Director, International Marketing

| Austin
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BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

In the role of Director, International Marketing, you will focus on driving prospective customer, agency and tech partner engagement, pipeline and a positive brand experience to support the company’s growth objectives in various countries. You will use your deep experience with Mid-Market and Enterprise Marketing and creativity to develop new strategies and approaches to attract and engage prospects, accelerate the buyer’s journey and generate qualified leads.

As a senior member of BigCommerce’s Marketing Leadership Team, you will be challenged to develop partner and digital marketing campaign strategies/plans to engage prospective customers, build programs that produce qualified leads and drive opportunities to increase pipeline.

We are looking for an experienced demand generation leader who takes a data-led approach to prospective customer engagement. We are looking for someone with globalized Marketing experience who can work across teams to drive alignment and partnership to achieve shared goals. The Director of International Marketing will oversee regional marketing teams in addition to a US-based International Expansion team establishing our market launch frameworks in new countries. This role is in constant collaboration with Marketing and Sales leaders / GMs to develop and execute the right go-to-market strategy and marketing mix for each county. 

What you will do:

  • Develop and implement country-specific growth goals and marketing strategies in collaboration with Marketing Leadership Team, cross-functional stakeholders, and regional marketing teams in a demanding environment.
  • Lead c-suite conversations with poise, driving cross-functional alignment and clearly communicating international strategy, objectives and goals needed for each country and market segment.
  • Drive strategies to achieve Marketing Qualified Lead (MQL) and Monthly Recurring Revenue (MRR) targets for each region / country and provide regular visibility, insights and agile recommendations to stakeholders.
  • Advise global business partners of international methodologies and best practices that drive results, while maintaining flexibility and adapting to their methods.
  • Lead, inspire, and mentor direct reports in other parts of the world driving a positive, action-oriented team culture that begets autonomy and strong leadership from regional marketers while overseeing day-to-day operations of the team.
  • Assess how/why we are hitting or missing projections across all marketing channels and drive actions to remedy any shortfalls. 
  • Execute the timely delivery of new country expansion launch assets, in partnership with internal and external stakeholders (e.g. vendors, partners, etc.) to create strategic plans and oversee the execution of in-country/region marketing for our international expansion strategy. 
  • Advocate with cross-functional peers for operational and analytical excellence in tracking, analyzing and optimizing marketing channels and campaigns.
  • Collaboratively work with the global marketing team and shared services to share knowledge, uncover efficiencies and provide a global perspective.
  • Have an owner’s mindset over the strategy and success of our International Expansion strategy in partnership with cross-functional teams working to scale quickly. 
  • Fine-tune and optimize vision for international marketing org structure, hire and develop a highly-functioning team and clearly set expectations for direct reports, evaluate performance and make recommendations to aid their career growth. 
  • Build and maintain scalable, repeatable processes for future expansion to ensure this strategic initiative matures into an integral part of BC’s annual planning process.

What you need:

  • 10+ years of B2B / B2C, international product marketing and/or campaign/demand generation experience in SaaS and Enterprise Marketing.
  • 5+ years of people management experience. 
  • Deep understanding of the demand generation tactics and evolving tools and platforms.
  • Experience in the development of international (regional or country-specific) campaigns and execution of email marketing, social advertising, content syndication, SEM and paid digital.
  • Strong analytical thinker with the ability to diagnose detailed opportunities and risks in campaign performance reporting and budget management while simultaneously executing insights for senior management.
  • Strong communication skills (verbal, written and presentation).
  • Demonstrated experience and comfort facilitating and owning all aspects of large cross-functional meetings, strong business acumen and organizational agility.
  • Ability to adapt to and lead through fast-paced, high-growth, dynamic environments.
  • Experience leading teams, both indirectly and through influence.
  • Experience with scaling international marketing.
  • Multilingual abilities are considered an asset.
  • Passion for international markets and willingness to travel.
Diversity, Equity & Inclusion at BigCommerce
 
We have the opportunity to build not only a great business but a great company, with soul. Our beliefs and commitment to diversity, equity and inclusion are a central part of achieving that.
 
Our dedication to DEI is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.
 
Current BigCommerce Employees: Please use the internal job board to apply for openings
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Technology we use

  • Engineering
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  • Sales & Marketing
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Location

Our HQ is set amongst trees and nature trails in the beautiful hills of Austin. We also have a location downtown at 211 E 7th St Suite 500, 78701.

What are BigCommerce Perks + Benefits

Culture
Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Daily sync
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
BEmpowered for women, non-binary people, and allies; BProud for LGBTQ+ and allies; B-United for Veterans and allies; BCinColor for people of color and allies; BigFamily for caregivers and alli
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited vacation policy for salaried team members and generous accrued time off policy for non-exempt team members.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees parking in a garage on the property.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
BigCommerce offers a variety of opportunities for learning and development from training sessions and workshops, to different conferences to attend.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

We empower our employees to define culture in the areas of wellness & fitness, community & volunteerism, and team building through local culture clubs to help our employees connect. Our Employee Resource Groups (ERGs) support our diverse workforce through supportive, inclusive networks that help develop awareness and respect across the company. Additionally, we use programs to support our learning culture including our Learning Through Sharing Program, Lightning Talks, Lunch and Learns, Book Clubs, and guest speakers. We sustain our culture by understanding what drives our employees' engagement, measuring that engagement, and implementing initiatives to continue to make BigCommerce an even better place to work

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