Director Digital Marketing

| Austin
RigUp is changing the way hard work gets done in solar, wind, oil and gas, defense and construction. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.”
We’re looking for Marketing Director who will be responsible for building and executing our strategy to drive more workers to the RigUp platform and creating a great experience for them. RigUp is a two-sided marketplace and this individual will be responsible for helping us find talent across skilled trades (i.e. electricians, welders). This role will be focused on generating traffic, driving worker leads, optimizing for conversion and creating retention programs.
The ideal candidate will have deep acquisition experience with experience across digital channels including SEM, SEO, Database Marketing, Email Marketing and Social Media. This role will be responsible for conversion across the entire funnel for our workers, and will work to identify points of optimization to create better experiences for our users. A key aspect of this role will be building measurement models to tie back digital marketing investments to ROI.
The right candidate should feel comfortable collaborating with teams across the business to define, plan, execute, and measure online marketing programs. This role will directly manage a team of digital marketers and operations roles. 

What you'll be doing:

  • Drive the digital strategy for our worker audience. Build and execute a strategy around driving worker leads on the platform and nurturing them.
  • Develop attribution methodologies. Measure conversion across the full-funnel for workers and identify points for optimization. Must be experienced with building attribution methodologies and financial models on CAC/LTV.
  • Be responsible for a worker acquisition target. Be responsible for generating traffic, leads and conversion and new worker acquisition and retention. A great candidate is someone who 1) has a B2C acquisition background and experience generating leads at scale and 2) is a builder and has scaled a budget from $0 to $10M and 3) is responsible for an acquisition target in the tens of thousands.
  • Provide expertise across digital channels. Expert in SEM, SEO and funnel optimization (A/B testing). Can execute directly and manage a team to execute across these channels. Also utilizes Email Marketing, Social Media, Database Marketing/Automation in addition to these core digital channels.
  • Develop an experiment and growth engine for RigUp. Drive website optimization, A/B testing and improve website conversion rates. Develop an experiment engine and scale top performing tests.
  • Manage worker lifecycle programs. Oversee the worker lifecycle, and make optimizations on key conversion points. Oversee onboarding, engagement and retention experiences.
  • Build a highly effective and engaged team. Must have 4+ years leadership experience hiring and coaching team members. Manage a team of digital, operations and lifecycle roles. This role will also partner closely with our product and sourcing operations teams. 

What you should have:

  • 8-10+ years of online marketing/growth/customer acquisition experience
  • Deep understanding of online marketing measures and ability to track
  • performance back to CAC and LTV.
  • Has built measurement models from the ground up and is able to demonstrate
  • examples of tying investment through to ROI.
  • Experienced in delivering acquisition strategies for B2C, bonus point if done in
  • two sided marketplaces.
  • Hands-on experience both directly executing and managing online marketing
  • programs across SEO, SEM, Email and Paid Social.
  • Experienced in conceptualizing, planning, and executing bold and effective
  • omni-channel digital marketing campaigns.
  • Bachelor’s degree required. 

Perks:

  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Open office space in the heart of downtown Austin

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks

Location

RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

An Insider's view of RigUp

How does your team reward individual success?

We are rewarded with a promise. At the end of a season of ambiguity and strife, apart from any monetary or material items, we will always be able to say there was joy, encouragement, and meaning.

Quan

Customer Support Specialist

What's the biggest problem your team is solving?

One of the coolest things we’ve been working on has been parsing resumes to gather information about employment history and references so that our consultants don’t have to spend a ton of time filling out confusing forms. We hope to get quicker, more accurate data while making the platform easier to access and more useful for our consultants.

Zayne

Engineering Manager

How has your career grown since starting at the company?

RigUp has fostered my career growth by coupling my strengths and interests with the company’s needs. I’ve gotten the opportunity to fill a variety of different roles that I’ve gained an invaluable amount of experience from and that will increase my marketability down the road.

Leyna

Business Process Analyst

What is your vision for the company?

At RigUp, we're building the largest job marketplace in the energy industry by making it easier for contractors to find work and for companies to staff up by hiring ready, qualified workers. As CEO, I want to grow an organization that creates value in the world and ensures RigUp is an environment where our employees feel empowered to make decisions

Xuan

CEO

What’s the vibe like in the office?

The energy at the RigUp office is contagious. We work on interesting problems and are truly making a difference in people's lives. Work is simply better when you love what you do!

Brittany

Talent Lead

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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