Director, Experiential Marketing at Atmosphere

| Austin
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Director, Experiential Marketing
(Austin, TX)

About the role:
The Director of Experiential Marketing is responsible for the execution of online and offline experiences that embody the brand ethos. This role is a highly visible, cross-functional leader, partnering closely with the VP of Marketing and founders to create large and small scale events. Atmosphere's vision is to redefine B2B and consumer events that educate, entertain and reflect the growth, delight, and momentum that Atmosphere has created for its customers as we expand into new national markets. As the company recently secured series B funding, there is a unique opportunity to build the next beloved technology platform at scale.  This position will contribute to the creation of meaningful and impactful experiences that garner press, increase brand awareness, foster strong community relations and increase revenue. We are looking for a leader to develop national / local programs, implementing cutting edge ideas that reflect our company’s innovative spirit.

This person will employ an entrepreneurial, collaborative and results-oriented approach to lead and advance our brand.

Job Responsibilities:

  • Redefine what experiential marketing is and can be in our industry
  • Develop concepts, themes, formats and manages the execution of other major events for the organization that engage community, increase brand awareness and grow revenue
  • Collaborate with creative, content and technical teams to deliver the highest quality experiences
  • Lead integration amongst the various marketing, advertising and PR partners to ensure strategic, as well as consistent brand identification
  • Oversee all event planning estimates for project scope, schedule, and resource requirements ensuring programs are properly budgeted, estimated, and scheduled
  • Write conceptual content, drive presentation development and present to C level executives
  • Be a student of consumers. Of trends, competitors and culture. Listen, learn and mine insights that direct the brand into amazing places.  
  • Function as a thought leader with significant knowledge of all aspects on experiential marketing including cutting edge techniques to engage and excite the consumer
  • Evaluate competitive landscape of company's competitors to monitor strengths, weaknesses, and opportunities
  • Detailed budget analysis and ROI modeling and reporting setting company KPI expectations and communicating results and milestones
  • Deep diving into consumer behavior and brand awareness to align experiences with brand KPIs
  • Lead and curates event management training to and oversight of other event staff, interns, and contractors to maximize productivity and efficiency
  • Direct consultants and vendors prior to and during the event to ensure flawless efficiency
  • Negotiate with venues, consultants and vendors to secure rates that enhance budgets
  • Develop budgets and oversees financial reporting to internal departments and external agencies
  • Collaborate with the communications team to create content for event correspondence, collateral materials, social media and the Atmosphere website
  • Oversee the post-event coordination, including, but not limited to debrief meetings, recognition to key constituents, financial reporting and data transfer
  • Inform and updates staff members and other involved parties throughout the event cycle
  • Detailed budget analysis and ROI modeling; deep diving into consumer behavior and brand awareness
  • Performs additional duties and responsibilities as needed
  • If you think this job is planning parties, you shouldn’t apply.  BUT if you want to think outside the box and set new standards in the tech industry, then this is the place for you.

Skills, Knowledge & Experience:

  • 7+ experience in leading a team and developing large and small scale events 
  • Production experience is a must
  • Prior supervisory experience and strong leadership skills
  • Excellent relationship management and interpersonal skills: the ability to work effectively with staff; display superior judgment and diplomatic skills; excellent verbal and written communications skills
  • Proven strong negotiating skills
  • The flexibility to work based on event needs
  • Enthusiasm, commitment to excellence, self-motivation, a professional demeanor, is highly organized and detail oriented
  • A collaborative, team-oriented attitude
  • CRM knowledge and management abilities a must

Key Competencies:

  • Effective Communicator
  • Superior Performance
  • Collaboration
  • Planning and Project Management
  • Entrepreneurial and Innovative

Compensation & Benefits

  • Competitive salary
  • Company equity
  • Competitive insurance
  • Company 401(k)
  • Open vacation policy
  • So much more!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • LaravelLanguages
    • GCPLanguages
    • Vue.jsLanguages
    • FlaskFrameworks
    • LaravelFrameworks
    • Vue.jsFrameworks
    • Google CloudFrameworks
    • MySQLDatabases
    • RedisDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • InVisionDesign
    • SketchDesign
    • Google DocsManagement
    • JIRAManagement
    • PrismicCMS
    • Salesforce Marketing CloudCMS
    • PipedriveCRM
    • SalesforceCRM
    • Salesforce Marketing CloudEmail
    • Salesforce Marketing CloudLead Gen

Location

Atmosphere is in the heart of downtown Austin steps away from all the live action and minutes from the state capitol.

An Insider's view of Atmosphere

What’s the vibe like in the office?

A fast-paced, high-energy environment with an amazing work-life balance.

Cyrus

Account Executive

What projects are you most excited about?

TikTok; we’re excited to make it easy for people to experience TikTok by partnering to bring the joy and creativity of the two platforms to new screens, venues, and audiences across the globe.

Jeremy

VP of Content

How does the company support your career growth?

There is a highly attainable promotional track through lifetime customer acquisition as well as a leadership development program that is designed to further career development.

Lydia

Senior Account Executive

How do you empower your team to be more creative?

By cultivating open communication and encouraging my team to voice their ideas and opinions. We intentionally change things up by working at coffee shops and holding "campaigns & coffee" meetings to freely strategize and brainstorm creative ideas.

Brittney

Head of Strategic Partnerships

What’s the vibe like in the office?

When coming to Atmosphere, they made sure that inclusion was a want and a need. Having women, LGTBQ, etc. embody the culture here will put us on the moon, and being a part of it is a dream!

Maddy

QA Engineer

What are Atmosphere Perks + Benefits

Atmosphere Benefits Overview

Competitive salary
Company (401(k)
Company equity
Competitive insurance plans
Coolest office in Austin
Catered lunches
Open vacation policy
So much more!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
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