Director of Marketing at Smarter Sorting

| Austin
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About the Role
Smarter Sorting is seeking a Director of Marketing and Communications to fulfill a leadership role on the Sales and Marketing Team. This will be a pivotal role in the future of our company. We are looking for someone who can take the foundations we’ve built and create a world-class brand and outreach strategy to land top retailers and manufacturers. 
A successful applicant will be able to articulate a strategy and understand the costs of running account based marketing campaigns targeting 300 individuals at roughly 50 target customers.

What You’ll Be Doing

  • Responsible for proactively ensuring alignment with value propositions and branding are consistently met and conveyed through marketing efforts.
  • Responsible for ensuring coherence between customer and investor messaging.
  • Responsible for owning the entire account based digital marketing strategy, process, implementation, budget, and platform/subscription management.
  • Responsible for fine tuning and reporting marketing KPIs on a weekly basis.
  • Own marketing message and cohesion across audiencesInteract and drive communications with sales team, CEO, board and other internal stakeholders.
  • Goals based individual who focuses more on completing projects than perfecting them.
  • Own visual brand design for companyUnderstand our tech and market inside/out with the ability to lead every marketing/communications/creative processResponsible for deck creation and optimization, including visuals and design for internal and external use.
  • Digital marketing process, including website optimizations SEO, landing page development, advertisements, inbound lead generation, and email marketing campaigns.
  • Digital presence and branding alignment and reiteration.
  • Content creation, including: White papers, blog posts, multi-platform ads, videos, infographics.

Your Experience + Skills

  • 5+ years working in a marketing management/director role (tech startup environment a plus).
  • No degree required, but BS/BA in marketing, communications, business administration, or a related field a plus.
  • Proficiency in: Google Ad Words, Google Analytics, SEO Optimization, Inbound Lead Generation, Email Marketing, Website/Landing Page Optimization, LinkedIn Advertising.
  • Experience with: Content Strategy and Creation, Video Creation, Graphic Design, UX/UI Optimization, Corporate Branding.

Your first month

  • Become proficient with our market and our audiences.
  • Manage existing digital marketing processes and tools.
  • Integrate into our content and deck creation process.

Your first 3 months

  • Begin implementing your own marketing plan that is indexed on carefully selected KPIs.
  • Own internal and external messaging based on their continually growing knowledge of the regulatory space.
  • Collaborate with sales/accounts to automate operations, ensure succinct messaging, and gain customer and prospect feedback to iterate on messaging and audience personas.

Your first 6 months

  • Independently run the entire marketing program.
  • Serve as a source of content and insight to the sales/biz dev team.
  • Run content strategy, creation, and implementation, including all written and design elements.

Your Benefits & Perks
Competitive Compensation Packages
401k program
Medical, dental & vision insurance 
Short-term disability insurance
Generous Parental Leave
Unlimited Paid Time Off
Continuing Education Sponsorship
Bi-Annual All-Hands, Volunteering & Special Events (with baby goats in attendance)
Unlimited snacks & drinks
About Us
Smarter Sorting is a purpose-driven company committed to advancing sustainability at every phase of the consumer product lifecycle. Our cutting-edge machine learning technology enables cost-effective, legally compliant decisions for all unsold products, and our process advances our partners’ zero-waste goals.
As a collective group of machine learning experts, successful serial entrepreneurs, data scientists, sustainability experts, and national account program managers, our passion for data-driven sustainability drives us toward a singular goal: to reduce waste through the salvation of unwanted items. Our goal is to minimize valuable product disposal and maximize sustainable alternatives such as donation, reuse, and recycling.
A healthy culture is key to our company’s success and more importantly our employees’ happiness. At Smarter Sorting: We do what it takes. We are driven to become experts. We are not jerks. We are real. We have grit. Our core values drive our culture and in turn, we achieve our vision.
Better decisions. Better data. Greener planet. All made possible by the best people. Come join our team!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • Node.jsFrameworks
    • IonicFrameworks
    • SinatraFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • DockerDatabases
    • InVisionDesign
    • WrikeManagement
    • MailChimpEmail


We are in the heart of East Austin right next door to Lustre Pearl and all the best food. Our 2,500 sq ft. office used to be an auto body shop. #ReUse

An Insider's view of Smarter Sorting

What's something quirky about your company?

We always have baby goats, bunnies and chickens attend all of our company events because they've been scientifically proven to sharpen business acumen and bolster synergy.

Jared Robertson

Software Engineer

What's the biggest problem your team is solving?

My team is working to develop a product that will bring back of store technology into the 21st century. We are helping clients better manage all of their back of store processes by providing tools that work for them instead of tools that they have to work with. It's fun to be a part of a team that is building out a revolutionary product!

Maya Lozada

Product Manager

What does career growth look like on your team?

Smarter Sorting is extremely supportive of our career growth. One of our values is 'We will become experts.' This year, Smarter Sorting sponsored my professional HR certification exam fees and a class at UT. Our company is always willing to support continuing education.

Valerie Lara

Director of HR & Recruiting

What is your vision for the company?

My vision for Smarter Sorting is to revolutionize the industry with smart technology. I truly want to maximize the salvation of unsold or unwanted items and force people to second guess the word “waste.” Internally, I want to create a culture where genuine, talented people can learn and grow.


VP of Customer Success

How do your team's ideas influence the company's direction?

At our fast-paced startup, idealistic ideation, sales, & product development are largely one in the same process. It has been gratifying to see ideas and observations communicated in 1:1's or team meetings turn into Smarter Sorting products. Now, these products have been implemented across many of the US's largest companies!


VP of Sustainability

What are Smarter Sorting Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Disability Insurance
Disability insurance covers 60% of annual salary up to $6500 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
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