Director, Digital Marketing (Remote)

| Austin | Hybrid
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

We are seeking a world-class Director of Digital Marketing with a history of winning in B2B SaaS across SMBs, mid-market, and enterprise segments, and a proven track record of consistently exceeding your goals in driving net new MRR and customer growth. 

The Director of Digital Marketing is a senior, strategic role that leads our global paid digital marketing channels, including SEM, display, programmatic, paid social, affiliate, and influencer marketing. We are seeking an experienced, hands-on, strategic digital marketing leader to develop and guide our growing digital marketing team. The focus is primarily on the acquisition of new customers, although the role will naturally support other marketing initiatives requiring digital marketing expertise and execution. This role currently manages a team of four internal digital marketing professionals, plus external agency and vendor resources.

This is a remote position and the ideal candidate will reside in Austin, TX or any major city in the US.

What You’ll Do:

  • Develop and drive execution of multi-channel, cross-segment digital marketing strategies and programs that enable predictive spend and positive ROAS, meeting or exceeding digital revenue and LTV:CAC targets 
  • Oversee digital customer acquisition strategy and programs globally, including paid search, display, programmatic advertising, paid social, influencer, and  affiliate
  • Lead a team to create and manage campaigns and related budgets for all digital advertising platforms, including Adwords, Google Display Network, Bing, Facebook, LinkedIn, and Twitter
  • Manage digital agency of record to ensure best in class execution across Paid Digital strategies, including ensuring clear and timely agency communications, formalizing roles and responsibilities, and ensuring accurate reporting
  • Work with the operations and analytics teams to determine and prioritize data views needed to optimize digital efforts and  track results. Inform requirements for  reporting infrastructure  needed to enable full-funnel performance analysis and align investment decisions with MRR
  • Accurately forecast channel performance and work closely with regional and business owners to manage the global digital marketing budget, including recommendations for budget allocation that best align to business goals and maximum ROAS
  • Lead, inspire, manage, and mentor direct reports to maximize their individual potential and professional growth, as well as their ability to function effectively as a team
  • Lead the day-to-day operations of the digital marketing team to ensure effectiveness, efficiency, and scalability while building a culture of accountability to consistently cross the finish line
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement; you and your team must be forward-thinking and always testing new opportunities
  • Coordinate with SEO and Content managers to optimize SEM, SEO, and content strategies
  • Collaborate closely with other functions, including Web, CRO, Demand Generation, Product, Customer Marketing and Sales to execute cross-functional initiatives in support of company objectives
  • Utilize advanced audience targeting strategies and creative testing frameworks to improve response and ROAS
  • Work closely with web and CRO teams to improve conversion rates at the top-of-the-funnel through paid customer acquisition

Who You Are:

  • Experienced, Technical Digital Marketing Leader with a proven track record of driving revenue growth and optimizing digital marketing initiatives, having 8+ years relevant experience with hands-on digital marketing and ecommerce experience, preferably for B2B SaaS or ecommerce, across a variety of channels including SEM, affiliate, display, and paid social with budgets over $5M
  • An experienced people leader with 5+ years people management experience and a strong desire to and understanding of how to develop people in a supportive, accountable environment and inspire them to give 100% effort to perform at levels higher than they imagined they could achieve. 
  • Undergraduate degree in Marketing, Business, Math, Accounting, Finance, or related field
  • Experience with general B2B marketing SaaS solutions to small, mid-sized, and enterprise level businesses
  • Ability to skillfully and confidently grow the digital function to support company revenue and growth goals. 
  • Experience creating multi-channel, multi-touch attribution infrastructure and leveraging that data to improve channel performance.
  • Extensive experience with digital media planning and buying including use of programmatic buying, direct buying through Google Adwords, Bing, Google Display, Facebook, and other display networks. 
  • Deep familiarity with leading 3rd-party digital marketing execution platforms, agencies, content management providers, and digital analytics tools; including Google Analytics, CRM and marketing automation platforms, advertising platforms, and attribution tools
  • Experience managing affiliate and influencer marketing efforts
  • Comfort and experience successfully communicating across large and/or complex organizations including peers, business stakeholders and executive suite 
  • Experience successfully managing third party digital agencies to align to company strategy and goals and meet/exceed targets.

#LI-SB1

#LI-Remote



Diversity, Equity & Inclusion at BigCommerce

 

We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.

 

Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

 

Current BigCommerce Employees: Please use the internal job board to apply for openings

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • GoLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • Backbone.jsFrameworks
    • CircleCIFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • jQueryFrameworks
    • Next.jsFrameworks
    • SeleniumFrameworks
    • JenkinsFrameworks
    • ScalatestFrameworks
    • MockitoFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • SmartsheetProject Management

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Open door policy
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees parking in a garage on the property.
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Lunch and learns
Promote from within
Mentorship program
Career mentorship is available.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

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