Director-Offline and Emerging Media-Remote
About Us:
Cart.com is an ecommerce software and services company on a mission to democratize ecommerce and give digital merchants the freedom to grow. We are integrating all the pieces of the ecommerce value chain brands need to thrive, creating a truly end-to-end Ecommerce-as-a-Service platform that helps third party brands move faster, grow more quickly, and deliver on their promises more completely.
We need someone who has a passion for and understanding of direct response channels, specifically, but not limited to, television. Additional channels of interest include: radio, podcast, email, web, social media, search, display and mobile marketing. The successful candidate will be responsible for working with a variety of commercial clients to assess their needs and develop customer acquisition strategies that integrate with their overall marketing strategy. The position requires strong organizational and time management skills and the ability to operate in a fast-paced environment and manage multiple projects.
Responsibilities
- lient Management – teamed with a Senior Director and/or PM, managing client expectations and making persuasive arguments for campaign recommendations.
- Vendor Management – simultaneously oversee and direct traditional media agencies and/or podcast entities.
- Organizational Agility – ability to work with strong internal leaders with frequently competing schedules.
- Ability to work in a fast-paced environment – must be able to balance a lot of parallel priorities, manage time effectively, maintain a strong attention to detail, etc.
- Self-starter – must be self-motivated and able to complete tasks with the resources at hand.
- Create annual direct response budgets for commercial clients.
- Maintain and manage project timelines, both internally and externally with vendor agencies and the client.
- Aid in development of strategic, performance-driven media plans.
- Continually refine media strategy/testing plan/segmentation approach and budget.
- With guidance from Manager, present campaign media strategy and plan to client.
- Coordinate with 3rd party vendor media trafficking team, on behalf of client, to ensure timely delivery for execution.
- Track campaign performance across various metrics and media segments.
Experience
- 7+ years of experience managing a demand gen, acquisition, or offline media management
- Experience working at TV/Radio media agency
- Understanding of both planning and buying methodologies of traditional (TV, Radio) and emerging media (CTV, Podcast)
- Experience working web and call center reporting is a plus.
- Experience Project Management tools (Asana, Basecamp, ClickUp).
- Ability to work in a fast-paced environment with ambiguity and drive complex projects to success
- Ability to anticipate the needs of the team, with strong attention to detail, and ability to learn quickly
- Ability to build and sustain highly collaborative work relationships
- SaaS and Global experience a plus.
- Strong communication skills (interpersonal, written and verbal)
OUR CORE VALUES:
These aren’t just buried somewhere in an employee manual. We live and breathe them. They are on the walls and live in our hearts. They come up constantly in conversations and actions. They govern the decisions of the newest hire all the way up to our CEO:
WE ARE OBSESSED WITH BRANDS
We live for brands and are fanatical about their success.
WE THINK BEYOND THE BOX
We explore new ideas and discover creative solutions. We think openly about how to serve brands and solve problems.
WE DON'T GIVE UP
No one expected this to be easy. We are resilient— we dig in and keep going.
WE SPEAK UP
Every person here has an obligation to question norms, voice concerns, and offer their perspective.
WE WORK TOGETHER
We work with integrity and respect, ask for help, and extend the same help to others.
WE ARE HUMAN
Our people are our biggest strength. We have fun and make real connections with one another and with the brands we serve.
Cart.com is deeply committed to building a diverse and inclusive workplace. We’re proud to be an equal opportunity employer, seeking to identify and onboard people from all walks of life. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.
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