Director of Product Marketing - Websites and Marketing

| Austin

About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With 19 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. To learn more about the company visit www.GoDaddy.com.

As a Director of Product Marketing, you’ll grow the websites and marketing services by driving product and marketing strategy, including developing a deep understanding of our target customer, partnering with product management, operations, and go to market teams to develop and launch new products & features, both in the US and internationally.
GoDaddy’s Services group provides hands-on website design and online marketing services to small businesses and individuals globally. From site creation and maintenance to social media marketing and more, we’re helping to ensure even the smallest of ventures has the help it needs to have an amazing, effective online presence. As a Director of Product Marketing, you’ll grow the websites and marketing services by driving product and marketing strategy, including developing a deep understanding of our target customer, partnering with product management, operations, and go to market teams to develop and launch new products & features, both in the US and internationally.
Responsibilities:​
Customer insights – segment the market and develop customer insights and analysis through self-driven research or partnering with the research team.
Product positioning – drives research and testing to deliver high confidence, differentiated product positioning to guide product development, regional advertising, and sales enablement.
Product go to market input – partner with the go to market teams and provide key input on the customer target and product value proposition to launch new services.
Pricing and Packaging - develop strategies to developing compelling pricing and plan tiers that make sense to customers and achieves business goals.
Market intelligence – be the guide on everyday entrepreneurs, how they evaluate and buy websites and online marketing services; be the authority on the competition and how to beat them.
Develop and build strong internal and external relationships with key partners in an effort to collaborate and drive the overall business
Sales enablement input - Partner with channel management by providing input to construct collateral, promotions, training, and tools to drive growth and efficiency.

Requirements:

  • 6+ years of product marketing management experience to small businesses or consumers (non-enterprise sales); previous experience with web/software applications, human-powered services or CPG a huge plus
  • Strong experience in developing simple, consumer-oriented messaging and positioning for software and services based on market research and insights
  • A customer-centric view with a passion for gaining customer insights and translating insights into strategies and executions
  • Confirmed ability to use data to define and target high propensity customer segments.
  • Experience testing marketing hypotheses in market and iterating on takeaways to amplify results.
  • Solid analytical ability, with track record of “test & learn” mindset
  • Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply
  • MBA preferred

GoDaddy is a proud equal opportunity employer.

#LI-SH1 

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at [email protected]

Please note that GODADDY does not accept unsolicited resumes from recruiters or employment agencies.

To submit your application to this position, please click Apply . On the next screen, after you click Apply, click Create to establish your candidate account. If you have previously created a candidate account, please slick Sign-In and use that account to complete your application.

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Technology we use

  • Engineering
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages

Location

600 Congress Ave. Suite 1200, Austin, TX 78701

What are GoDaddy Perks + Benefits

GoDaddy Benefits Overview

Austin employees enjoy not one but two sweet office spaces situated downtown. Both locations are on Congress just a few blocks apart, close enough for teams in each building to join forces. Commuter benefits and easy access to public transportation make getting to work a breeze.

Our Sales Office features 360 degree views of downtown Austin and Town Lake, and has nearly 50,000 square feet of space designed with our customers and our culture in mind. The Austin corporate offices clock in at 33,000 square feet of space just a few blocks from the Capitol.

Austin is known for food and coffee, and GoDaddy’s offices are no exception. Employees enjoy kitchens stocked with snacks and drinks, and both offices are equipped with full service Houndstooth Coffee espresso bar.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program
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