Director of Marketing at Smarter Sorting

| Austin
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About the Role
Smarter Sorting is a fast-growing, purpose-driven retail tech company. We are looking for a hungry marketing manager to join the team. You can be based in Boulder, Colorado or Austin, Texas. You will take the lead running our web, social, content, email and other digital and traditional marketing efforts.
You will work with an incredibly smart (no pun intended) and inspiring team and join a company that was named as one of Austin’s “Best Places to Work, 2020”. You will report into our Chief Operating Officer and work closely with our sales, product and data team.
You will join a company that is going through a growth phase as well as investing in its marketing and sales efforts.

What You'll Be Doing:

  • Provide senior leadership for all marketing efforts
  • Develop marketing plans, budget, and KPIs that align with business goals
  • Develop a content strategy that delivers strong SEO, demand generation, and lead generation 
  • Plan multi-channel marketing including PR, Social, Events, Webinars, and Partnerships
  • Lead the implementation of marketing technology & automation to facilitate growth
  • Lead the creative vision for the brand, building on Smarter Sorting’s new brand positioning and developing a distinct and differentiated brand


  • Map out a go to market strategy that supports the company’s growth goals 
  • Design a strong content marketing strategy that drives demand, as well as nurturing leads and prospects
  • Develop, run, and improve marketing automations to create engaging high-performing campaigns
  • The development and progressive improvement of content marketing, including: White papers, research, blogs, ebooks, sales enablement, and email 
  • Hands on content creation when required
  • Work closely with the leadership, product, and data teams to develop winning and differentiated product messaging 
  • Build and run a marketing budget
  • The implementation and progressive improvement of marketing analytics to demonstrate ROI and inform future marketing efforts
  • Nurture existing partner marketing relationships and grow new ones
  • Oversee and manage third-party vendor relationships as needed
  • Competitive intelligence to inform Smarter Sorting’s product development, customer success, and go to market planning 

Technology Management:

  • You will be fluent in using marketing automation tools and CRM software. Smarter Sorting uses Hubspot and Salesforce.
  • You will use these tools to increase the effectiveness of Smarter Sorting’s marketing.
  • You will use Google analytics and SEM tools to analyze marketing performance.

Your Experience + Skills:

  • 10+ years of marketing experience with significant experience in software/technology 
  • A combination of B2B tech and B2C experience is beneficial
  • Experience in retail is an advantage
  • Proven experience helping grow a small-to-midsize company 
  • Excellent strategic, analytical and problem-solving skills
  • Strong writing skills
  • Strong interpersonal skills including leadership, communication and teamwork
  • Proven ability to manage and prioritize multiple projects simultaneously
  • 5+ years experience using marketing automation software
  • 3+ years experience using Salesforce or a similar CRM
  • Proficiency in Powerpoint, Tableau, Microsoft Excel, and other common reporting interfaces
  • Excellent communication skills with an ability to summarize complex concepts into understandable talk tracks
  • Proven “roll up your sleeves and get it done” reputation in previous endeavors
  • 4-year degree in Marketing, Business, or Communications with a high GPA

Your First Month:

  • Map out the go to market strategy 
  • Build a marketing budget 
  • Draft an initial content marketing strategy
  • Provide recommendations for marketing automation workflows using Hubspot
  • Identify and gain alignment on KPIs for progressive improvement
  • Put your creative and writing talents to use

Your First 3 Months:

  • Execution of the go to market strategy
  • Implement the content marketing strategy including: White paper, new blog content, email marketing, etc.
  • The launch of an email marketing cadence to nurture leads and prospects
  • Completion of short-term digital marketing projects including outstanding website needs and other ad hoc needs 
  • Build out a marketing dashboard of KPIs

Your First 6 Months:

  • All of the above plus:
  • Ongoing execution of high-performing content marketing
  • Marketing automations in place that facilitate increased demand and lead gen
  • Weekly cadence of email and social marketing 
  • Established reporting for weekly and monthly marketing KPIs
  • Progressive improvement of the go to market strategy 
  • A fully-baked content strategy

Your Benefits & Perks
Competitive Compensation Packages
401k program
Medical, dental & vision insurance 
Short-term disability insurance
Generous Parental Leave
Unlimited Paid Time Off
Continuing Education Sponsorship
Bi-Annual All-Hands, Volunteering & Special Events (with baby goats in attendance)
Unlimited snacks & drinks
About Us
At Smarter Sorting, we are transforming the world through Product Intelligence. Our mission is to create a smarter, more connected world by revealing the underlying chemical and physical truths, and possibilities, of consumer products.
We provide retailers and suppliers the critical data points they need to best manufacture, move, market, sell, and handle products throughout the supply chain. From sustainability to eCommerce to regulatory compliance and everything in between, Product Intelligence is delivered when and where it is needed. At our core, we believe that when you know more, you can do better - for business, for consumers, and for the planet.
We are a team of data geeks, circular economy nerds, and math and chemistry wizards. We live and breathe the mission and values of Smarter Sorting every day, and are excited to be a part of something that just might change the world.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • Node.jsFrameworks
    • IonicFrameworks
    • SinatraFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • DockerDatabases
    • InVisionDesign
    • WrikeManagement
    • MailChimpEmail


We are in the heart of East Austin right next door to Sawer, Central Machine Works and all the best food.

An Insider's view of Smarter Sorting

What's something quirky about your company?

We always have baby goats, bunnies and chickens attend all of our company events because they've been scientifically proven to sharpen business acumen and bolster synergy.

Jared Robertson

Software Engineer

What's the biggest problem your team is solving?

My team is working to develop a product that will bring back of store technology into the 21st century. We are helping clients better manage all of their back of store processes by providing tools that work for them instead of tools that they have to work with. It's fun to be a part of a team that is building out a revolutionary product!

Maya Lozada

Product Manager

What does career growth look like on your team?

Smarter Sorting is extremely supportive of our career growth. One of our values is 'We will become experts.' This year, Smarter Sorting sponsored my professional HR certification exam fees and a class at UT. Our company is always willing to support continuing education.

Valerie Lara

Director of HR & Recruiting

What is your vision for the company?

My vision for Smarter Sorting is to revolutionize the industry with smart technology. I truly want to maximize the salvation of unsold or unwanted items and force people to second guess the word “waste.” Internally, I want to create a culture where genuine, talented people can learn and grow.


VP of Customer Success

How do your team's ideas influence the company's direction?

At our fast-paced startup, idealistic ideation, sales, & product development are largely one in the same process. It has been gratifying to see ideas and observations communicated in 1:1's or team meetings turn into Smarter Sorting products. Now, these products have been implemented across many of the US's largest companies!


VP of Strategy and Sustainability

What are Smarter Sorting Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
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