Director of Demand Generation
eRelevance offers a marketing automation service that leverages marketing experts and sophisticated proprietary technology to help small- to medium-size businesses generate more repeat business from their customers. Led by founders who have collectively helped 12 start-ups build over $1.5B of shareholder value at exit, eRelevance is an innovative solution for a multi-billion-dollar industry ripe for disruption.
We’re looking for a passionate marketer to help take our marketing game to the next level. This position reports directly to the VP of Marketing.
You’ll be highly focused on driving demand generation results that bring new opportunities to the top of the sales funnel and help them move through with minimal friction - thereby making sales activities more targeted and productive. You’ll also contribute your knowledge, perspectives and skills to eRelevance’s overall marketing strategy
Responsibilities:
- Lead and Opportunity Generation – Develop, manage, analyze and optimize programs for identifying and re-engaging leads to feed our pipeline; You'll manage our marketing automation platform and collaborate closely with our sales team to ensure marketing efforts are effective and constantly improving.
- Online Marketing – You’ll be in the driver’s seat for our website, email newsletters, advertising and other digital touchpoints that represent our brand. You'll manage outside design and other contract resources when needed.
- Marketing Ops and Analysis – In addition to making sure all our systems are working well and in an integrated way, you’ll help us develop a more data driven approach to making marketing decisions and investments.
Other – Because our marketing team is very hands-on you can expect to be involved at some level with other areas like events, PR, product marketing and more.
Requirements:
- 5+ years experience in a marketing role in B2B software
- Proven effectiveness in owning or being a key player in demand generation strategy and programs that make a measurable and meaningful contribution to sales performance
- Demonstrated expertise with Marketo
- Salesforce.com expert
- Successful track record of using email and other lead nurturing tactics to facilitate pipeline advancement
- Ability to report on common lead/opportunity generation analytics, program effectiveness, ROI, etc
We offer:
Health, dental and vision insurance (no payroll deduction for employee only coverage)
3 weeks PTO
10 Paid holidays
401K
Promotion and growth opportunities
Stock options in a dynamic company
Fully stocked kitchen
Company-sponsored: on-site yoga classes, massages
Please, no agencies.
eRelevance provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, eRelevance complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.