What we do:

TrendKite is transforming the way the world views earned media - and we’re making life better for PR professionals in the process. Our platform harnesses big data and analytics to easily measure the impact news coverage has on a brand’s reputation, website traffic, and business goals. As a venture backed, high traction startup, we’re disrupting a huge existing market while helping companies like Nike, Google, Delta, SXSW and hundreds more turn PR coverage into real business impact.

Our Culture:

The TrendKite team is smart, passionate, and loves the hands-on hard work it takes to build a great company. As a company, we work hard, play hard, and do everything we can to make our customers wildly successful. We're a motivated group with a passion for start-ups and the wild but rewarding ride they entail. Enjoy doing stuff outside of the office? Us too! We celebrate our successes outside of work and take care of our people with solid benefits. 

The Role:

We’re looking for a Director, Customer Marketing to build a world-class Customer Marketing function (and, over time, team) to drive engagement, product usage, retention, upsell, and - most importantly - an amazing customer experience. You’ll become an expert on and advocate for our customers, understanding every step of the customer journey and creating programs that make that journey memorable, educational, and valuable. You’ll be measured on impact on Net Promoter Score (NPS), product engagement and usage, renewal, and upsell. If you combine powerful strategic thinking with a love for customers and relentless hands-on execution, this job is for you!

What you’ll do at TrendKite:

• Create a customer marketing strategy based on segmentation of TrendKite’s customer base by lifecycle stage, use cases, market segment, account health, and more
• Team with Customer Success and Account Management so that your programs help them achieve their goals
• Work with the Marketing Team to leverage all channels and functions - digital, in-app marketing, email, content, design, and product marketing
• Own and execute programs designed to positively influence NPS (Net Promoter Score), engagement, product usage, renewal, and upsell
• Execute programs at three levels of engagement: broad programs across the customer base, targeted programs focused on specific lifecycle stages and/or risk factors, and account-level initiatives focused on key strategic customers
• Educate and influence Account Management on engagement and renewal strategies and tactics, in much the same way product and field marketing influence acquisition sales
• Analyze renewal and upsell sales cycles to understand why we are winning and losing, and drive initiatives to optimize gross and net renewal rates as well as upsell
• Track referral customers
• Define and lead TrendKite’s customer event strategy, focusing on owned events in regions with high customer concentration

What you MUST bring to the table:

• 4 year Bachelor’s degree
• 7+ years Marketing experience with at least 4 years experience in Customer Marketing roles
• Experience with customer segmentation
• Experience with business-to-business SaaS and/or enterprise software products
• Demonstrated expertise in running programs that drive product adoption and usage
• Digital marketing skill set - Google Analytics, Google Adwords, Retargeting (Adwords, Retargeting, paid social)
• Ability to write crisp, compelling copy, especially email
• Event marketing experience (direct or supervisor level)
• Samples of your work (customer case studies, product one-sheets, or similar)

BONUS if you have:

• Experience with Hubspot, Salesforce, Pendo, Intercom, AskNicely, or Fullstory
• Startup experience
• Experience in the PR or marketing technology space

How we'll value you as a team member:

• Competitive pay- work hard and we'll take care of you
• Medical, Dental & Vision for you and your family- we help you out with the cost!
• Company paid life insurance - just in case
• Stock Options- we're all owners in the company
• Enjoy our vacation policy – there is no policy, balance matters
• Bites and Bytes Fridays - enjoy catered lunch while learning about our company and our industry 
• Stay fueled up with snacks, gourmet coffee, fancy beer (two on tap along with cold brew coffee and kombucha) and a stocked fridge and pantry for a quality meal
• Free Parking- worth its weight in gold in downtown Austin
• Celebrate wins with us- we've rented out a theatre for Star Wars, a party boat on Lake Austin, a custom-cocktail bar over the holidays and plenty more
• Results-oriented culture in a casual work environment
• Employee referral program- work alongside people you know are great

This job is located in our HQ office in downtown Austin, TX. TrendKite is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.