Director of Digital Marketing & Growth

| Austin

We’re a company founded by engineers, comprised of engineers, building the world’s largest cloud learning and transformation platform with a bold mission – giving individuals and businesses the chance to change their trajectory. Our fun and engaging courses have helped 900,000+ engineers learn to cloud, and we’re just getting started!

Working at A Cloud Guru

We’re a smart, tight-knit team that is passionate about our purpose. We work hard, learn together and laugh together. We look for people who are excited to work with purpose and who bring their own unique quirkiness. We’re proud to say we champion diversity and are committed to making coming to work an enjoyable experience for all.

Our Values

Champion our customers: We connect with and truly care about our customers
Be thoughtful but decisive: We move swiftly and confidently with grounded logic
Learn all the things: We bring insatiable curiosity to our roles every day
Be hungry, stay humble: We always bring our A-game, never our ego
Keep it fun: Above all, have fun and make 'em smile!

Our people matter to us! We understand that everyone has family, friends and interests outside of their careers, so we ensure our employees have access to perks and benefits that include:

  • 4 weeks of PTO per year
  • Generous gender neutral paid parental leave
  • Family Planning Benefit
  • A Cloud Guru Idea Hours - We set aside 2 hours per week to learn something new!
  • Catered lunch three times a week
  • A well stocked fridge and kitchen 
  • Quarterly continuing education budget

The Director of Digital Marketing & Growth Role:

We’re looking for an experienced marketing leader to own full funnel acquisition and retention efforts across both B2B and B2C customers. You will lead a team of high-performing and multi-talented individuals with a strong emphasis on digital advertising, conversion rate optimization, lead generation, pipeline creation, nurturing, lead scoring and analytics used to refine marketing programs. The ideal candidate is a hands-on marketer and dynamic leader who loves data and a fast-paced environment, and is highly in-tune with A Cloud Guru’s brand voice and customer following. This role will report into the VP of Marketing & Growth.

As the Director of Marketing & Growth, you’ll get to:

  • Lead the strategy and execution of digital marketing, lead generation and growth efforts, understanding product-channel and content-channel fit. Channels include SEM, SEO, social, web, email, content syndication and breakthrough programs to drive acquisition goals for B2B and B2C, as well as ROAS (Return On Ad Spend)
  • Lead one or more squads of high-performing growth / product, engineering, data and UX professionals responsible for driving user acquisition and retention through web and product properties, marrying testing and iteration with the overall brand and business vision

We are looking for someone who can:

  • Closely work with Sales to ensure alignment on strategy, resources, and KPIs
  • Inform the development of marketing content and collateral through performance data
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
  • Actively measure and track engagement, lead volume, and sales funnel conversion rates; proactively test and optimize programs to improve performance
  • Hire, motivate and retain top talent across multiple functions: marketing, product, engineering, data analytics and UX design
  • Keep it fun while also learning all the things!

If you have the following experience we'd love to hear from you!

  • Deep experience in B2B and B2C marketing and digital marketing channels
  • Possess a growth and data-driven mindset, with strong expertise in testing and measurement strategies, methodologies, and tools to manage programs across multiple channels at scale. 
  • Proven success in launching lead / demand generation marketing programs for high-growth B2B SaaS companies
  • Deep experience working with modern marketing tools such as Hubspot, Salesforce.com, Segment, Drift, etc.
  • Strong understanding of the Marketing and Sales funnel and related Marketing and Sales processes
  • Strong communication skills and ability to clearly articulate impact
  • Ability to influence and work cross-functionally across multiple internal teams

Does this sound like you? Want to help us teach the world to cloud? Get in touch, we’d love to talk! 

Read Full Job Description

Location

We're located in Austin’s eclectic Rainey Street neighborhood where we are just a short walk from Austin’s best shops and eateries.

An Insider's view of A Cloud Guru

What’s the vibe like in the office?

The vibe here is a reflection of the people – laid back, casual, and most of all, jovial. No workplace is ever going to be the same as home, but here there is a similar level of comfort. Folks are exceptionally welcoming and willing to help out where they can. Humor is necessary to get through the work day, and we've got that in spades here.

Vijay

Manager, FP&A

What projects are you most excited about?

Our content team is hard at work to continue providing a differential and expansive training offering to our customers. There is a ton of awesome new stuff in the works for our enterprise offering, Teams, and I can’t wait to continue to help businesses and enterprises in their cloud adoption journey. 2019 is going to be a big year!

Madeline

Account Executive

How does the company support your career growth?

We provide opportunities for our leaders to attend leading conferences within our industry but also within their professional space. It's important to us that our leaders maintain a pulse of what's developing within their field and are equipped with insights to lead our growing teams. We have a work hard, stay humble motto at ACG.

Hanh

Director of Customer Experience

What are A Cloud Guru Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
A Cloud Guru's health insurance plan covers 100% of your medical premium!
Life Insurance
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
A Cloud Guru offers 4 weeks of PTO per year!
Paid Holidays
We offer all employees paid time off for all major holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We cater in team lunches every Monday, Tuesday, and Thursday! We also keep a fully stocked refrigerator
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Promote from within
Continuing Education stipend
We offer $1000 per employee annually for continuing education.
Time allotted for learning
Every Friday for 2 hours, we put down our normal work and spent time learning something new!
Online course subscriptions available
Paid industry certifications
A Cloud Guru will pay for their employee's professional cloud certifications!
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