Director, Digital Marketing

| Austin | Hybrid
Sorry, this job was removed at 6:25 a.m. (CST) on Wednesday, March 20, 2019
Find out who's hiring in Austin.
See all Marketing jobs in Austin
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores at a fraction of the cost to support every stage of their growth.

BigCommerce, named a "Best Place to Work" in Austin 2018, is looking for a world-class Director of Digital Marketing with a history of winning in B2B SaaS across SMBs, mid-market, and enterprise segments. You must have a proven track record of consistently exceeding your goals in driving net new MRR and customer acquisition growth.

The Director of Digital Marketing leads our paid digital marketing channels, which includes programmatic SEM and display, paid social, SEO, affiliate marketing and conversion rate optimization. The focus is on delivering MRR through acquisition of new customers and digital conversion activities throughout the full customer lifecycle, although the role will naturally support other marketing initiatives requiring digital marketing expertise and execution. This role currently manages a team of internal digital marketing professionals, plus external resources and reports into the VP, SMB.

What You’ll Do

  • Develop a competitive digital marketing strategy and build an effective marketing funnel enabling repeatable, predictable revenue growth with adherence to best-in-class SaaS LTV: CAC standards.
  • Accurately forecast aggressive multi-channel digital performance and manage the digital marketing budget, providing data-driven guidance and recommendations on program budget investments, allocations and changes as needed.
  • Communicate, strategize and influence cross-functionally with marketing, sales, design, and product to ID and prioritize growth opportunities.
  • Lead, inspire, manage, and mentor direct reports to maximize their individual potential and professional growth, as well as ability to function effectively as a team.
  • Lead the day-to-day operations of the team to ensure effectiveness, efficiency, and scalability.
  • Build a culture of accountability and crossing the finish line.
  • Cultivate an environment of teamwork, openness, creativity, and continuous improvement. You and your team must be forward thinking and always testing new opportunities.
  • Create and manage campaigns and related budgets for all digital advertising platforms across all digital display, paid social, affiliate, email sponsorships, and paid search channels. These include, but are not limited to Adwords, Google Display Network, Bing, Facebook, LinkedIn, and Twitter.
  • Coordinate with SEO and Content managers to optimize SEM, SEO, and content strategies.
  • Determine and manage the appropriate analytics and digital marketing technology tools, including Google Analytics, our internal database, each advertising platform, and other attribution tools, to track results and ensure reporting infrastructure is appropriate to provide full funnel analysis and align investment decisions with MRR.
  • Utilize advanced audience targeting strategies and creative testing frameworks to improve response and ROAS.
  • Work cross-functionally to improve conversion rates at the top-of-the-funnel through paid customer acquisition.

Who You Are

  • Technical and Experienced Digital Marketing Leader
    • Proven track record of driving revenue growth and optimizing digital marketing initiatives.
    • 8+ years digital marketing experience in B2B SaaS or ecommerce, across a variety of channels including SEM, affiliates, display, and paid social with budgets over $5M.
    • Experience with general B2B marketing SaaS solutions to small, mid-sized, and enterprise level businesses.
    • Experience creating multi-channel, multi-touch attribution infrastructure and leveraging and interpreting that data to provide insights and improve channel performance. Experience working with Multi-touch attribution tooling considered a plus.
    • Extensive experience with digital media planning and buying including use of programmatic buying, direct buying through Google Adwords, Bing, Google Display, Facebook, and other display networks.
    • Comfortable communicating with C-suite executives, with strong communication skills.
    • Experience successfully managing digital MarTech vendors and agencies, including vendor/agency selection.
  • Leader - You are a proven leader with 5+ years people management experience and a strong desire and understanding of how to develop people in a supportive, accountable environment and inspire them to give 100% effort and perform at levels higher than they imagined they could achieve.
  • Passionate- You are a passionate digital marketing professional and proactively seek to keep learning by keeping up with the latest in digital marketing technologies, trends, innovations and best-practices to drive creative and high performing digital marketing strategies and programs.
  • Driven Achiever - You possess strong analytical and quantitative analysis skills, have a passion for data driven decision making, thrive on challenges, and have a proven history of successfully, consistently leading teams to achieve targets and objectives, within a complex client acquisition driven business, preferably in the mid-market or enterprise space.
  • Strategist - You have perspective and can see and discuss multiple aspects and impacts of issues and project them into the future, recognize what can/should be done now to affect future performance, and see and understand the challenges between the current and the ideal situation.
  • Customer Focused - You have a passion for service and satisfaction, are dedicated to meeting the expectations and requirements of internal and external customers, gets first-hand information and use it for improvements in products and services, act with customers in mind, and establish and maintain effective relationships with customers, gaining their trust and respect.
  • Problem Solver - You can see hidden problems and probe a variety of sources for answers, are excellent at analysis, able to look beyond the obvious, and can identify and creatively solve complex problems, including matters related to systems and processes.
  • Systems Thinker - You are dedicated to providing high quality services, committed to continuous improvement through empowerment and management by data, willing and able to re-engineer processes from scratch, open to suggestions and experimentation, and efficient and effective work processes.
  • Process and Project Manager - You can readily design practices, processes, and procedures, know what to measure and how to measure it, can organize people and activities, and are good at figuring out the processes necessary to get things done. Lean/Agile experience and JIRA is a plus.
  • Master Communicator - Excellent written/verbal communication and customer relationship skills are critical.
  • Collaborative - You have demonstrated success working cross-functionally in matrixed organizations and have the ability to forge strong bonds and work collaboratively with key external and internal partners such across Marketing, Product, Engineering, and Sales.
  • Composed - You know how to remain collected in a fast-paced, high pressure, dynamic environment and carry out responsibilities with minimal direction.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
  • Technical Learner - You pick up on technical things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.

 We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.

Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey. 

Read Full Job Description
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • GoLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • Backbone.jsFrameworks
    • CircleCIFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Vue.jsFrameworks
    • jQueryFrameworks
    • Next.jsFrameworks
    • SeleniumFrameworks
    • JenkinsFrameworks
    • ScalatestFrameworks
    • MockitoFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • SmartsheetProject Management

Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Open door policy
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees parking in a garage on the property.
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Lunch and learns
Promote from within
Mentorship program
Career mentorship is available.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

More Jobs at BigCommerce

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about BigCommerceFind similar jobs like this