Director Marketing Operations
Enboarder’s mission is to help organizations put their people and human connection at the center of everything they do. We’re the world’s only People Activation Platform and we’re enabling businesses to transform their people functions into simple, science-based, human-centric journeys.
With our help, HR programs aren’t just streamlined—they’re revolutionized. Employees aren’t just engaged. They’re activated.
What’s Enboarder like?
We’re a SaaS tech company that got our start in Australia in 2015. We’ve grown from a small team operating out of Sydney to distributed teams across APAC, EMEA, the U.S., and India! You’ll find the expected perks like pets at the office, remote working options, equity, competitive compensation, paid parental leave, and flexible schedules. But you’ll also find that our business impact goes beyond the work we do for our clients and is just as global as our team.
Some things we can offer you:
- Competitive compensation and performance based bonus structure
- Flexible working schedule
- A chance to shape employee engagement and employee experience best practices across the globe
- Catered lunch once a week in every office around the globe
- Company recharge days
About the opportunity
Are you a process-driven marketer who enjoys deep dives into data? Are you constantly looking for ways to improve systems and workflows? As the Director, Marketing Operations, you will play a critical role in optimizing our processes and systems and understanding our data to help us make better, faster, smarter decisions. The position will take on a lead role in optimizing our systems to achieve our goals, while continuing to grow your practical skills in data analysis.
What You'll Be Doing
- Define the Marketing Operations vision and strategy in alignment with the business growth needs
- Build out a marketing technology roadmap that brings new innovations, capabilities and insights to our global marketing team
- Ensure effective and efficient use of our marketing automation and CRM systems; establish, manage and develop governance to ensure standards are met for data inputs
- Develop a data-driven lead scoring model helping to prioritize the leads that have the highest propensity buy and to trigger automated nurture campaigns as appropriate
- Partner with the Demand Generation, BDR, Sales and CS teams in lead funnel management; lead management, stage conversion, pipeline health, and segmentation strategies, ensuring data quality at scale
- Ensure processes are streamlined, designed, documented, and followed in a way that minimizes bad or incomplete data
- Develop and manage our database strategy including data health and hygiene, segmentation, lead management process, database analysis and acquisition
- Work with technology and business stakeholders to define the requirements for new marketing automation and marketing technology features
- Design, test, and deploy marketing performance dashboards that enable marketing leadership and individual marketing team members to focus on the metrics that matter and drive engagement and conversions
- Own the relationship, management and budget of our marketing technology vendors
- Work together with technology team to manage or implement any integrations between the marketing automation platform and any third-party marketing technologies
- Implement and administer new marketing tools and technologies to improve marketing performance
About you
First and foremost, you’ll live the same values as us. Our team culture is the most critical element as we move through this high growth phase. Following closely behind that is a passion for what you do, and motivation to do great things. We want people who are excited to get out of bed every day to be an integral part of the success here at Enboarder – We love Mondays just as much as Fridays here.
What You'll Need To Succeed
- Expert in marketing operations and/or relevant experience integrating and supporting business processes with a subset being in a management role
- Very strong experience with a major marketing automation platform such as Hubspot. (Certification is a plus)
- Strong experience with Salesforce Sales Cloud CRM
- Experience managing a team, preferably global/remote
- Experience with a sales analytics platform such as SF Einstein Analytics, Tableau, Power BI, Qlik, or other
- Proven ability to navigate within an organization and effectively leverage and interact with various teams
- Experience bringing a marketing operations team from startup to scale up
Great, apply now! Someone from our team will reach out to you about the next steps.
The Enboarder team is made up of people who excel in a wide variety of disciplines. Each member of our team brings their unique perspective and passions to everything we do. We encourage you to apply even if you don’t feel that you meet every single requirement. We’re eager to meet people that believe in our mission and can contribute to our team in a variety of ways—not just candidates who check all the boxes. We want our employees to feel comfortable expressing their true selves and to come, stay, and do their best work with us. We hope you’re feeling excited about the opportunity to join our team!
Creating a safe and inclusive workplace is critical to the success of Enboarder and of our employees. It’s our aim to recruit, hire, and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status, or any other status protected by applicable law. As we learn and grow we’re committed to ensuring that these ideals are at the forefront of everything we do. All information collected during our application and interview process will be stored in accordance with the Privacy Act 1988 and Australian Privacy Principles.
Please reach out to [email protected] if you have any questions or concerns.