Director, Influencer Marketing

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Real Chemistry is a global health innovation company with offices across the United States and Europe. We believe that the way to real, transformative change is through the uncommon combination of disciplines, technologies, and our greatest asset – our people. We are currently looking to add to our alchemic mix of more than 1,800 talented professionals. This is a great opportunity to join a dynamic, fast-growing global company committed to making the world a healthier place for all.

About starpower

starpower is an entertainment marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty content. In 2007, we launched starpower, flipping the agency model on its head by creating a new way of working with brands. By establishing brand objectives, identifying the correct strategy and leveraging our unique network, we execute tactics that ensure our clients place in the cultural conversation. With offices in New York and Los Angeles and London, starpower conducts business globally, and has earned the honor of trusted advisor to our emerging circle of influence. For additional information, please visit our website: www.starpowerllc.com.

Job Description:

Client Service

  • Ability to run point on culture-led programming for nationally recognized consumer brands, including talent-led activations and branded partnership opportunities/sponsorships
  • Ability to lead client and inter-agency communications on multiple brands
  • Ability to project manage across multiple brands
  • Ability to drive influencer + talent-led strategy against a client brief, which often includes PR objectives, and includes but is limited to, building out decks + client-facing sell-in materials and collaborating with agency partners to layer ideas
  • Attend + lead weekly client conference calls and in-person meetings, as well as daily client email comms
  • Monitor entertainment social media channels, digital news outlets, publications and broadcast channels for information relevant to clients in order to proactively provide updates, entertainment information and pitch talent led opportunities to brand, and ultimately lead negotiation to execution of opp
  • Experience with consumer packaged goods and healthcare a plus
  • Assist in the overall growth of the agency, including new business, networking and mentoring/developing talent

Talent Procurement + Campaign Management

  • Lead the talent procurement process for brand partnerships against client brief, including talent needed for public relations, advertising, digital and influencer campaigns and experiential
    • Includes leading internal talent casting/brainstorming sessions, conducting talent outreach to developed network of agents, managers, publicists
    • Manage the vetting and background checks for prospective talent, including utilizing relevant tools/social media insights to assess brand fit
  • Manage the development of client-facing materials, including scopes of work, formal offer letters, contracts and presentations
  • Ability to negotiate talent partnerships from scope of work through to long form contract on behalf of brand and agency clients; includes liaising with internal business affairs and client legal teams
  • Manage talent services once campaign kicks off, including being the main liaison between talent and client/agency partner, driving the coordination of talent approvals for campaign materials, tracking talent services against agreement

Brand Partnerships

  • Ability to leverage network to identify entertainment event + content opportunities (e.g. music video integrations, event sponsorships, etc.)
  • Lead the strategy and execution of brand partnership opportunities including everything from in-kind donations to large scale sponsorships and co-branded events
  • Lead the recapping of programs in a timely matter, providing context on value + ROI

Job Requirements

  • 6+ years of client management and talent procurement/buying experience
  • Ideal candidate has talent or PR agency experience, and experience using talent for public relations campaigns
  • Experience interacting with brands, agencies, athletes, celebrities, agents, managers and publicists
  • Passion for the business of entertainment (tv, sports, music, fashion and beauty)
  • Strong knowledge of pop-culture, including celebrities, athletes, musicians, digital talent, etc.
  • Ideal candidate is creative, self-motivated, multi-tasker, a critical thinker, anticipates needs, has a sense of urgency, thrives in a fast-paced environment, is social media savvy and is detail oriented
  • Must have strong written and verbal communication skills, including presenting / pitching to clients
  • Knowledge of FTC guidelines for influencers + paid brand partners / sponsorships
  • Understanding of SAG and ability to work with signatories to confirm allocations and financial implication of allocations, manage budget and payment
  • Bachelor’s degree; preferred if degree is in a relevant course of study; e.g. business administration, sports management, integrated marketing communications (marketing, PR, advertising)

Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them – at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.

*All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation. 

Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester ® , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: http://www.realchemistry.com/

Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.

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We are currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them!

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