Director, Product Marketing at LegalZoom

| Austin
Sorry, this job was removed at 3:18 p.m. (CST) on Monday, July 19, 2021
Find out who's hiring in Austin.
See all Marketing jobs in Austin

Description

 

Director, Product Marketing

 

About LegalZoom

We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.

As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further. With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.

 

Overview

As the Director of Product Marketing, you play a critical role in providing thought and people leadership to the marketing organization, partnering with our product teams to drive future growth for the company. You will hire, oversee and develop a world-class team of product marketers and own the go-to-market plans across multiple business priorities including partnerships, enterprise solutions, and shared brand experiences.

 

You will manage brand strategy projects and help shape a best-in-class end-to-end experience for our customers across multiple business segments. You will help drive LegalZoom’s growth by improving the post-purchase customer experience, focusing on cultivating the long-term relationship we form with our customers. You will bring insights and data that guide the relaunch of our MyAccount technology solution where our post-purchase experience is housed, producing long-term revenue through subscriptions and cross-sell/upsell opportunities. And, you will collaborate with our Partnerships and Enterprise teams to bring new opportunities to market that enhance the holistic LegalZoom offering.

 

Reporting to the VP of Product Marketing, Research and Insights, you are creative, strategic, analytical, and detail-oriented with strong communication, relationship building and project management skills. As an experienced and professional brand/product marketer, you have proven experience partnering with product leaders and large cross-functional teams to bring products/services to life. You pride yourself in thinking like our consumers, and you have a track record for delivering insights-driven marketing plans that produce excellent business results. You are a skilled leader, passionate about people development and successful at bringing leaders together to make key business decisions.

 

You will

  • Oversee and develop packaging, pricing, positioning, messaging and business / campaign plans that deliver growth to the organization
  • Be accountable for a seamless end-to-end consumer journey. Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, Training, PR, Engineering, Legal and Business Development to deliver a delightful customer experience that ensures a long-term relationship with LegalZoom
  • Serve as a thought leader, elevating the marketing organization and sharing your point of view which is data-driven and backed with research and insights
  • Understand the landscape – be an expert on our competition and how they position themselves; be an expert on our customers, understanding who they are, what their motivations are and how we can best meet those needs
  • Spearhead market research projects for your portfolio to better understand the market and gather intelligence to help inform product decisions and messaging
  • Serve as business owner, monitoring business health and recommending product opportunities and contingency plans
  • Develop and inspire product marketers by providing meaningful career coaching and being a steward of talent

 

Skills and Experience

  • 12+ years of Product Marketing or other directly transferable marketing experience
  • Demonstrated business ownership of a product or service with significant revenue
  • Operating autonomously to lead campaigns, go-to-market strategy, and initiatives
  • Clear and effective communication skills; able to make complex issues appear simple through concise and engaging communication style. Excel with presenting to executives
  • Excellence in considering end-to-end implications and presenting decisive, distilled recommendations and managing through influence
  • Proven track record collaborating with senior product and sales team leaders and expertise leading cross functional teams. B2B marketing experience a plus
  • Success influencing product strategy, design, and development timelines and processes
  • Ability to apply consumer insights and research to drive world-class marketing strategy
  • Exhibit a bias for action and motivating and inspiring others
  • Strong people management skills, skilled mentor/coach and experience building out a team
  • First-hand experience in high growth settings with demonstrated abilities to enable organizations to scale a plus
  • Bachelor’s degree required; MBA or higher degree preferred

 

 

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity.

 

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Location

9900 Spectrum Dr, Austin, TX 78717

What are LegalZoom Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Perks & Discounts
Company Outings

Additional Perks + Benefits

Benefits are an important part of your total rewards package here at LegalZoom. We offer a competitive and comprehensive benefits package with various choices for your and/or family members’ welfare needs. We provide these benefits not only to support you through important events in your life, but also to enhance your life outside work and help you prepare for the future.

More Jobs at LegalZoom42 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Product
Sales
HR + Recruiting
new
Austin
Data + Analytics
new
Austin
HR + Recruiting
new
Austin
Product
new
Austin
Product
new
Austin
Product
new
Austin
Data + Analytics
new
Austin
Operations
new
Austin
HR + Recruiting
new
Austin
HR + Recruiting
new
Austin
HR + Recruiting
new
Austin
Operations
new
Austin
Developer
new
Austin
Design + UX
new
Austin
Data + Analytics
new
Austin
Operations
new
Austin
Operations
new
Austin
Data + Analytics
new
Austin
Developer
new
Austin
HR + Recruiting
new
Austin
Operations
new
Austin
Finance
new
Austin
Finance
new
Austin
Finance
new
Austin
Finance
new
Austin
Developer
new
Austin
Marketing
new
Austin
Sales
new
Austin