  • Write copy for social posts, ads, emails, landing pages, and additional campaign content as needed
  • Develop, execute, and manage email marketing, lead nurturing, and marketing automation programs in HubSpot
  • Analyze and report on performance and efficacy of marketing campaigns while recommending ways to optimize results based on performance
  • Leverage data to advance paid media strategies, uncover relevant insights, and identify channel optimization
  • Lead and manage external resources and vendor relationships
  • Develop lead generation campaigns and activities
  • Keep a pulse on digital marketing trends, industry news, and competitive landscape to best position our brand and product
  • Perform additional marketing tasks as needed

Qualifications

  • College degree (BS/BA) in Marketing, Advertising, Communications, or similar field
  • 3+ years of proven digital marketing experience
  • 3+ years’ experience with search engine marketing
  • 2+ years’ experience copywriting for organic and paid media channels
  • 2+ years’ experience working in/with the healthcare industry (vendor solution experience a plus)
  • 3+ years’ in B2B marketing experience
  • Strong copywriting, content writing, and storytelling skills
  • Advanced knowledge of HubSpot, WordPress, Google products (Ads, Analytics, Tag Manager, Data Studio, etc.)
  • A demonstrated ability to communicate, motivate, and inspire cross-functionally with teams to complete projects, and articulate concepts and ideas
  • Strong eye for creative design and creating results from ideas
  • Full marketing and project management experience from concept to execution
  • Entrepreneurial spirit and ability to work in a fast-paced and respond to changes in business priorities environment
  • Experience with brand building, national marketing, and digital innovation

Core Competencies

  • Team player, team builder, and ability to be highly productive independently and collaboratively
  • Proactive self-starter
  • Critical thinking
  • Strategic thinking
  • Creative thinking

About HealthMine

HealthMine is a health reward and engagement company that empowers plans to improve member health through smart rewards and incentives. Our analytic platform aggregates data and utilizes advanced algorithms combined with population health and quality improvement disciplines. This enables health plans and organizations to increase profitability and thrive.

Health plans and organizations have utilized HealthMine’s services since 2008 to enhance or supplement targeted member engagement strategies. We offer one solution to motivate health actions and reward any member. We encourage members to complete clinical health actions, providing smarter rewards distribution and member satisfaction.

HealthMine offers competitive base salaries, full benefits (medical, dental, and vision), short-term and long-term disability benefits, matching 401(k) plan, equity in the company, and flexible work hours.

HealthMine provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, HealthMine will provide reasonable accommodations for qualified individuals with disabilities.

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Location

2911 Turtle Creek Boulevard, Dallas, TX 75219

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