Director, Product Marketing
About OJO
OJO envisions a world where everyone has what they need to own a home. We know that homeownership is one of life’s most complex decisions and access to trusted advice and expertise can be the difference-maker. Through the fusion of machine intelligence and human expertise, we meet people wherever they are in their home journey to provide deeply personalized guidance and support.
Our intuitive technology learns each individual’s needs and preferences to provide a tailored experience whether they’re buying, selling, or managing their home as an asset. We then help them to move forward when the time’s right — with support, knowledge, and confidence.
From our network of top-rated agents we’ll match homebuyers and sellers with the expert who can best support their specific journey. We introduce agents and loan officers to consumers at just the right time, and underpin the connection with tools and insights to ensure a best-in-class experience.
As part of our team, you’ll help create the experiences that help level the playing field in real estate, so that all people — regardless of race, class, or gender — can experience the gateway to wealth and the security that home provides.
About the Marketing Team
The OJO Labs Marketing team is creative, analytical, and passionate about our business, our craft, and our pets; we’re a small and growing high-impact team. We aim to always keep the needs, wants, and goals of consumers at the forefront of every decision OJO makes, through insightful, compelling storytelling that fuses the head and the heart. We influence with deep, quantitative analyses, wrapped in the context of qualitative insights. Every member on the team has their own domain knowledge and subject matter expertise, creating the opportunity and responsibility for ownership and deep collaboration on company-wide initiatives.
The Basics
As a Director of Product Marketing you’ll use your extensive experience to lead initiatives to grow product adoption and engagement among people who are on their journey to homeownership. You’ll develop a deep understanding of homebuyers, sellers, and owners, including their needs and challenges across phases of their respective journeys. As a product marketer, you are uniquely positioned to understand the capabilities of OJO products and how consumers are using them. In connecting the two, you will ensure that consumers’ needs are being effectively met, and you will frequently communicate feedback and insights to drive future product strategy.
The ideal candidate will have a strong background in consumer-centric product marketing, consumer insights, partnerships, consumer communications, and marketing strategy development. The candidate must be able to effectively prioritize their workload, possess strong internal and external communications skills, and be comfortable handling large data sets to extract key actionable insights.
What you'll do:
- Build the go-to-market strategy for some of OJO’s largest partnerships from forecasting and KPI development to initial tests to scaled operations
- Be accountable for the development of segmentation, messaging, and positioning for B2C products and product features
- Develop a deep understanding of both current and prospective OJO consumers through qual, quant, and behavioral insights marrying them with third-party data and competitor analysis
- Be the voice of the consumer by synthesizing audience learning and socialize insights across marketing and product, with an ongoing focus on audience refinement
- Successfully work cross-functionally with Business Development, Product, and Customer Success to ensure proper targeting, onboarding, and experience for consumers
- Leverage data (e.g., dashboards, tactical metrics, organizational KPIs) to understand engagement and product usage across the entire funnel and identify points to drive deeper engagement
- Support competitive market analysis
What we need from you:
- Growth-oriented, consumer-centric strategic mindset
- 10+ years of experience in product marketing and/or marketing strategy within the B2C space
- Bachelor's degree or equivalent practical experience
- Experience using strong strategy frameworks
- Deep understanding of consumer metrics, market segmentation and analytics – a data-driven strategist who understands and analyze how to tap into personal factors that will motivate and engage the user over time
- Proven experience creating successfully scaled marketing partnerships
- Outstanding communication skills, both written and verbal
- Ability to deal with change with a passion for innovation and creative problem solving
- Ability to quickly learn and become fluent in new technologies
- Excellent program management skills with attention to detail and experience in forecasting and managing to forecast
- Demonstrated track record of using digital media to acquire, engage, and create demand throughout the funnel
- Ability to work effectively in a fast-changing industry, tolerate ambiguity, work with cross-functional teams through influence, and demonstrate problem-solving leadership
- Ability to offer strong point-of-view on how to best move the consumer to action
- Developed business acumen and consistent track record of creating management-level presentations
- Effective analytical and troubleshooting skills; ability to use data to drive actionable insights
Nice to Haves
What do we have to offer?
● You get to work with the best of the best
● A collaborative, respectful environment where your voice will always be heard
● Competitive Salaries
● Equity
● Unlimited/Open PTO Policy
● Dog-Friendly Workplace
● Commuter Stipend or Free Parking
● Optimum Workspace Subsidy
● 70% Coverage of Employee and Dependent Health Premiums
● Promote from Within Philosophy
● Volunteer Program
● Many More – We have a whole team dedicated to making OJO an awesome place to work!
Our Team
With offices all over the world, our award-winning work environments blend meaningful impact and employee satisfaction. We have offices in Austin, Texas; Minneapolis, Minnesota; San Mateo, California; Chicago, Illinois; Toronto, Ontario; and Vieux Fort, St. Lucia.
OJO has received multiple workplace awards, including Fortune Best Workplaces in Technology, Inc. Best Workplaces, and Austin Business Journal’s Best Places to Work. Every person at OJO has a significant impact on our evolving product, team, and culture, which is why we hire the best technical, creative, and operational minds.
Virtual Life at OJO
At OJO, we care and listen deeply to the needs of our team to ensure they are comfortable and have the necessary tools to be productive while working from home during the pandemic. We strive to allow a balance and separation between home and work life, and provide support and a flexible working schedule so that employees are able to focus on what’s important to them. The leadership team at OJO has decided that we will work from home indefinitely. As safety allows, offices will open and employees will have the option of accessing them to work. We will continue to monitor and respond to COVID-19 proactively, while adhering to safety precautions provided by medical leadership.
OJO is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.