Director Growth Marketing

| Austin
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Who is LeanDNA?

LeanDNA is helping solve the $150B problem that global manufacturers face – too much inventory. Excess inventory ties up critical working capital and keeps manufacturing companies from being as efficient as they should be. Similarly, these companies are faced with operational fires related to critical inventory shortages – creating delays in delivering their product to customers on time. Without an effective way to optimize inventory, manufacturers are buying too much, not enough, or it’s in the wrong place at the wrong time.

LeanDNA’s cloud-based analytics platform provides operational efficiency and improves on-time delivery by arming Supply Chain teams with data and actions aimed at reducing shortages, optimizing inventory, and improving work. The platform utilizes predictive and prescriptive analytics to support inventory decisions, find opportunities to get ahead of future shortages and drive collaboration across teams, suppliers, and factory sites.

Director Growth Marketing 

The Director of Growth Marketing will build and execute campaigns and programs that support revenue growth and pipeline metrics/reporting aligned with LeanDNA’s go-to-market strategy, corporate objectives, and sales goals.

Core to this role is building and accelerating acquisition and expansion sales pipeline. The person in this position will work in close partnership with the sales and services teams to generate and execute integrated sales and marketing campaigns. You’ll measure what works and scale successful tactics and messages out to broader target segments. The ideal candidate has a scope that includes demand generation, customer marketing, and account-based marketing.

On our small but mighty marketing team, you’ll also jump in to lend your expertise across all areas of marketing, whether it’s content, design, and website maintenance, or operations and product.

Key Success Metrics

  • Revenue & bookings growth

  • Campaign and program ROI

  • Full funnel conversion metrics

  • Opportunity pipeline growth

  • Opportunity acceleration

  • Account-based engagement

What You’ll be Doing

  • Set strategic and operational plans for the growth marketing function, including goals and objectives, resources, budget and prioritization of initiatives to maximize output

  • Set and measure performance metrics and goals including ROI for campaigns, programs, channels

  • Develop content marketing and demand generation campaigns/programs that generate robust pipeline in target segments

  • Create content and adapt content to map to market segments and campaigns

  • Implement programs that drive leads and ongoing engagement with target accounts, including ads, email campaigns, direct mail campaigns and more

  • Partner with sales and management to identify targets for account-based marketing (ABM) programs.

  • Develop ABM strategy and execute plans for 1:1 and 1:few selected accounts

  • Partner with sales operations to scale internal systems and processes for operationalizing our customer acquisition model – including milestones, hand-offs, SLAs, and KPIs

  • Maintain a reporting model that quantitatively demonstrates the department’s contribution to revenue and bookings

  • Test and optimize campaigns by message, channel, and market segment

  • Own and scale the marketing automation framework

  • Execute, analyze and continuously improve targeted marketing campaigns aimed at driving new ACV, as well as upsell and cross-sell ACV from our current customer base

  • Initiate and own digital assets (i.e. emails, landing pages, videos) with sales outreach and automated workflows to support the execution of impactful campaigns

Requirements

  • 7+ years’ experience in B2B technology marketing, with a focus on managing integrated marketing campaigns (strong preference for SaaS)

  • Proven track record of delivering positive results to the business, business unit, or product you supported

  • Results-oriented mindset leveraging data and reporting to optimize programs

  • Fluency with the Demand Generation / Marketing Automation technology stacks; including Salesforce, Pardot, website, social, and email analytics

  • Proficiency in marketing automation processes like campaign management, nurture/drip program development, lead scoring, segmentation and list-building, and database hygiene

  • Proficiency in Salesforce

  • Solid experience creating and executing multiple integrated marketing campaigns simultaneously, using a variety of channels and tactics

  • Strong understanding of how to use inbound marketing and content marketing to engage and convert qualified leads

  • Familiarity with enterprise sales cycles and employing marketing communication strategies to nurture prospects and accelerate growth

  • Bachelor’s degree in marketing or related field

  • Familiarity with manufacturing and supply chain is a plus


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • BashLanguages
    • SASSLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Jersey/JAXFrameworks
    • MariaDBDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • OutreachEmail
    • PardotLead Gen

Location

LeanDNA is perfectly centered for a walk (or scoot) to downtown or South Congress. A prime location with ample parking in 78704 zip.

An Insider's view of LeanDNA

What’s the vibe like in the office?

Management puts trust into each employee’s contribution and competence here, and that shows in our laid-back and energetic office vibe. We also have an open floor plan that encourages collaboration, plus couches and bean bag chairs. So you can find the right space at the right time without feeling like you're being micromanaged.

Cameron

Client Success Engineer

What's the biggest problem your team is solving?

We’re helping manufacturers get their factories off of spreadsheets and into a purpose-built platform that provides them with daily actionable insights. It's fulfilling work knowing that we’re giving these teams hours back in their day to focus on more rewarding work.

Natalie

Enterprise Account Executive

What are some things you learned at the company?

I've learned so much about supply chain and the struggles and motivators of leaders and buying teams at companies we work with—the factories that build our cars, planes, and the machinery that powers our production systems. We're lucky to be able to help these professionals thrive in their careers and feel more fulfilled in their day-to-day work.

Lara

Campaign Manager

What does your typical day look like?

Productive, collaborative, and constantly moving! My day begins with a team huddle to decide priorities and goals for the day. I spend most of my time working with prospects, clients, and our internal team to solve problems when they arise, so there is never a dull moment. There's a lot of work to do and we have a great team working on it together!

Daniel

Director, Solutions Engineering

What are LeanDNA Perks + Benefits

Culture
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
In addition to 10 days of PTO, each Leaniac receives 3 You Holidays for a total of 23 days off for their first year at LeanDNA. At year 5, employees receive $1,500 Ticket to Ride.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
We provide free breakfast on Mondays, and employees get free catered lunch on Fridays.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted in the office and off-site. We also provide Safe Rides without question.
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
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