As Director of CRM Marketing, you’ll play a key leadership role on our Marketing team to drive consumer engagement & retention, new product adoption, as well as monetization of the RetailMeNot CRM channels, including email, mobile app, and web. You’ll also play a critical role in helping our users save money on the things they buy everyday, and developing strategies to drive growth in frequency and lifetime value of our users.

The ideal person for this role has best-in-class experience with B2C marketing automation systems and is passionate about leveraging big data for personalization, insights and ensuring the right message gets to the right person, in the right channel, at the right time. You must also love to lead and mentor people, and work closely with and influence cross functional partners to solve big business challenges. 

Who You Are:

• You have 10+ years of CRM marketing experience including innovative campaigns, personalized trigger campaigns, cross-sell initiatives, targeted promotions/offers, and managing preference centers
• You have a Bachelor’s Degree in marketing, business or a related field
• You have 5+ years leading, coaching, and developing high-performing teams
• You have experience working with product, eng, data and analytics teams for complex database marketing, data / tech requirements gathering, and integration with CRM and CDP technologies
• You have strong analytical skills with the ability to quickly consume large amounts of data and draw insights that drive the business forward
• Excellent verbal and written communication
• Experience with Braze customer engagement platform and Radar location services a plus
• Proven success balancing user retention with monetizing CRM channels with paid content
• You are a CRM champion, always advocating for the user and striving for best-in-class programming.
• You are excited by the challenge of driving clarity from ambiguity, and balancing a long-term vision with short-term results.
• Solutions-oriented with the curiosity and confidence to try new things
• Flexible and adaptable to business needs and able to pivot as needed
• Positive attitude and ability to thrive in a fast-paced environment

What You'll Do:

• You will develop an overall B2C CRM strategy to engage RetailMeNot customers with personalized, targeted, and relevant marketing across all lifecycle stages
• You will create and implement a strategy for optimizing the frequency and sequencing of communications across multiple CRM channels
• You will manage cross-functional relationships and processes to ensure internal teams are aligned and executing on messaging, priorities and measures of CRM success
• You will oversee creation and execution of all email (transactional and promotional), push notifications, and in-app campaigns in Braze, our marketing automation system
• Devise and implement a testing plan to enable rapid experimentation aimed at increasing the effectiveness of CRM efforts
• Manage and grow our active email list for traffic and monetization
• Work with the product team to ensure we are aligned on CRM business needs and upcoming product improvements.
• Work with data science, product, and engineering teams to define feature and data requirements for new communications and improve the intelligence available for relevant, personalized, real-time marketing
• Partner with our Sales, Ad Operations, and Product Marketing teams to understand the needs of our advertisers and promote sponsored content across CRM channels
• Ensure the performance of all campaigns is analyzed based on clearly defined success metrics and find opportunities for future improvements
• Lead buy vs. build decisions related to CRM tools and capabilities including evaluating, onboarding, and integrating with new vendors and technology
• Oversee defining and documenting briefs, business rules, data / tech requirements, and system integrations, as well as processes and procedures for all campaigns
• Be a thought leader for the company on relevant trends, insights, and technologies that impact the CRM and ecomm industries.
• Lead and mentor team of 4 while managing multi-million dollar budget

Who We Are:

• We value diverse perspectives and believe this translates into stronger products and a better workplace
• We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
• We have lots of intelligent people to work with and learn from
• We have a great open vacation policy
• We'll provide you with food, food, and more food
• We believe in giving prizes, bonuses, and recognition for doing what you love

Rewards*

We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:

- Competitive base & bonus packages; salary negotiable

- Long Term Incentive Plan

- Performance based rewards & recognition for your hard work and service

- Very competitive benefits packages, including best-in-class parental leave

- Open & flexible PTO

- Cell phone & gym membership reimbursements

- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week

*Some rewards do not apply to contract workers or interns.

About Us

RetailMeNot is a wholly owned subsidiary of Harland Clarke Holdings. http://www.retailmenot.com/corp or follow @RetailMeNot on social media. 

U.S. Equal Employment Opportunity/Affirmative Action Information

Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.