We are looking for an extraordinary leader for our RetailMeNot product marketing organization that can help us bring new products to market in one of Austin’s best places to work and in one of the most exciting technology companies. Our heritage and core strength is in helping shoppers save money via our website and mobile apps – so you're savvy when it comes to articulating the value of consumer tech to a massive consumer audience. But our most compelling growth opportunities are in technology products that help marketers at the large brands, retailers, and restaurants. We work with top tier names like Macy’s, Home Depot, Walmart and Best Buy and engage shoppers to drive them online or in store. Accordingly, this role demands a deep understanding of B2B and B2C product marketing. You know what retailers care about, what their motivations are, and how these translate to compelling product positioning. You use that understanding to tell stories that bring the product to life by using great B2B marketing. You are also an expert in B2C product strategy, positioning, pricing and marketing delivery. You care about the customer and want to ensure that they are having the best experience possible when using the RMN site and app. 

Who You Are

• Bachelor’s Degree from a four-year college or university; MBA ideal
• 8+ years of product marketing
• 5+ years people management experience required
• Experience with sales enablement, B2B and B2C marketing
• Discipline in managing time and activities, strong multi-tasking skills
• Successful track record launching new marketing technologies or software products
• Experience launching and marketing consumer-facing web and mobile products a significant plus
• Experience demonstrating research and user testing to develop differentiated product positioning and messaging for new and existing products
• Excellent grasp of the various online and offline marketing channels available to product marketers today
• Proven experience successfully using owned and earned media to promote new products
• Adept at building consensus and gaining cross-functional alignment with peers and senior leaders
• Demonstrated success driving rapid adoption and strong user engagement with new products
• Love technology products in the software/internet space
• You really “get” mobile – how it changes user behaviors and how it makes marketers to rethink their strategies
• Demonstrated leadership and management skills
• Strong interpersonal and teamwork abilities
• Strategic thinker with strong analytical skills 

What You'll Do

• Make the nuts and bolts of product marketing look easy – Develop strategies, plans and lead the execution of integrated marketing plans across a portfolio of products/initiatives. Key areas of focus include - consumer/market research, audience segmentation, competitive analysis, product feature assessment, key benefits articulation, overall product value proposition and sales enablement creation
• Partners on the development of integrated marketing plans to support new product launches or feature improvements, across all channels paid, owned, and earned.
• Extraordinary analytical skills and ability to build a data driven marketing strategy as well as defining and measuring the success of a particular product marketing campaigns
• Energized by signing up for aggressive shared product utilization and revenue targets along with your colleagues in product, marketing and sales.
• Understand the retail space and industry trends, and you understand how that impacts the life of a marketer at a retail company. You can empathize with them, and accordingly tell a great product story that grabs their attention and won’t let it go
• Partner with sales reps on calls and visits, and ensure the voice of the retailer is reflected in product and design decisions
• Collaborate with the research and analytics team to monitor consumer shopping trends, needs, attitudes and behaviors
• Manage a small team
• Build consensus among partners to enable effective execution
• Keep a sharp eye on competitive products and recommend feature enhancements to maintain RetailMeNot’s leadership status

Who We Are

• We value diverse perspectives and believe this translates into stronger products and a better workplace
• We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
• We have lots of intelligent people to work with and learn from
• We have a great open vacation policy
• We'll provide you with food, food, and more food
• We believe in giving prizes, bonuses, and recognition for doing what you love

Rewards

We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:

- Competitive base & bonus packages; salary negotiable

- Long Term Incentive Plan

- Performance based rewards & recognition for your hard work and service

- Very competitive benefits packages, including best-in-class parental leave

- Open & flexible PTO

- Cell phone & gym membership reimbursements

- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week

About Us

RetailMeNot is a wholly owned subsidiary of Harland Clarke Holdings. http://www.retailmenot.com/corp or follow @RetailMeNot on social media. 

U.S. Equal Employment Opportunity/Affirmative Action Information

Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.