Director, Public Relations

| Austin
Bestow is a smarter approach to life insurance using big data and technology to bring simple and affordable coverage to everyone.
Who We Are
First thing you need to know; Bestow is not your typical insurance company. We’ve completely reimagined industry assumptions, and harnessed technology and big data to create life insurance products that aren’t just delightful to use, but deliver on our mission: to make financial products accessible to more people than ever before.
Check us out at hellobestow.com
Who We’re Looking For
“Innovative” and “disruptive” can be overused words. But at Bestow, it isn’t jargon, it’s an
everyday rally cry. We are rewriting the rules of the 400-year-old, $7 trillion life insurance
industry, serving communities who have been underserved in the past, and we believe the
future is a bright one.
So, if you’re excited by the idea of building an industry-defining brand from scratch, working at a
mission-driven company, and fundamentally shaking up an age-old industry, read on, friend.
We’re looking for a passionate, strategic, results-driven Public Relations Director to build, lead
and execute a targeted media and public relations strategy. But isn’t that what all the PR job
descriptions say? We’re looking for so much more.
We need a truly creative thinker. Someone who is able to connect our life insurance product, the
mission behind it, and the interests of the mainstream media. Someone who sees opportunity
everywhere. There are tech stories here, human stories, edifying stories, financial stories,
adulting stories, stories about the disadvantaged, stories about stay at home spouses—stories
upon stories, waiting to be told. We are looking for someone who sees all this, and more.
 
This isn’t a “set it and forget it” role. We’re looking for an action-oriented leader who will run
through walls and who can deftly advise and execute across traditional media publicity, events,
digital and video communications; social and influencer activations and brand partnerships. 
Ours is also an individual contributor role, reporting to the Chief Marketing Officer, so we’re looking
for someone who’s ready to make an impact at scale. Someone who is passionate about culture
and delivering great work that is creative while delivering on the business objectives.

What We'd Like You To Do

  • Create and execute annual communication plan to drive strategic brand goals.
  • Develop and implement media relations strategy and plan, seeking high level placements in print, broadcast and online media with goal to elevate the brand awareness in the marketplace.
  • Create an innovative, powerful earned media strategy: developing tailored pitches, hyper-targeting media contacts, media outreach and placement of stories.
  • Create press materials: brand messaging, customized pitches, press releases, media training/briefing books
  • Strengthen overall knowledge of our product, internally and externally - convey brand messages accurately and articulately to media, consumers, influencers, suppliers, partners and colleagues. 
  • Develop and enhance influencer relations for new exposure areas in the insurance and financial industry, and other select passion areas. 
  • Create captivating brand narratives and series of soundbites
  • Work closely with brand and strategy team to develop messaging regarding the mission-driven nature of our company, to enhance the reputation of our brand. 
  • Identify thought-leadership opportunities inclusive of leadership speaking opportunities and op-eds.
  • Develop KPIs and ensure measurement tactics in place to quantify exposure.

A Little About You

  • You have solid, 5+ year-specialist PR experience (from a PR agency or client-side PR role).
  • You have developed breakthrough PR programs inclusive of earned, paid and owned media strategies to build brand awareness and allure.
  • You have a proven track record of A-level media results and established network of media relationships (local and national).
  • You think strategically, understand the big picture but are not afraid to get your hands dirty and approach projects in a collaborative manner.
  • You are an energetic, self-starter; work independently, and are able to multi-task and prioritize in a fast-paced environment.
  • You are aware of the latest trends, cultural happenings and lifestyle fields. 
  • You are a gifted writer and communicator with a flair for compelling stories that command attention.
  • You have knowledge of key influences and influencers in the digital and social media space. 
  • You have robust, personally-managed media and influencer contacts. 
  • You are a deft negotiator with major writers, editors and producers during the pitch, engagement and fact-checking process.
  • You are a savvy media strategist that understands non-profit and philanthropic enterprises, and how they dovetail into a larger for-profit story.
  • You are detail-oriented enough to have read this entire description, and mention this bullet point in your application.
  • Bachelors Degree in Communications, or related field.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Python 3Languages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AbstractDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SendGridEmail

Location

Built in 1910, our office is in Austin’s original office tower and stands as an icon in the epicenter of Downtown Austin – Congress Avenue and 6th St.

An Insider's view of Bestow

What’s the vibe like in the office?

The vibe can be hectic at times and mellow at others. I feel I am in the good company of others that are trying to create something significant; no one is ever too busy to allocate time in their day for your comments or concerns. I consider a good office atmosphere, one where healthy discourse is encouraged and Bestow Austin has it in spades.

Mikhail

Software Engineer

What makes someone successful on your team?

Success is delighting people in unexpected ways. For example, we had someone apply but wasn’t eligible. Our team researched a company that might fit their specific case and helped them apply even though it wasn’t with us! This person was literally brought to tears because they were so grateful. We made a difference for someone. That’s success.

Grant

Director, Customer Experience

How do you empower your team to be more creative?

Engineers are most engaged when they have the autonomy to make decisions on how things get built. We provide an environment where they can propose ideas, validate them and safely get to production with minimal friction. We don't micromanage decisions. We give people freedom to bring their good ideas to reality.

Brian

Vp, Engineering

What does career growth look like on your team?

At Bestow, you are not only free to define your own career path, but encouraged to step outside the boundaries and think outside the box on a daily basis. There are no limits placed on your work and you are entrusted with the responsibility and freedom to identify what problems need to be solved and how to solve them.

Lexie

Senior Analyst

What are Bestow Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Caring for our own by covering 100% of employee medical insurance.
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
We offer employees A parking subsidy.
Professional Development Benefits
Lunch and learns
Promote from within
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