The onsite digital channel marketer is responsible for planning and managing marketing programs across WFM.com. This role will develop onsite marketing campaigns that ensure category & business program goals are met, while maintaining and optimizing channel KPIs. The ideal candidate will have excellent communication skills, take an analytical approach to problem-solving and will have a proven track record of planning, executing and tailoring campaigns based on data and insights.

Responsibilities:

• Manages the strategy and execution of onsite marketing campaigns, including planning, building, QA, deployment, testing and reporting.
• Serves as the single-threaded leader for digital/website mar-tech tools, including CMS.
• Uses website CMS to make website updates and create new landing pages for global marketing and regional programs.
• Develops and analyzes onsite channel performance metrics and conducts monthly program review to drive future marketing decisions and optimize activation strategies.
• Maintains KPIs and partners with analytics stakeholders to configure reports and proactively monitor campaign success and business results.
• Partners with external and internal technical partners to ensure digital tech enhancements are communicated to appropriate team members.
• Contributes to project workflow and technical requirements related to website development.
• Builds relationships with store, region, and key marketing Team Members to leverage new initiatives and document best practices.
• Partners with IT and cross-functional stakeholders to ensure effective and aligned participation on product development initiatives.
• Defines and executes on test and learn protocol and parameters.
• Champions positive working relationships with cross-functional stakeholders and with third-party vendors and service providers.
• Remain current and informed on industry trends, new offerings, and interactive technologies.
• Use a test and learn approach to optimize program effectiveness, leverage reporting and analytics to analyze onsite campaign performance to drive marketing creative and messaging efficacies.

Skills:

• Understands the role of onsite channels as part of a digital media mix – and how owned, paid, and earned media fit together as part of the overall marketing strategy.
• Understands onsite KPIs and how channel engagement metrics relate to the broader marketing ecosystem.

• Excellent written and verbal communication skills, technical writing experience is a plus.
• Able to identify alignment/misalignment of team project goals with larger organizational strategy, goals, and objectives.

• Previous experience working with Google Analytics, Tableau or other data visualization tools.
• Previous experience working within CMS/basic HTML knowledge
• Excellent communication skills, including written, verbal, and listening.
• Maintains positive working relationships with cross-functional stakeholders and with third-party vendors and service providers.
• Understands standard project management methodologies and requirements.
• Ability to plan, estimate, organize, and monitor projects.
• Understands the WFM product mix, supply base, and retail operations.

Education & Experience:

• BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and relevant experience.

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.