Director, International Marketing

| Austin | Hybrid
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

In the role of Director, International Marketing, you will focus on driving prospective customer, agency and tech partner engagement, pipeline and a positive brand experience to support the company’s growth objectives in various countries. You will use your deep experience with Mid-Market and Enterprise Marketing and creativity to develop new strategies and approaches to attract and engage prospects, accelerate the buyer’s journey and generate qualified leads.

As a senior member of BigCommerce’s Marketing Leadership Team, you will be challenged to develop partner and digital marketing campaign strategies/plans to engage prospective customers, build programs that produce qualified leads and drive opportunities to increase pipeline.

We are looking for an experienced demand generation leader who takes a data-led approach to prospective customer engagement. We are looking for someone with globalized Marketing experience who can work across teams to drive alignment and partnership to achieve shared goals. The Director of International Marketing will oversee regional marketing teams in addition to a US-based International Expansion team establishing our market launch frameworks in new countries. This role is in constant collaboration with Marketing and Sales leaders / GMs to develop and execute the right go-to-market strategy and marketing mix for each county. 

What you will do:

  • Develop and implement country-specific growth goals and marketing strategies in collaboration with Marketing Leadership Team, cross-functional stakeholders, and regional marketing teams in a demanding environment.
  • Lead c-suite conversations with poise, driving cross-functional alignment and clearly communicating international strategy, objectives and goals needed for each country and market segment.
  • Drive strategies to achieve Marketing Qualified Lead (MQL) and Monthly Recurring Revenue (MRR) targets for each region / country and provide regular visibility, insights and agile recommendations to stakeholders.
  • Advise global business partners of international methodologies and best practices that drive results, while maintaining flexibility and adapting to their methods.
  • Lead, inspire, and mentor direct reports in other parts of the world driving a positive, action-oriented team culture that begets autonomy and strong leadership from regional marketers while overseeing day-to-day operations of the team.
  • Assess how/why we are hitting or missing projections across all marketing channels and drive actions to remedy any shortfalls. 
  • Execute the timely delivery of new country expansion launch assets, in partnership with internal and external stakeholders (e.g. vendors, partners, etc.) to create strategic plans and oversee the execution of in-country/region marketing for our international expansion strategy. 
  • Advocate with cross-functional peers for operational and analytical excellence in tracking, analyzing and optimizing marketing channels and campaigns.
  • Collaboratively work with the global marketing team and shared services to share knowledge, uncover efficiencies and provide a global perspective.
  • Have an owner’s mindset over the strategy and success of our International Expansion strategy in partnership with cross-functional teams working to scale quickly. 
  • Fine-tune and optimize vision for international marketing org structure, hire and develop a highly-functioning team and clearly set expectations for direct reports, evaluate performance and make recommendations to aid their career growth. 
  • Build and maintain scalable, repeatable processes for future expansion to ensure this strategic initiative matures into an integral part of BC’s annual planning process.

What you need:

  • 10+ years of B2B / B2C, international product marketing and/or campaign/demand generation experience in SaaS and Enterprise Marketing.
  • 5+ years of people management experience. 
  • Deep understanding of the demand generation tactics and evolving tools and platforms.
  • Experience in the development of international (regional or country-specific) campaigns and execution of email marketing, social advertising, content syndication, SEM and paid digital.
  • Strong analytical thinker with the ability to diagnose detailed opportunities and risks in campaign performance reporting and budget management while simultaneously executing insights for senior management.
  • Strong communication skills (verbal, written and presentation).
  • Demonstrated experience and comfort facilitating and owning all aspects of large cross-functional meetings, strong business acumen and organizational agility.
  • Ability to adapt to and lead through fast-paced, high-growth, dynamic environments.
  • Experience leading teams, both indirectly and through influence.
  • Experience with scaling international marketing.
  • Multilingual abilities are considered an asset.
  • Passion for international markets and willingness to travel.

Diversity, Equity & Inclusion at BigCommerce

 

We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.

 

Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

 

Current BigCommerce Employees: Please use the internal job board to apply for openings

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
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Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin.

What are BigCommerce Perks + Benefits

BigCommerce Benefits Overview

We empower our employees to think big and do great work by offering a positive work environment and outstanding benefits.

For your health: We offer multiple national medical insurance plans including PPO and HDHP options. We also offer a PPO dental plan and vision insurance.

For your wealth: We offer a 401(k) retirement plan, a Health Savings Account (HSA), a Healthcare Flexible Spending Account (FSA), and a Dependent Care Flexible Spending Account (DCRA) as pre-tax benefits. We also offer company paid life insurance up to 3 times your annual salary, as well as company paid short-term & long-term disability insurance.

For your resilient self: We care about your wellbeing in addition to your health and wealth. To assist with that, we offer paid vacation leave (15 days PTO for hourly employees and open vacation for our salary employees). All employees receive paid sick leave, paid volunteer time, and a paid wellness day. We have multiple family benefits for caregivers including paid parental leave, newborn child sick leave, adoption assistance, and a flexible return to work policy. We also offer educational reimbursements, a free BigCommerce ecommerce store, and an Employee Assistance Program.

Last, but definitely not least, we like to enjoy ourselves at work. We have company-sponsored employee programs including Employee Resource Groups, culture clubs, even virtual events.

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Open door policy
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
BigCommerce offers equity to employees through a number of different occasions, including an annual equity performance review period.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees parking in a garage on the property.
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Lunch and learns
Promote from within
Mentorship program
Career mentorship is available.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs that help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work.

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