Director, Website Initiatives

Who We Are

Sprinklr is a Customer Experience Management (CXM) platform for modern enterprises, helping the world’s most valuable companies make their customers happier.  Sprinklr is 1,900 employees strong, valued at $2.7 billion, and positioned at the forefront of the customer experience management industry. At a time when consumers are connected and empowered like never before, Sprinklr is helping the world’s largest brands provide immediate, personalized and consistent experiences at every turn. 

Sprinklr offers a set of powerful social capabilities that allow our clients to reach, engage, and listen to customers across 24 social channels. We empower entire organizations to work together – across marketing, advertising, research, commerce, and customer care – to manage customer experience at scale. Sprinklr works with more than 1,000 of the most recognized brands around the world, including Nike, JPMorgan Chase, Verizon, McDonald’s, Microsoft, P&G, and more than 50% of the Fortune 50.

What You'll Do

Sprinklr is looking for a driven leader to manage all website-related initiatives. Reporting to the VP of Content, Web and Creative Services within Marketing, the Director of Website Initiatives will play a pivotal role in developing and optimizing Sprinklr’s web properties to reflect our market-leading position, drive organic traffic, maximize visitor engagement, and optimize lead conversions. S/he will understand what best-in-class B2B websites look like, and will own the roadmap for Sprinklr to meet and exceed those standards.  The ideal candidate will have a data-driven, iterative, customer-centric approach to continual improvement of user experience and site performance.  The Director of Website Initiatives will lead a cross-functional team of project managers, designers, and engineers.

In addition to having an innovative yet methodical mindset, an obsession for understanding what performs best and why, and an ability to juggle a high volume of projects, the Website Director will be a key team player, collaborating extensively across both Marketing—including creative services, content, demand generation, and product marketing—and company-wide engineering, product, and design teams.

What You Will be Responsible for 

• Understand what best-in-class websites looks like for both SaaS companies and category creators, and bring your vision to help Sprinklr meet and exceed the standard of excellence. 
• Lead the creation of annual and quarterly website roadmaps that align with the overarching web strategy as well as business objectives and revenue goals, and manage the scoping process to identify level-of-effort and set aggressive but realistic timelines for all initiatives.
• Manage both direct and dotted line team members—including a project manager; web development team; and web designers—and ongoing collaboration between the web, engineering, product, and creative strategy groups. 
• Optimize the website for lead and demand generation, continually driving higher performance by understanding evolving best practices; using heat map and behavioral analytics tools; collaborating with the demand generation team; and supporting rapid experimentation of design, content, and other web components.
• Understand our SEO goals and strategy, and partner with internal and external SEO expertise to ensure that the website is fully optimized, and to continually assess for improvement opportunities.
• Build an understanding of Sprinklr’s priority vertical and persona targets, along with primary business use cases, and help create a web experience that progressively engages them. 
• Understand the current technology stack as it relates to the web, and recommend additional tools needed to optimize traffic acquisition, user experience, lead conversion and more.  
• Own the relationship with Contentful, managing subscription and professional services needs; keeping pace with new features; and ensuring that we are fully utilizing all relevant functionality.
• Help optimize the Contentful platform and related processes for content developers—and collaborate with Operations on integrations between Contentful and Sprinklr’s internal platform—to ensure efficiencies and quick time-to-publish cycles that support high-volume content production.
• Manage localized language domains, including the translation vendor-Contentful integration and the publication workflows.
• Live by a set of core analytics that reflect the health and performance of the sites; understand industry benchmarks; and continually drive improved performance.   
• Create and maintain Standard Operating Procedure documentation for all key processes, and ensure that SOPs are consistently followed.
• Be an inspirational leader, driving your team to push creative boundaries and distinguish Sprinklr by its web presence, while delivering projects on time and at scale.

Who You Are and What Makes You Qualified

• 10-15 years managing corporate websites, with at least 5 of those in B2B environments; SaaS company experience preferred. 
• At least 5 years’ experience managing people, with some experience managing cross-functional teams.

• Creative, enthusiastic, customer-focused, and metrics-driven.

• Expertise in website technology, development, and best practices; information architecture and user experience; Google tools including Analytics, Tag Manager, and Search Console; and additional analytics tools such as Hotjar.
• Experience with headless CMSs required; experience with Contentful is a plus.
• Strong project management skills with an ability to work against tight deadlines in a fast-paced environment, and work on multiple projects simultaneously.
• Capable of thinking in terms of big picture strategies, as well as detail-driven processes.
• Team leader and steady influence who calmly manages through transformation and ambiguity.

Why you'll love Sprinklr: We’re committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. We offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

For the fifth consecutive year, Sprinklr has been named to the Forbes Cloud 100, the definitive ranking of the top 100 private cloud companies in the world. We were also named a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management. And in 2019, Sprinklr was the only leader in the Forrester Research, Inc. report, The Forrester Wave™: Social Suites.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with Audible for Business, Linkedin Learning, and more.

The Sprinklr Way

EEO - Our philosophy on inclusion: Our goal is to ensure every employee feels like they belong and are operating in a judgement-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate our sense of belonging and fervently believe every employee matters, and should be respected, listened to, and have opportunities to contribute to the magic of Sprinklr!

We celebrate differences, and we seek to hear unique perspectives because it helps us all to learn. We seek to  understand. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. As we continue on our growth journey, we know that bringing together diverse talent leads to better  company-wide innovation, improved financial results and better decision making.  

Sprinklr is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know.