Director, Performance Marketing Analytics

| Austin
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About Realtor.com
Come to work for Realtor.com! A leader in online real estate and backed by industry experience and the News Corp Brand, Realtor.com’s vision is to be the leading destination to discover and create your perfect home, and today more than 75 million unique users visit our company’s website and mobile apps monthly. What you can do at Realtor.com has the potential to touch people in a real and meaningful way. You’ll engage with some of the best and the brightest coworkers and leaders, learn and contribute, and have a great time. We work hard, play hard, and recognize achievement – rewarding passion for innovation, creativity and quality. If you enjoy working in a fast paced, dynamic, cutting-edge work environment and desire to make a meaningful contribution to the business, then make the move!
Realtor.com currently has an opportunity for a Director, Performance Marketing Analytics, reporting to the VP, Business Analytics and located in any one of our major offices including Austin, TX, Los Angeles, CA, Santa Clara, CA, Vancouver, BC or NYC, NY. Realtor.com is in the middle of aggressive strategic growth driven off of newly integrated entities, and continuing our record growth and consumer engagement will be critical to Realtor.com’s strategic success in the industry. Specifically this role’s core responsibilities will focus on partnering directly with the major functions of the business to drive consumer funnel acquisition, engagement and conversion across all channels (including Realtor.com SEM, SEO, etc. and all other third party acquisition sources), and ultimately optimize the strategic investment on all acquisition-related expenditure.

The Director role is central to Realtor.com’s long-term strategic growth and will liaise with leadership across the major functions of the business on a real-time basis including, most notably, Marketing, Product and Sales.

An ideal candidate will have a background driving value through analysis across a combination of finance, marketing and product functions as well as expertise/understanding grounded in long-term strategic business planning and the ability to influence executives and representatives from across the organization to achieve results in a disciplined manner. Specifically the candidate should have familiarity or expertise in digital consumer/search businesses, consumer funnel optimization, digital marketing strategy/optimization across all channels, Adobe martech full-stack solutions, SEO strategies/optimization tactics, expertise in performance marketing / search marketing optimization and testing, best practices on optimizing ROI across many sources of acquisition including both first party and 3rd party, as well as a consultative mindset to effectively answer a range of business and financial/economic modeling questions.

General responsibilities include decision support, business line strategy, business modeling, forecasting, analysis and performance management of Realtor.com's consumer internet business-lines and marketing efforts.

Responsibilities:
• Lead and build a team of high performing business/marketing analysts to accomplish the goals and objectives of the consumer internet businesses.
• Act as the analytic hub for optimizing acquisition spend and resources across entire set of acquisition channels including performance marketing, SEO, 3rd party sources, etc.
• Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated consumer contact strategy through all marketing channels and sources.
• Reporting, analysis and optimization for entire portfolio of marketing and 3rd party acquisition spend considering efficiency, ROI, margins, etc.
• Lead on all marketing mix optimization and related financial/budgeting exercises.
• Develop KPIs to drive high-level oversight of business initiatives and company health, and develop regular insights from the data to enable performance management and facilitate accountability.
• Partner with Marketing organization to optimize spend across all paid channels to achieve growth and engagement targets and support next-generation of marketing portfolio management.
• Develop business plans for strategic initiatives and business lines, and partner directly with cross-functional teams to facilitate achievement of short and long-term goals.
• Lead weekly/monthly cross-functional strategic business reviews aligning the organization toward strategic KPIs and objectives and tying top-line metrics to financial performance.
• Lead high-level analysis for the organization in the area of traffic/audience forecasting, growth and engagement, and strategies and tactics to drive SEO growth.
• Key areas of focus will include: business line strategy, consumer audience acquisition and engagement, marketing channel(s) ROI and optimization, marketing mix considerations, SEO acquisition and optimization, customer ROI and value analyses, competitive research and analysis, 3rd party consumer acquisition management and optimization, etc.
Experience and Skills:
• Educational Requirements: BA with undergraduate focus in Finance, Analytics, Statistics, Economics or related field. MBA preferred.
• 10+ years' experience with increasing levels of responsibility, 5+ years in increasing leadership capacity; online media / consumer audience-oriented experience a plus.
• Extensive expertise in performance marketing / search marketing optimization and testing.
• Experience in testing high level data-driven concepts in marketing analytics related to incrementality/attribution, high-velocity testing, etc.
• Experience with Digital Marketing, SEO/traffic and Product analytics a plus.
• Experience directing or interfacing with technical resources with broad, multi-disciplinary expertise.
• Experience applying advanced analytic disciplines to financial, consumer audience/user experience, and product-level modeling, forecasting, marketing, etc.
• Extensive business partnering and influencing skills.
• Superior presentation and communication skills; mature presence coupled with emotional intelligence.
• Proficiency with Excel / financial modeling (pivot tables, lookups, data linking), presentations (Powerpoint) and data visualization (advanced graphing, visualization and presentation).
• Ability to organize, direct and develop personnel, and to plan and coordinate timely accomplishments of responsibilities.
• Ability to interact and communicate with individuals in various functional areas and various levels of management including C-level executives.
• Ability to remain flexible and thrive in a fast-paced and often hectic environment.


At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees that work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, 70 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.

We’ve got great offices across Canada and the US and lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make home buying and selling easier, and more rewarding for everyone.

Let’s make a difference, together. For Real.

Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.

#LI-JMS1


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • GITDatabases
    • AWSDatabases

Location

Cool downtown office nestled in the bars and restaurants of East 6th Street

An Insider's view of realtor.com

How does your team reward individual success?

We reward success through recognition and appreciation. We often celebrate wins loudly and with fun events. It's one of the best parts of our culture!

Fluker

Consumer Experience Manager

What projects are you most excited about?

I'm most excited about how we're scaling our outreach to consumers which allows us to help more people every day. Not only that, but I love the pace we have in testing new consumer experiences!

Diane

Senior Product Manager

How has your career grown since starting at the company?

I’ve been with realtor.com for exactly one year and I’ve grown a great deal. I’ve expanded my literacy from AWS to Python to React Native and been mentored all along the way.

Yufeng

Senior Software Engineer

How do your team's ideas influence the company's direction?

With 80 million unique users to realtor.com a month, we play a leading role in the world's largest real estate network, sitting uniquely in this position of big data, while still being a mid-sized company that is able to democratize the information throughout the business. It’s an incredible position to be in.

Anne

Vice President, Product Management

What unique initiatives do you have that encourage innovation?

Our consumer success model is best in class, yet we continuously strive to build even better services and products for for the reatlor.com consumer.

James

Senior Training Manager

What are realtor.com Perks + Benefits

realtor.com Benefits Overview

At realtor.com we fully embrace the value of having an inclusive culture where people can be their whole selves and do their best work. Having healthy and happy employees is extremely important, which is why we offer all of our employees more than just great basic health coverage. We strive for a culture where everyone feels fully "at home."

Culture
Volunteer in local community
We love our neighbors and think it important to give back to those in need.
Partners with Nonprofits
From our volunteer work with Habitat for Humanity to our employee charitable gift matching per employee, our commitment to our communities is unwavering.
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Mandatory company-wide training on Inclusive leadership and inclusive culture.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Our Employee Resource Groups invite our employees as they bring their whole, authentic selves to work and engage with one another in taking action to build a more diverse and inclusive work space.
Hiring Practices that Promote Diversity
Unbiased candidate sourcing, diverse candidate pools and removal of referral source data in support of unbiased candidate selection is our approach.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Realtor.com offers both short term and long term disability programs upon your date of hire at no cost to you.
Dental Benefits
Realtor.com® offers two dental plans through Aetna. The Aetna Dental PPO allows flexibility to see in and out-of-network providers, while the Aetna Dental DMO is a low-cost, in-network only plan.
Vision Benefits
Vision coverage is available through the Aetna Vision Preferred plan. It offers coverage for a variety of services both in and out-of-network.
Health Insurance Benefits
For the 2021 plan year, there is a choice of four medical plans offered through Aetna and Kaiser.
Life Insurance
Realtor.com® provides life insurance coverage for both Basic Life and Accidental Death and Dismemberment for all eligible employees.
Pet Insurance
Coverage is available for accidents, illnesses and preventive care.
Wellness Programs
Employees can access unlimited, on-demand, and personalized streaming videos on the topics of exercise, mindfulness, nutrition, sleep, and financial well-being.
Onsite Gym
Mental Health Benefits
News Corp and realtor.com provide a variety of choices for serving and supporting your emotional wellbeing needs.
Retirement & Stock Options Benefits
401(K)
At realtor.com®, there are two retirement saving accounts available; the Traditional 401(k) and the Roth 401(k). You may choose to contribute to either plan to participate in the employer matching.
401(K) Matching
The News Corp 401(k) Savings Plan provides a matching program of 100% of the first 1% and 50% of the next 5% to help you make the most of your money.
Performance Bonus
Match charitable contributions
Realtor.com offers charitable gift matching of up to $500 per employee annually.
Child Care & Parental Leave Benefits
Child Care Benefits
A dependent care FSA reimburses you for eligible child and adult care expenses such as day care, before/after school care, nursery school, preschool, and summer day camp.
Generous Parental Leave
Paid Parental Leave to include bonding, adoption, & surrogacy (20 weeks for primary caregivers and 4 weeks for secondary caregivers)
Flexible Work Schedule
Austin Tech Center employees have flexible start and end times.
Family Medical Leave
There may come a time when you need to begin a leave of absence to cover needs such as disability, caregiver leave, Family Member Leave Act (FMLA). MetLife will be your main point of contact.
Company sponsored family events
Annual events including friends and family members are a company highlight.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Pop-a-shot is an Austin favorite. All net!
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Realtor.com provides reimbursement up to $2,500 annually, for graded, pass/fail courses.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our HomeGrown Mentoring Program is available for all full time employees in Austin.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

When we show up to work each day, regardless of title or tenure, we all want to be heard, be valued, and know that our contributions matter.

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