Cart.com
The world’s first ecommerce-as-a-service (ECaaS) provider putting brands back in charge of their online growth.
Austin, TX

Director SMB Marketing-Remote at Cart.com

| Austin
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About Us:

Cart.com is an ecommerce software and services company on a mission to democratize ecommerce and give digital merchants the freedom to grow. We are integrating all the pieces of the ecommerce value chain brands need to thrive, creating a truly end-to-end Ecommerce-as-a-Service platform that helps third party brands move faster, grow more quickly, and deliver on their promises more completely.

Director of SMB marketing will be responsible for acting as the marketing advisor/partner for small and medium size brands. They will oversee and manage the execution of marketing campaigns with HOK (hands -on-keyboard) marketing execution teams. We're looking for a successful candidate that has in-depth knowledge of eCommerce marketing, digital channel and marketing concepts, platforms, tactics and technologies. This person will be someone who has a successful track record of scaling businesses and overseeing full funnel performance marketing teams, but who also has an understanding and appreciation for brand marketing. 

Responsibilities

  • Orchestrate the demand gen planning and budget process ensuring marketing's goals are aligned with overall business objectives including building financial plans for marketing channels with specific KPI’s and business cases for new initiatives 
  • Collaborate with client/brand team to develop marketing strategy, marketing roadmaps and execution plans.
  • Collaborate with media HOK (hands on keyboard) teams in US and offshore to deploy approved marketing plans ensuring integration across Media Campaigns, Web and Creative teams, including managing spend to budget, reporting on forecast, CPLs, Cost-per-Acquisition and ROI 
  • Lead eCommerce demand gen marketing activities including but not limited to search, social, programmatic, affiliates, and digital native publishers. Manage development, execution, and stewardship of paid media plans. 
  • Build and implement test and learn media plans and scale campaigns based on evidence of success 
  • Champion media measurement and leverage data to make informed recommendations, decisions and forecasts; Develop KPIs/OKRs, reports, and analysis to provide funnel and campaign insights 
  • Effectively communicate and evangelize reporting on demand gen’s success to key cross-functional stakeholders at all levels within the organization 
  • Be the financial expert that leads all team members to optimize marketing spends, achieve ROAS targets and make critical financial decisions that affect the company’s top and bottom line; must be articulate in reporting results and recommendations 

Experience

  • 7+ years of experience managing a demand gen, acquisition or digital marketing team 
  • Deep understanding of Paid Digital Media is a must. Candidate must have a strong understanding of Direct and Programmatic media strategy, overseeing implementation and day-to-day optimizations. 
  • Experience using industry leading tools and platforms such as DCM, DV360, Google Ads, Business Manager, Tableau etc. 
  • Data-driven with a strong ability to model the funnel and campaign impact 
  • Track record of exceeding eCommerce goals from traffic to conversion and delivering successful multi-channel demand generation campaigns 
  • Experience Project Management tools (Asana, Basecamp, ClickUp).
  • Ability to work in a fast-paced environment with ambiguity and drive complex projects to success 
  • Ability to anticipate the needs of the team, with strong attention to detail, and ability to learn quickly 
  • Ability to build and sustain highly collaborative work relationships 
  • SaaS and Global experience a plus. 
  • Strong communication skills (interpersonal, written and verbal) 

OUR CORE VALUES:

These aren’t just buried somewhere in an employee manual. We live and breathe them. They are on the walls and live in our hearts. They come up constantly in conversations and actions. They govern the decisions of the newest hire all the way up to our CEO:
 
WE ARE OBSESSED WITH BRANDS
We live for brands and are fanatical about their success.
 
WE THINK BEYOND THE BOX
We explore new ideas and discover creative solutions. We think openly about how to serve brands and solve problems.
 
WE DON'T GIVE UP
No one expected this to be easy. We are resilient— we dig in and keep going.
 
WE SPEAK UP
Every person here has an obligation to question norms, voice concerns, and offer their perspective.
 
WE WORK TOGETHER
We work with integrity and respect, ask for help, and extend the same help to others.
 
WE ARE HUMAN
Our people are our biggest strength. We have fun and make real connections with one another and with the brands we serve.
 

Cart.com is deeply committed to building a diverse and inclusive workplace. We’re proud to be an equal opportunity employer, seeking to identify and onboard people from all walks of life. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

#LI[SD1]

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Where we are

Our headquarters is located in Austin, Tx at the address listed. The majority of our roles are flexible hybrid for employees who live within the cities where we have offices and remote for employees who are not located in those cities.

Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Node.jsFrameworks
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
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What are Cart.com Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Cart.com's 401(k) retirement plan matches 100% of an employee's contributions up to 4% of their annual base salary, with immediate vesting for matched contributions.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Most of our roles are remote and hybrid.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Continuing Education stipend

An Insider's view of Cart.com

What’s the vibe like in the office?

The Austin office is eclectic and fun! It’s in a great location and has all the amenities, food, drinks you could ask for and is a great working space for all settings. My favorite part is getting to mingle in the common space with so many people outside of my department – I learn something new about our Company/clients every day.

Sarah

Corporate Accounting Manager

What projects are you most excited about?

I'm excited to create micro content and landing pages to assist with internal and external education about our products and services.

Jon

Product Marketing Manager

How does the company support your career growth?

There is a culture of collaboration throughout the company, so I have had the chance to work with and learn from some of the most talented individuals I have ever met. The projects I have worked on so far have been challenging but exciting at the same time with a heavy focus on innovation and and creating value for our brands.

Tanya

Product Manager, Storefront

What unique initiatives do you have that encourage innovation?

Teams are comprised of subject matter experts, integrated cross channel and through the entire Cart.com ecosystem with the added bonus of access to leading research, data and tools to help you not only continue to scale your personal knowledge but to fuel your professional growth.

Kay

Supreme Ruler of the Performance Realm (or Director, Performance Marketing)

What's something quirky about your company?

Cart.com’s company culture isn’t just something that’s posted on a wall in the breakroom, it is truly embodied by each and every member of our team at all levels of org.

Grant Mmalik

Business Development Representative

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