Saatva launched in 2011 and we are still growing rapidly, pacing above 50% YOY. We’re looking for a bright, passionate, and hardworking Director of Paid Media to drive our paid acquisition efforts, managing a team of three. This role will report to our VP, Marketing.

Who We Are

Saatva is the Direct-to-consumer luxury mattress and home furnishings brand that aspires to help every consumer get a great night’s sleep. At Saatva, we do more than sell mattresses to consumers. We are a brand that believes in consciousness and goodness — from what we put in our products, to how we treat our customers and each other. We believe our greatest potential is reached when we empower each other, and we believe in having a good time in the process. This commitment extends to a diverse and friendly environment that nurtures personal as well as professional growth.

You’re the right person for this role if you are:

• Excited to build and execute an end-to-end Paid media strategy for existing and future product lines, across text, shopping, paid social, and programmatic display.
• A player / coach. You are as comfortable rolling up your sleeves to get the job done as you are providing direction and delegation to our internal team.
• Heavily focused on hitting CPA and ROI goals while being mindful of our brand and user experience.
• Ruthlessly analytical. You are capable of automating campaigns, optimizing our bidding strategy across millions of keywords and audiences, driving strong performance.
• Thoughtful about each step of the funnel, leveraging copy, targeting, and landing pages to drive conversions at scale.
• A self-starter with a strong work ethic; willing to work hard and sometimes long hours to get the job done.
• Able to excel in an unstructured environment and can turn an ill-defined idea into a structured project you can execute on.
• A fast learner who can pivot quickly. You will run tests, talk to users, analyze feedback, and integrate learnings into each subsequent campaign.
• Able to successfully juggle multiple initiatives and prioritize work effectively while meeting deadlines.
• React to deviations from the original plan quickly and strategically
• Analyze campaign performance, identify trends, and create opportunities for improvement
• Excited​ ​to​ ​be​ ​part​ ​of​ ​a​ ​growing​ ​team,​ take initiative, and drive results.
• A team player with no ego who is eager to learn, work cross functionally, and become the best marketer you can be.

Responsibilities:

• Paid media is a pivotal channel for Saatva. You will own our paid media efforts from start to finish to maximize ROI and growth goals.
• Create, categorize, and refine campaigns, ad groups, keywords, audiences, and creative to produce a comprehensive cross-channel paid media strategy that drives qualified traffic and purchases.
• Provide strategic and tactical direction to our internal team of 4+ individuals. This includes creating career roadmaps for direct reports, training, and mentorship.
• Create and manage campaign roadmaps for strategic initiatives, tests, increasing efficiency and reducing technical debt.
• Ideate and create custom landing page variations to improve conversion and optimize user experience with search ads.
• Analyze and optimize paid media performance by leveraging customer data and transaction history and turn insights into recommendations for improving our search strategy.
• Continually test and learn. Work with the team to create hypotheses, structure smart tests, and advance initiatives that work.
• Stay attuned to the latest betas and changes in the search landscape and ensure we are implementing industry best practices.

Qualifications:

• 5+ years of paid media (Google Ads, Bing Ads, Yahoo, Youtube, Facebook, Pinterest, Snap, etc.) experience. Additional digital channel experiences is a plus.
• Expertise managing and executing on paid media campaigns, preferably for an e-commerce or tech company.
• Deep familiarity with Google Marketing Platform. SQL and Heap are a plus.
• Strong expertise in experimentation, including test design structure, measurement, and when and how to optimize vs. take a big swing.
• Passionate about the Saatva mission.

Equal Employment Opportunity

At Whitestone Home Furnishings, LLC, we are committed to a culture of diversity and inclusiveness, as demonstrated through our recruitment, retention and employee development programs, and are committed to the hiring, retention and success of diverse candidates. We maintain an environment that respects and builds on the assets and talents of each person, valuing their differences. As an equal opportunity employer, we do not discriminate against qualified job applicants on the basis of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity, status as a transgender or transsexual individual, and gender identity or expression), sexual and reproductive health decisions, age, physical or mental disability, citizenship, military status (including past, current, or prospective service in the uniformed services), genetic information, predisposing genetic characteristics, marital status, partnership status, sexual orientation, caregiver status, or any other status or condition protected by applicable law. This policy extends to all aspects of the employment hiring process, including but not limited to, recruitment, selection, compensation, and benefits.