Director Brand Strategy & Insights

| Austin
RigUp is changing the way work is done in the energy industry. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.” The Marketing team at RigUp is responsible for bringing this north star to life through authentic and aspirational initiatives across a wide array of customer types and stakeholders. This team also creates and drives a portfolio of one-to-many programs to drive acquisition, engagement, and retention among platform users. 
RigUp is hiring Director Brand Strategy & Insights, to be one of the key thought leaders leaders in Marketing, leading the brand and content team. This is a great opportunity for an experienced Brand Marketer to lead initiatives on brand insights, strategy, and campaigns. The ideal candidate will have at least 7-10 years of experience and a proven track record of developing and commissioning research and creating data-driven brand strategies that drive both short term engagement and long term brand metrics. They will think creatively and analytically, provide cross-functional leadership within a growing team, and work collaboratively across the organization. Additionally, this candidate must be able to thrive in a fast-paced environment with a "roll up your sleeves" attitude and entrepreneurial spirit.

What you’ll be doing:

  • Execute / commission and analyze research (qualitative, quantitative, ethnographic), collaborating with internal research teams as well as working with external specialists to gain key customer insights and benchmark brand awareness
  • Provide quantitative (data) and qualitative (trend) research to influence assortments and promotional strategies
  • Analyze Cultural, Technological and Market trends to inform strategic and creative development
  • Develop sharply focused brand strategy and architecture
  • Develop and deliver inspiring creative briefs
  • Deliver campaigns, SEO and social media initiatives that drive user engagement and help them move further down the funnel
  • Stay up to date on best practices in organic content marketing, including SEO, social media, and other channels

What you should have:

  • 7-10 years experience in brand strategy, campaigns, and insights
  • Hands-on experience both direct executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel brand campaigns 
  • Experience collaborating with Public Relations
  • Experience managing a high-performing team
  • Strong understanding of social media marketing, with an emphasis on Facebook
  • Comfort with startup speed and ambiguity 
  • Insatiable curiosity about the Future of Work, the energy industry, and the high skill blue collar workforce
  • Collaborative instincts and team-first attitude

Perks

  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Daily catered meals
  • Competitive commuter benefits
  • Open office space in the heart of downtown Austin
  • Career development opportunities + partial reimbursement for ongoing education
  • $2,000 vacation stipend on your 3 year anniversary

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

Location

RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

An Insider's view of RigUp

How does your team reward individual success?

We are rewarded with a promise. At the end of a season of ambiguity and strife, apart from any monetary or material items, we will always be able to say there was joy, encouragement, and meaning.

Quan

Customer Support Specialist

What's the biggest problem your team is solving?

One of the coolest things we’ve been working on has been parsing resumes to gather information about employment history and references so that our consultants don’t have to spend a ton of time filling out confusing forms. We hope to get quicker, more accurate data while making the platform easier to access and more useful for our consultants.

Zayne

Engineering Manager

How has your career grown since starting at the company?

RigUp has fostered my career growth by coupling my strengths and interests with the company’s needs. I’ve gotten the opportunity to fill a variety of different roles that I’ve gained an invaluable amount of experience from and that will increase my marketability down the road.

Leyna

Business Process Analyst

What is your vision for the company?

At RigUp, we're building the largest job marketplace in the energy industry by making it easier for contractors to find work and for companies to staff up by hiring ready, qualified workers. As CEO, I want to grow an organization that creates value in the world and ensures RigUp is an environment where our employees feel empowered to make decisions

Xuan

CEO

What’s the vibe like in the office?

The energy at the RigUp office is contagious. We work on interesting problems and are truly making a difference in people's lives. Work is simply better when you love what you do!

Brittany

Talent Lead

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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