Director, Digital Marketing (Remote) at BigCommerce

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

We are seeking a world-class Director of Digital Marketing with a history of winning in B2B SaaS across SMBs, mid-market, and enterprise segments, and a proven track record of consistently exceeding your goals in driving net new MRR and customer growth. 

The Director of Digital Marketing is a senior, strategic role that leads our global paid digital marketing channels, including SEM, display, programmatic, paid social, affiliate, and influencer marketing. We are seeking an experienced, hands-on, strategic digital marketing leader to develop and guide our growing digital marketing team. The focus is primarily on the acquisition of new customers, although the role will naturally support other marketing initiatives requiring digital marketing expertise and execution. This role currently manages a team of four internal digital marketing professionals, plus external agency and vendor resources.

This is a remote position and the ideal candidate will reside in Austin, TX or any major city in the US.

What You’ll Do:
  • Develop and drive execution of multi-channel, cross-segment digital marketing strategies and programs that enable predictive spend and positive ROAS, meeting or exceeding digital revenue and LTV:CAC targets 
  • Oversee digital customer acquisition strategy and programs globally, including paid search, display, programmatic advertising, paid social, influencer, and  affiliate
  • Lead a team to create and manage campaigns and related budgets for all digital advertising platforms, including Adwords, Google Display Network, Bing, Facebook, LinkedIn, and Twitter
  • Manage digital agency of record to ensure best in class execution across Paid Digital strategies, including ensuring clear and timely agency communications, formalizing roles and responsibilities, and ensuring accurate reporting
  • Work with the operations and analytics teams to determine and prioritize data views needed to optimize digital efforts and  track results. Inform requirements for  reporting infrastructure  needed to enable full-funnel performance analysis and align investment decisions with MRR
  • Accurately forecast channel performance and work closely with regional and business owners to manage the global digital marketing budget, including recommendations for budget allocation that best align to business goals and maximum ROAS
  • Lead, inspire, manage, and mentor direct reports to maximize their individual potential and professional growth, as well as their ability to function effectively as a team
  • Lead the day-to-day operations of the digital marketing team to ensure effectiveness, efficiency, and scalability while building a culture of accountability to consistently cross the finish line
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement; you and your team must be forward-thinking and always testing new opportunities
  • Coordinate with SEO and Content managers to optimize SEM, SEO, and content strategies
  • Collaborate closely with other functions, including Web, CRO, Demand Generation, Product, Customer Marketing and Sales to execute cross-functional initiatives in support of company objectives
  • Utilize advanced audience targeting strategies and creative testing frameworks to improve response and ROAS
  • Work closely with web and CRO teams to improve conversion rates at the top-of-the-funnel through paid customer acquisition
Who You Are:
  • Experienced, Technical Digital Marketing Leader with a proven track record of driving revenue growth and optimizing digital marketing initiatives, having 8+ years relevant experience with hands-on digital marketing and ecommerce experience, preferably for B2B SaaS or ecommerce, across a variety of channels including SEM, affiliate, display, and paid social with budgets over $5M
  • An experienced people leader with 5+ years people management experience and a strong desire to and understanding of how to develop people in a supportive, accountable environment and inspire them to give 100% effort to perform at levels higher than they imagined they could achieve. 
  • Undergraduate degree in Marketing, Business, Math, Accounting, Finance, or related field
  • Experience with general B2B marketing SaaS solutions to small, mid-sized, and enterprise level businesses
  • Ability to skillfully and confidently grow the digital function to support company revenue and growth goals. 
  • Experience creating multi-channel, multi-touch attribution infrastructure and leveraging that data to improve channel performance.
  • Extensive experience with digital media planning and buying including use of programmatic buying, direct buying through Google Adwords, Bing, Google Display, Facebook, and other display networks. 
  • Deep familiarity with leading 3rd-party digital marketing execution platforms, agencies, content management providers, and digital analytics tools; including Google Analytics, CRM and marketing automation platforms, advertising platforms, and attribution tools
  • Experience managing affiliate and influencer marketing efforts
  • Comfort and experience successfully communicating across large and/or complex organizations including peers, business stakeholders and executive suite 
  • Experience successfully managing third party digital agencies to align to company strategy and goals and meet/exceed targets.

#LI-SB1

#LI-Remote


Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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