Director of Customer Marketing and Ecommerce Merchandising at Kendra Scott

| Austin
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DIRECTOR, CUSTOMER MARKETING AND ECOMMERCE MERCHANDISING - HOME OFFICE- KENDRA SCOTT
About Kendra Scott:
We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview:
The Director, Customer Marketing and Ecommerce Merchandising is responsible for the development and execution of a customer segmentation strategy across channels and for the management of key aspects of the Ecommerce business including content strategy, promotional campaigns, and select marketing channels (including email, mobile messaging, refer-a-friend). This job will be responsible to deliver revenue targets across key channels. Reports to VP of Ecommerce.
Responsibilities:
• Lead and manage the Site Marketing and Merchandising team, which is responsible for the on-going merchandising and content strategy on the website and the execution of select marketing channels (including email, mobile messaging, refer-a-friend and SEO)
• Build teamwork among the Ecommerce staff. Monitor and evaluate the performance and contributions in attaining business goals and objectives of direct reports and provide feedback and development opportunities as appropriate.
• Serve as key cross-functional leader on projects that span multiple business functions, including Color Bar Taskforce, 12 Days of Joy, Student Discount, etc.
• Improve customer experience and site merchandising
• Establish and drive a merchandising strategy for a premium apparel brand with a product assortment that maximizes revenues and EBITDA. This includes planning, product imagery, promotions, cross selling/upselling, product copy, etc.
• Deliver an optimal customer experience that will drive sales on www.kendrascott.com (desktop, mobile and tablet) based on quantitative and qualitative analysis.
• Prepare and execute online promotion and content calendar for each season, including messaging for web store, email marketing and digital marketing.
• Identify and act on opportunities for new technologies and process improvements
• Develop and execute Customer Segmentation Strategy
• Identify key customer segments and determine how to best target those segments using available data sources
• Develop and execute on segmentation strategy and work to extend strategies across additional channels (digital marketing, stores)
• Analyze and report on trends
• Monitor performance across channels and drive any necessary changes to meet or exceed targets.
• Monitor competitive websites, industry trends and new technology and digital services ensuring that the brand is staying on the forefront of industry standards.
Our Ideal Candidate Will Have:
• Bachelor’s degree or equivalent experience
• 10+ years’ experience working in site merchandising and email marketing for a high-growth company
• A proven ability to define and achieve departmental objectives, strategies and develop plans with achievable timelines
• A solutions-oriented mentality with a data driven approach
• A proven ability to be customer-focused
• A growth mindset: track record of leveraging past learnings, encouraging new ideas and smart risk taking in self and others
• Strong communication skills with a proven ability to build cross functional partnerships to make effective decisions collaboratively
• Strong executive presence with ability to compel and inspire internal and external audiences
• High commitment to employee growth and development: empowers team and defines success as having a significant impact on other’s careers
• A shared appreciation for our 3 core values of Family, Fashion and Philanthropy
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • SCSSLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Salesforce Commerce CloudFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • TableuAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • ListrakEmail

Location

Our Home Office is located in the heart of Austin, with easy access to MoPac, downtown and North Austin neighborhoods.

An Insider's view of Kendra Scott

What’s the vibe like in the office?

Our Home Office vibe is exactly how it sounds- it feels like home. It's exciting because you never know what daily surprises are in store-Kendra could be walking around in a unicorn costume giving everyone hugs or our Fun Committee may be hosting a happy hour in the cafe to relieve the stress of a busy week. This place is truly one of a kind!

JJ

Store Technology Analyst

What projects are you most excited about?

Our goal at Kendra Scott is to keep the shopping experience personal. I am most excited about how we are working to achieve that goal digitally. From personalized content on our website to targeted email campaigns, our focus for 2018 is on making every customer’s experience with Kendra Scott relevant and personal.

Kirsten

eCommerce Merchandising & Email Marketing Manager

How has your career grown since starting at the company?

In 2.5 years, I’ve been fortunate to experience our brand in 3 different cities. After 2 years in Memphis & Nashville as a Community Relations & Events Manager, I moved to Austin to take on a new role of Talent Acquisition Specialist. I’m thankful for a company that is committed to internal growth and sees development potential in every employee.

Laura

Talent Acquisition Specialist

How do you empower your team to be more creative?

With a business that’s growing as rapidly as ours, technology is so important in bringing an amazing Kendra Scott experience to our customers. Our IT team acts as a direct pipeline that connects them to our brand. I constantly challenge my team to continue to innovate the way we bring Family, Fashion, and Philanthropy to our customers.

Kendra

Founder and CEO

What projects are you most excited about?

All of them! I just finished a new warehouse management system implementation and we have a roadmap full of system investments slated for 2018, all of which are critical to fuel our continued success! I love that I get exposure to ALL systems at Kendra Scott, including ERP, POS, WMS, & E-comm- experience I'd be hard pressed to gain anywhere else!

Gale

Program Director

What are Kendra Scott Perks + Benefits

Culture
Volunteer in Local Community
Partners with Nonprofits
Eat Lunch Together
Daily Stand Up
Open Door Policy
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team Workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company Sponsored Family Events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Game Room
Our game room includes Ping Pong, Shuffle Board.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and Learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from Within
Continuing Education Stipend
Paid Industry Certifications

Additional Perks + Benefits

At Kendra Scott we believe in treating our employees like family, and supporting those with families of their own. We proudly support work-life balance through our unique culture and perks. Our robust benefits package includes 100% paid parental leave and matched 401K, while our workspaces are personally designed by Kendra to inspire creativity and collaboration – a home away from home. With a complimentary nail bar, on-site gym, juice bar and kids’ game room, our workspaces put our Family pillar into action. Our work culture promotes healthy living, flexibility to raise a family, and inspiring relationships.

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