Gembah empowers and enables product innovation. We are democratizing and demystifying the product creation process by helping entrepreneurs, e-commerce sellers, and small-to-midsize businesses research, design, and manufacture products.

At Gembah, we understand that retaining the resources required to successfully create and launch a new product is a significant challenge for most businesses. From research and design to sourcing and vetting overseas manufacturers, there are countless hurdles on the path to bringing a new product to market.

Gembah’s end-to-end solution was created with these challenges in mind. Our team of experts is an extension of our clients’ teams, guiding them step-by-step, regardless of where they are along the process. Our internal team is comprised of a diverse group of product specialists. In addition, Gembah works with an exclusive network of vetted factories across the world. Today, Gembah has offices in the United States, India, Brazil, and China, with remote teammates across the world.

We are looking for a Director of Demand Generation to accelerate growth for our demand generation activities across all channels. In this role, you will help grow business by driving and nurturing inbound digital marketing leads and by leading and managing a sophisticated lead qualification process. 

You will develop, manage and support the end-to-end acquisition strategy to drive quality leads for our sales organization through thoughtful, optimized programs across all digital media channels. You will be responsible for inbound lead development with a focus on making demand generation programs and their execution a success. This includes qualifying and guiding leads to the sales team and providing them with the tools necessary to close new business. 

This role is highly collaborative, requiring proactive and frequent communication with product and sales. The qualified candidate must be an energetic, enthusiastic and communicative self-starter, with proven sales and marketing experience.

What you’ll be doing

• Manage and continuously refine our demand generation model to provide visibility to the business on pipeline forecast by channel and campaign, considering channel velocity, conversion, and campaign costs.
• Generate qualified leads across existing and new sources and channels and improve conversions to opportunities. 
• Provide direction on compelling, targeted marketing campaigns that successfully engage entrepreneurs and businesses, generate and accelerate pipeline/opportunities.
• Work closely with the marketing team to incorporate content, SEO/SEM, social, website, events, and more, into cohesive integrated campaigns.
• Own and manage our marketing automation, paid advertising and SEO resources. Create and maintain metrics on campaign effectiveness and business impact and generate insights from the data to continuously improve campaign strategies.

Requirements

• Bachelor’s Degree or work equivalent
• 5-7+ years of experience in marketing strategy and execution
• 3 years working in demand generation 
• 2 years working directly with or as a part of a sales team 
• Ability to track and manage leads in Salesforce, Sugar or other CRM tools
• Knowledge and experience with marketing automation tools and features/functionality
• Knowledge of growth marketing and hacking strategies
• Excellent networking and communication skills, both verbal and written 
• Strong attention to detail, time management, and decision-making skills 
• A proactive, self-directed approach and the ability to learn quickly with limited instructions
• A high sense of urgency, strong initiative and the ability to multi-task

Our team loves working at Gembah because...

• Gembah was built by co-founders with a vision to democratize product entrepreneurship globally. Our business model is incredibly sustainable and Gembah has customers ranging from solo entrepreneurs to product startups and product enterprises. Venture-backed, we have the funding to invest in fast growth
• We are still a small but fast-growing, dynamic, and passionate team headquartered in Austin, with team members throughout the world. We give our employees a lot of responsibility and ownership of their work. You will have fun at work while engaging in challenging projects.

Perks

• Comprehensive health benefits for you and your dependent(s)
• Paid parental leave
• Unlimited vacation policy
•  Generous Stock Options Packages for the right candidate
• Virtual and in-person social events

Click the link below to apply for this job.