Senior Director Digital Marketing

| Austin
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RigUp is changing the way hard work gets done in solar, wind, oil and gas, defense and construction. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.”

We’re looking for Marketing Director who will be responsible for building and executing our strategy to drive more workers to the RigUp platform and creating a great experience for them. RigUp is a two-sided marketplace and this individual will be responsible for helping us find talent across skilled trades (i.e. electricians, welders). This role will be focused on generating traffic, driving worker leads, optimizing for conversion and creating retention programs.

The ideal candidate will have deep acquisition experience with experience across digital channels including SEM, SEO, Database Marketing, Email Marketing and Social Media. This role will be responsible for conversion across the entire funnel for our workers, and will work to identify points of optimization to create better experiences for our users. A key aspect of this role will be building measurement models to tie back digital marketing investments to ROI.

The right candidate should feel comfortable collaborating with teams across the business to define, plan, execute, and measure online marketing programs. This role will directly manage a team of digital marketers and operations roles. 

What you'll be doing:

  • Drive the digital strategy for our worker audience. Build and execute a strategy around driving worker leads on the platform and nurturing them.
  • Develop attribution methodologies. Measure conversion across the full-funnel for workers and identify points for optimization. Must be experienced with building attribution methodologies and financial models on CAC/LTV.
  • Be responsible for a worker acquisition target. Be responsible for generating traffic, leads and conversion and new worker acquisition and retention. A great candidate is someone who 1) has a B2C acquisition background and experience generating leads at scale and 2) is a builder and has scaled a budget from $0 to $10M and 3) is responsible for an acquisition target in the tens of thousands.
  • Provide expertise across digital channels. Expert in SEM, SEO and funnel optimization (A/B testing). Can execute directly and manage a team to execute across these channels. Also utilizes Email Marketing, Social Media, Database Marketing/Automation in addition to these core digital channels.
  • Develop an experiment and growth engine for RigUp. Drive website optimization, A/B testing and improve website conversion rates. Develop an experiment engine and scale top performing tests.
  • Manage worker lifecycle programs. Oversee the worker lifecycle, and make optimizations on key conversion points. Oversee onboarding, engagement and retention experiences.
  • Build a highly effective and engaged team. Must have 4+ years leadership experience hiring and coaching team members. Manage a team of digital, operations and lifecycle roles. This role will also partner closely with our product and sourcing operations teams. 

What you should have:

  • 8-10+ years of online marketing/growth/customer acquisition experience
  • Deep understanding of online marketing measures and ability to track
  • performance back to CAC and LTV.
  • Has built measurement models from the ground up and is able to demonstrate
  • examples of tying investment through to ROI.
  • Experienced in delivering acquisition strategies for B2C, bonus point if done in
  • two sided marketplaces.
  • Hands-on experience both directly executing and managing online marketing
  • programs across SEO, SEM, Email and Paid Social.
  • Experienced in conceptualizing, planning, and executing bold and effective
  • omni-channel digital marketing campaigns.
  • Bachelor’s degree required. 

Perks:

  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Open office space in the heart of downtown Austin

RigUp, a digital platform bringing modern workforce and vendor management to underserved industries, is one of the fastest growing companies in Austin. Founded in 2014, RigUp initially focused on the energy industry – empowering contract workers in oil and gas, solar, and wind to take home more pay for the same work, with better insurance and benefit options. The RigUp solution has expanded into equipment and vendor management, as well as on-demand, app-based service fulfillment, bringing cost savings and operational efficiencies to energy companies across the United States. Recent expansion will bring the RigUp platform to additional, energy-adjacent industries that rely on contract labor.

As a world-class employer, RigUp is committed to providing an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • DockerFrameworks
    • GraphQLFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • MongoDBDatabases
    • Neo4jDatabases
    • Google CloudServices
    • TableauAnalytics
    • FigmaDesign
    • MiroDesign
    • AsanaManagement
    • JIRAManagement
    • WebflowCMS
    • HubSpotCRM
    • SalesforceCRM
    • MandrillEmail
    • Hubspot, DemandbaseLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

Workrise is located in the heart of downtown Austin right next to Lady Bird Lake. We're close to restaurants, coffee shops, entertainment, hotels, and trails.

An Insider's view of Workrise

What's something quirky about your company?

At Workrise, you'll find a multitude of quirks. One is our unique journey, where we introduced technology disrupt and redefine the entire Oil & Gas sector and committed to delivering exceptional benefits to companies and workers. We thrive on continuous evolution, constantly adapting to meet every challenge head-on as we Raise the Bar.

Logan

Senior Recruiter, Oil & Gas

How do you collaborate with other teams in the company?

At Workrise, we foster collaborative culture through open communication and open-mindedness. We collaborate with other by understanding each other's needs and the common goals we are trying achieve together.

Ravanpreet

Senior Manager, Engineering

How does the company support your career growth?

When I first joined Workrise I had a bucket list of skills I wanted build at my new career opportuny. In just three months, Workrise gave me the strength and support blow that list out of the water! I am so exced continue learning, growing, and getting hard work done!

Alyssa

Senior Designer

How would you describe the company’s work-life balance?

I’m part of a very distributed team and we have set core hours that we all try align with have overlap and collaboration as a team. Outside of these core hours, we have the flexibility tailor our schedules our individual working styles and lifestyles. We’re encouraged make time recharge and live balanced lives.

Chandhini

Principal Product Manager

What are Workrise Perks + Benefits

Workrise Benefits Overview

At Workrise you can feel good about your work and furthering our mission serve those who do the hard work. We recognize that making an impact matters you and we believe in providing an environment that fosters that ambition. We welcome you develop relationships with coworkers by displaying our company values: Own the Mission, Learn and Grow, Solutions Over Ego, and Raise the Bar. In appreciation for your contributions, we support you with various health insurance plan options (including medical, dental, vision), flexible paid time off, and competitive 401k matching.

Workrise is committed providing an environment where any and all people feel welcome, belonging, respected, and free be their authentic selves. We welcome applicants of all gender identities, sexual orientation and expression, educational background, age, religion, ethnicities, veteran status, and citizenship. We’d love learn what you can add our team!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
80% of people leaders trained through Workrise Leadership Academy in 2023.
Diversity employee resource groups
Diversity recruitment program
2023 Internship Program with 4 out of 5 members of underrepresented groups.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
We provide an array of onsite refreshments, ranging from bars, chips, and fresh fruit cold brew and kombucha, ensuring a variety of options for our team.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications
Personal development training

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