Director of Demand Generation

| Austin
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Modernize is seeking a proactive leader with strong marketing skills to join our passionate team as Director of Demand Generation. This role is designed for a candidate who has an excellent track record of executing, delivering, and owning results. Our ideal Director of Demand Generation is a master of marketing automation systems with a love of learning new skills. As director, you will develop and iterate on innovative B2B marketing campaigns, spanning multiple channels. These strategic efforts will help optimize our website for organic search rankings, as well as improve conversion rates. 

Who you are:

  • You are driven, results-oriented, and a self-starter. You listen and analyze both the customer and the data. You enjoy diving into the numbers to test, learn, and optimize campaigns.
  • You have successfully owned and developed B2B marketing programs to accelerate company growth. 
  • You have managed and developed teams, which have been core to your prior success. 
  • You have created and grown distribution across channels, not just owned channels, through optimization and marketing automation. 

In this role, you will: 

  • Define the overall Modernize demand generation strategy, marketing mix, and investments aligned with the goals of the organization
  • Drive the strategy, execution, and optimization of multi-channel digital marketing programs to expand our marketing reach, increase website traffic, and inbound leads from Modernize’s target customers
  • Leverage marketing automation (Eloqua) and lead management tools to streamline, automate and measure all marketing tasks and workflows
  • Work closely with our sales team to build a targeted account list and ideal customer profile, using data-driven insights
  • Develop and orchestrate the execution of the ABM program plan— with highly personalized activities developed with sales, to marketing-led activities driven by the demand gen team
  • Oversee the full lifecycle of marketing with our customers, from pre-opportunity to close and post-sales to achieve company ARR objectives
  • Work alongside Modernize’s marketing (B2C) team to align the creative and messaging of landing pages, ads, emails, and other digital assets
  • Develop and constantly iterate on a testing plan designed to identify incremental campaign improvements - Establish and track KPIs and leading indicators as part of these campaigns
  • Directly lead four teammates, and continue to grow this team responsible for execution of email marketing, search, referral, display, partner and event marketing, and other demand generation channels.

What you will need:

  • A minimum of 10 years of experience creating, executing, and leading demand generation in the B2B industry
  • Strategic, creative, and analytical skills to build creative marketing campaigns that have a measurable impact on our pipeline
  • An expertise across a breadth of tactics with the ability to set priorities across display/digital advertising, email marketing, SEM, SEO, content syndication, direct mail, tradeshows/events, and more.
  • To be extremely data-driven, with a firm grasp on key metrics and performance indicators
  • Extensive marketing automation platform experience including sales management and CRM (Salesforce) integration.
  • A demonstrated track record of working with cross-functional teams to achieve revenue and retention goals, taking a team-first approach.
  • The ability to work collaboratively across sales, marketing, and operations teams to achieve success

Modernize is an equal opportunity employer and we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • HTMLLanguages
    • CSSLanguages
    • SASSLanguages
    • jQueryLibraries
    • PreactLibraries
    • VueJSLibraries
    • HadoopFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • EloquaEmail
    • MarketoLead Gen

Location

We are located in the heart of downtown Austin, right up the street from the capital with a rooftop patio overlooking Congress Ave.

An Insider's view of Modernize

What's something quirky about your company?

One of our core values is "Authentic, fun, and a little weird". Our employees here at Modernize are celebrated for their diverse backgrounds and experiences that make them each uniquely valuable to our company as a whole.

Carol Sebag

Manager of People Operations

What does your typical day look like?

Getting the opportunity to work on strategic projects and build projects from scratch. It's always really exciting when your executive team puts that level of faith in you to work a project from nothing to something very impactful to the business.

Ryan DuCharme

Enterprise Sales Director

How has your career grown since starting at the company?

Modernize gives all employees an opportunity to develop and grow at a pace that suits them while encouraging us to design our own path. I was hired as an Account Manager and showed interest in wanting to learn more on the marketing side, so they created a role for me and helped with the transition. A year later I couldn't be happier.

Barry James

Email Marketing Associate

How do you make yourself accessible to the rest of the team?

I foster an open environment where both problems and solutions can be openly discussed. I embrace a management philosophy called Radical Candor which encourages the team to care personally and challenge directly. By putting Radical Candor at the forefront of our team culture, we bypass non-productive behavior while focusing on growing Modernize.

Alan Godfrey

EVP Corporate Development/Customer Success

What’s the vibe like in the office?

It’s easy to cite that Modernize is stellar for our puppy policy, catered lunches, and unlimited PTO, but it is our culture that truly sets Modernize apart. Employees are thoughtfully set up to thrive and grow in our creative, collaborative, quirky community.

Cassie Morien

Senior Content Strategist

What are Modernize Perks + Benefits

Modernize Benefits Overview

The Modernize family is aware of just how much value each of our employees brings to our company. Because of this, we want to take care of our employees in return. We offer a plethora of perks and benefits to not only ensure our employees feel taken care of but also to create a fun and dynamic work environment that keeps them excited to come to work every day!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 10 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches 3 times/week
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
$100 tax free monthly parking stipend
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Flexible Open PTO. FREE Food! Kegs on Every Floor. Catered Lunch 3 times/week. Flexible Hours. Company outings & Family Events. Full Shower Facilities. Career Development Focused.

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