About Us:

HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.

The Opportunity:

An opportunity has arisen at HomeAway for a Display & Paid Social Analyst to join our Global Growth Marketing team. Reporting to the Display Manager, you will plan and activate performance prospecting, dynamic creative and retargeting display and paid social media through our suite of Growth Marketing tools. We are seeking a digital and programmatic marketing authority. Come make your mark in a creative and growing tech company!

Success will be measured by your ability to identify and activate opportunities to use programmatic/growth digital channels to support customer acquisition, grow revenue and build ROAS efficiencies for HomeAway brands. This role will bring to bear your understanding of operational processes for online digital marketing campaigns and we will look to you to provide insight and analysis that enables strategy and spend decisions. Partnership with engineering, marketing, product, creative and analytics teams will be critical in our dynamic test and learn working culture. 

Responsibilities:

• Day to day trading, campaign management and optimization of self-serve display campaigns through our in-house DSP.
• Monitor and optimize quality of paid media, including viewability, brand safety and placement quality metrics to ensure brand integrity and drive performance.
• Supporting seasonal integrated and always on test and learn initiatives through digital display, video and paid social channels.
• Analyze key metrics, leveraging internal attribution methodologies to report success to partners and delivering value and daily optimization to all activations.
• Find opportunities to influence HomeAway first party audiences in full-funnel customer acquisition, working closely with the display operations and Programmatic product team to enable these audiences for targeting in programmatic platforms.
• Liaising with partners to ensure efficient management of all programmatic display campaigns and early adoption of new products to deliver incremental growth.

Requirements:

• Experience in Programmatic Display, Paid Social, Online Video, preferably in the travel space. 
• Hands-on experience of driving success through digital channels with experience in buying media through DSPs, preferably DBM, and through direct deals.
• Familiarity with DoubleClick Bid Manager, Facebook Ads Manager and other display and video ad platforms.
• Knowledge of attribution and cross channel measurement of digital media.
• Strong interpersonal skills with the ability to articulate performance metrics, challenges and opportunities to stake holders.
• BA or BSc degree, ideally with a Business Management, Marketing or Statistics.
• Fluent English, bilingual skills are a plus.

Benefits & Perks:

• Competitive health and insurance benefits
• Competitive salary
• Annual target bonus or commission
• Paid vacation and sick time
• Vacation rental on a yearly basis (taxable benefit)
• Employee Stock Purchase Program
• Free snacks and beverages
• Frequent company update talks with our leadership team
• Free listing on HomeAway.com
• Electronic, adjustable stand-up desk
• Discounted Metro & Rail pass
• Casual dress