Director of Brand

| Austin
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RigUp is changing the way work is done in the energy industry. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.” 

We’re looking for a Director of Brand who is part strategist, part creator and part storyteller. This role will be working to launch the RigUp brand both externally and internally - working across marketing, product marketing, talent, product and sales to bring the RigUp brand and story to life. The Director of Brand will also be responsible for tracking brand performance, identifying new areas of investment and managing creative partners across RigUp. 

The ideal candidate has worked directly on a consumer brand launch and knows the steps in getting it done. He/she should also have experience in tying brand efforts back to clear business results and framing recommendations that are tied back to metrics. 

This role reports into the Product Marketing organization, and the right candidate should feel comfortable collaborating with teams across the business to define, plan, execute, and measure brand programs. You’ll work with a self-directed and tenacious team to drive the growth of RigUp’s business. On top of your branding chops, you’re also super organized and have a positive, get-it-done attitude. 

What you'll be doing:

  • Lead defining the brand for RigUp: Work with internal and external partners to define sharply focused brand strategy and architecture. 
  • Identify and manage brand and creative partners: Lead RFP for identifying creative agencies and needs for capabilities. Manage creative partners and execution across RigUp. 
  • Execute/commission and analyze research: Collaborate with internal stakeholders and external specialists to gain key customer insights and benchmark brand awareness through qualitative, quantitative and ethnographic studies. 
  • Deliver campaigns: Develop system wide campaigns, from ideation to full launch. Manage the brand marketing calendar including promotions, marketing plan creation and rollout. 
  • Drive brand collaboration: Work with teams across the business including marketing, public relations, sales, product and talent to bring the RigUp brand to life. 
  • Lead and coordinate communication: Plan communication for new brand launches and collaborate closely with teams to drive results. 

What you should have:

  • 7+ years of brand expertise working directly on brand launches
  • Deep understanding of brand measures and ability to track brand performance over time Hands-on experience both directly executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel brand campaigns Experience collaborating with Public Relations
  • Strong understanding of social media marketing
  • Courageous, discerning, curious and agile - believes there are always better ways to get things done 
  • Scrappy when needed and calm in the face of chaos/unexpected curveballs 9+ years of experience in Marketing, Communications, or similar field
  • Bachelor’s degree required

Perks:

  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Daily catered meals
  • Competitive commuter benefits
  • Open office space in the heart of downtown Austin
  • Career development opportunities + partial reimbursement for ongoing education
  • $2,000 vacation stipend on your 3 year anniversary

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.

Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • DockerFrameworks
    • GraphQLFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • Neo4jDatabases
    • Google CloudServices
    • TableauAnalytics
    • FigmaDesign
    • MiroDesign
    • AsanaManagement
    • JIRAManagement
    • WebflowCMS
    • HubSpotCRM
    • SalesforceCRM
    • MandrillEmail
    • Hubspot, DemandbaseLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

Workrise is located in the heart of downtown Austin right next to Lady Bird Lake. We're close to restaurants, coffee shops, entertainment, hotels, and trails.

An Insider's view of Workrise

What's something quirky about your company?

At Workrise, you'll find a multitude of quirks. One is our unique journey, where we introduced technology disrupt and redefine the entire Oil & Gas sector and committed to delivering exceptional benefits to companies and workers. We thrive on continuous evolution, constantly adapting to meet every challenge head-on as we Raise the Bar.

Logan

Senior Recruiter, Oil & Gas

How do you collaborate with other teams in the company?

At Workrise, we foster collaborative culture through open communication and open-mindedness. We collaborate with other by understanding each other's needs and the common goals we are trying achieve together.

Ravanpreet

Senior Manager, Engineering

How does the company support your career growth?

When I first joined Workrise I had a bucket list of skills I wanted build at my new career opportuny. In just three months, Workrise gave me the strength and support blow that list out of the water! I am so exced continue learning, growing, and getting hard work done!

Alyssa

Senior Designer

How would you describe the company’s work-life balance?

I’m part of a very distributed team and we have set core hours that we all try align with have overlap and collaboration as a team. Outside of these core hours, we have the flexibility tailor our schedules our individual working styles and lifestyles. We’re encouraged make time recharge and live balanced lives.

Chandhini

Principal Product Manager

What are Workrise Perks + Benefits

Workrise Benefits Overview

At Workrise you can feel good about your work and furthering our mission serve those who do the hard work. We recognize that making an impact matters you and we believe in providing an environment that fosters that ambition. We welcome you develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching.

Workrise is committed providing an environment where any and all people feel welcome, belonging, respected, and free be their authentic selves. We welcome applicants of all gender identities, sexual orientation and expression, educational background, age, religion, ethnicities, veteran status, and citizenship. We’d love learn what you can add our team!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
80% of people leaders trained through Workrise Leadership Academy in 2023.
Diversity employee resource groups
Diversity recruitment program
2023 Internship Program with 4 out of 5 members of underrepresented groups.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
We provide an array of onsite refreshments, ranging from bars, chips, and fresh fruit cold brew and kombucha, ensuring a variety of options for our team.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications
Personal development training

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