Senior Director Digital Marketing
RigUp is changing the way hard work gets done in solar, wind, oil and gas, defense and construction. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.”
We’re looking for Marketing Director who will be responsible for building and executing our strategy to drive more workers to the RigUp platform and creating a great experience for them. RigUp is a two-sided marketplace and this individual will be responsible for helping us find talent across skilled trades (i.e. electricians, welders). This role will be focused on generating traffic, driving worker leads, optimizing for conversion and creating retention programs.
The ideal candidate will have deep acquisition experience with experience across digital channels including SEM, SEO, Database Marketing, Email Marketing and Social Media. This role will be responsible for conversion across the entire funnel for our workers, and will work to identify points of optimization to create better experiences for our users. A key aspect of this role will be building measurement models to tie back digital marketing investments to ROI.
The right candidate should feel comfortable collaborating with teams across the business to define, plan, execute, and measure online marketing programs. This role will directly manage a team of digital marketers and operations roles.
What you'll be doing:
- Drive the digital strategy for our worker audience. Build and execute a strategy around driving worker leads on the platform and nurturing them.
- Develop attribution methodologies. Measure conversion across the full-funnel for workers and identify points for optimization. Must be experienced with building attribution methodologies and financial models on CAC/LTV.
- Be responsible for a worker acquisition target. Be responsible for generating traffic, leads and conversion and new worker acquisition and retention. A great candidate is someone who 1) has a B2C acquisition background and experience generating leads at scale and 2) is a builder and has scaled a budget from $0 to $10M and 3) is responsible for an acquisition target in the tens of thousands.
- Provide expertise across digital channels. Expert in SEM, SEO and funnel optimization (A/B testing). Can execute directly and manage a team to execute across these channels. Also utilizes Email Marketing, Social Media, Database Marketing/Automation in addition to these core digital channels.
- Develop an experiment and growth engine for RigUp. Drive website optimization, A/B testing and improve website conversion rates. Develop an experiment engine and scale top performing tests.
- Manage worker lifecycle programs. Oversee the worker lifecycle, and make optimizations on key conversion points. Oversee onboarding, engagement and retention experiences.
- Build a highly effective and engaged team. Must have 4+ years leadership experience hiring and coaching team members. Manage a team of digital, operations and lifecycle roles. This role will also partner closely with our product and sourcing operations teams.
What you should have:
- 8-10+ years of online marketing/growth/customer acquisition experience
- Deep understanding of online marketing measures and ability to track
- performance back to CAC and LTV.
- Has built measurement models from the ground up and is able to demonstrate
- examples of tying investment through to ROI.
- Experienced in delivering acquisition strategies for B2C, bonus point if done in
- two sided marketplaces.
- Hands-on experience both directly executing and managing online marketing
- programs across SEO, SEM, Email and Paid Social.
- Experienced in conceptualizing, planning, and executing bold and effective
- omni-channel digital marketing campaigns.
- Bachelor’s degree required.
Perks:
- Flexible PTO policy
- 401k Program with 4% match
- Fully paid employee health insurance for employee
- Open office space in the heart of downtown Austin
RigUp, a digital platform bringing modern workforce and vendor management to underserved industries, is one of the fastest growing companies in Austin. Founded in 2014, RigUp initially focused on the energy industry – empowering contract workers in oil and gas, solar, and wind to take home more pay for the same work, with better insurance and benefit options. The RigUp solution has expanded into equipment and vendor management, as well as on-demand, app-based service fulfillment, bringing cost savings and operational efficiencies to energy companies across the United States. Recent expansion will bring the RigUp platform to additional, energy-adjacent industries that rely on contract labor.
As a world-class employer, RigUp is committed to providing an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!