Director of Brand

| Austin
RigUp is changing the way work is done in the energy industry. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.” 
We’re looking for a Director of Brand who is part strategist, part creator and part storyteller. This role will be working to launch the RigUp brand both externally and internally - working across marketing, product marketing, talent, product and sales to bring the RigUp brand and story to life. The Director of Brand will also be responsible for tracking brand performance, identifying new areas of investment and managing creative partners across RigUp. 
The ideal candidate has worked directly on a consumer brand launch and knows the steps in getting it done. He/she should also have experience in tying brand efforts back to clear business results and framing recommendations that are tied back to metrics. 
The right candidate should feel comfortable collaborating with teams across the business to define, plan, execute, and measure brand programs. You’ll work with a self-directed and tenacious team to drive the growth of RigUp’s business. On top of your branding chops, you’re also super organized and have a positive, get-it-done attitude. 

What you'll be doing:

  • Lead defining the brand for RigUp: Work with internal and external partners to define sharply focused brand strategy and architecture. 
  • Identify and manage brand and creative partners: Lead RFP for identifying creative agencies and needs for capabilities. Manage creative partners and execution across RigUp. 
  • Execute/commission and analyze research: Collaborate with internal stakeholders and external specialists to gain key customer insights and benchmark brand awareness through qualitative, quantitative and ethnographic studies. 
  • Deliver campaigns: Develop system wide campaigns, from ideation to full launch. Manage the brand marketing calendar including promotions, marketing plan creation and rollout. 
  • Drive brand collaboration: Work with teams across the business including marketing, public relations, sales, product and talent to bring the RigUp brand to life. 
  • Lead and coordinate communication: Plan communication for new brand launches and collaborate closely with teams to drive results. 

What you should have:

  • 7+ years of brand expertise working directly on brand launches
  • Deep understanding of brand measures and ability to track brand performance over time Hands-on experience both directly executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel brand campaigns Experience collaborating with Public Relations
  • Strong understanding of social media marketing
  • Courageous, discerning, curious and agile - believes there are always better ways to get things done 
  • Scrappy when needed and calm in the face of chaos/unexpected curveballs 9+ years of experience in Marketing, Communications, or similar field
  • Bachelor’s degree required


  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Open office space in the heart of downtown Austin

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks


RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

An Insider's view of RigUp

How does your team reward individual success?

We are rewarded with a promise. At the end of a season of ambiguity and strife, apart from any monetary or material items, we will always be able to say there was joy, encouragement, and meaning.


Customer Support Specialist

What's the biggest problem your team is solving?

One of the coolest things we’ve been working on has been parsing resumes to gather information about employment history and references so that our consultants don’t have to spend a ton of time filling out confusing forms. We hope to get quicker, more accurate data while making the platform easier to access and more useful for our consultants.


Engineering Manager

How has your career grown since starting at the company?

RigUp has fostered my career growth by coupling my strengths and interests with the company’s needs. I’ve gotten the opportunity to fill a variety of different roles that I’ve gained an invaluable amount of experience from and that will increase my marketability down the road.


Business Process Analyst

What is your vision for the company?

At RigUp, we're building the largest job marketplace in the energy industry by making it easier for contractors to find work and for companies to staff up by hiring ready, qualified workers. As CEO, I want to grow an organization that creates value in the world and ensures RigUp is an environment where our employees feel empowered to make decisions



What’s the vibe like in the office?

The energy at the RigUp office is contagious. We work on interesting problems and are truly making a difference in people's lives. Work is simply better when you love what you do!


Talent Lead

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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