Shipwell
Shipwell is transforming supply chains with better connectivity across people, systems and workflows
Austin, TX
Remote

Email and Marketing Automation Manager at Shipwell

| Remote
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Email and Marketing Automation Manager

About us

In a world where shipping expectations and complexity are greater than ever, Shipwell is on a mission to empower supply chain efficiency at scale across every company size, stage, and industry. Supply chain solutions today are highly disconnected, rigid, and difficult to use, but Shipwell is disrupting the status quo.  Our solution combines everything our customers need in a comprehensive platform that adapts as the market and business demands change, so they can effectively manage the entire process in one place and never have to rip and replace. Shipwell is proud to be recognized by industry experts as a leader in shipping and logistics, including Gartner Magic Quadrant for TMS and Forbes 2020 Next Billion-Dollar Startup.  Join us and be part of the Shipping Evolution(R)


Our culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us!


What you will do when you get here

Shipwell is looking for a seasoned Email & Marketing Automation Manager, responsible for building and executing a robust email and automated marketing program to engage new prospects and nurture those that are already in the sales pipeline. In this cross-functional role, you will report to the Director of Demand Generation while working closely with other members of the marketing and sales teams.


  • Manage end-to-end development, implementation and execution of lifecycle marketing initiatives, identifying opportunities across the customer journey, creating personalized and automated flows at key trigger points for core customer personas
  • Coordinate development of impactful content and emails along the journey, partnering with the creative and broader marketing teams, leveraging comprehensive content and creative briefs to drive alignment and inform execution
  • Develop email templates and user flows that align with the needs of each campaign
  • Review and edit email content as needed to align with B2B email best practices
  • Set up rule & automation based flows, monitor and deploy lead ingestion & sync between email platform & CRM to enable seamless transition between marketing and sales touch points across the funnel
  • Establish performance metrics, measurement, and reports that allow you to analyze and share campaign results, learnings, and identified opportunities for improvement

What you need to have
  • 5+ years experience in email & marketing automation, B2B SaaS product using major email platforms like Pardot, Marketo, or MailChimp
  • Strong technical skills including ability to create dynamic lists, build journeys and split paths based on rules, and basic understanding of HTML & CSS to develop new template
  • Strong analytics, testing, and experimentation skills to inform data driven marketing strategies and campaigns
  • Ability to outline email content and strategy for various target audiences across industries, verticals, and job functions
  • Deep understanding of email marketing best practices, including content, layout, send times, segmentation, etc
  • Excellent project management and collaboration capabilities, managing initiatives from ideation to execution and optimization

What’s preferred
  • Experience with Pardot & SalesForce is a plus
  • Understanding of lead and data coordination with CRM systems and other data sources
  • Experience in B2B SaaS or technology related products
  • Coordination with relevant external lead 

Why Shipwell?
  • 401k matching contribution plan
  • Generous parental leave
  • Competitive salary and equity opportunity
  • Team building events and office competitions
  • Friendly, talented, and inclusive company culture
  • Office in Austin, TX or 100% remote
  • Health, vision, dental, teladoc, HSA, FSA, & Life insurance
  • Incredible growth opportunity at a fast growing company
  • Subsidized wifi, cell phone, and educational reimbursements
  • Receive an elite technology package to include a brand new MacBook Pro!

---The Salary Range for this role is between $100,000 - $120,000 based on Years of Experience, Skillset, and Location.

Here at Shipwell, we are a Remote Forward company. You have the opportunity to work within our Austin, TX office or you can choose to be fully remote. 

Shipwell is an Equal Opportunity Employer and we will not tolerate discrimination or harassment of any sort. We do celebrate diversity and believe experience comes in different forms; many skills are transferable; and passion goes a long way. Diversity in our team makes for better problem solving, more creative thinking, and ultimately a better product and company culture.

Even more important than your resume is a clear demonstration of impact, dedication, and the ability to thrive in a fast paced and collaborative environment. Shipwell strives to have an inclusive work environment; so if you are hard working & good at what you do then please come as you are.  We want you to contribute, grow, & learn at Shipwell and we encourage you to apply if your experience is close to what we’re looking for.

We are looking forward to adding new perspectives to our team!

For more information about Shipwell visit shipwell.com, or connect with us on Twitter @shipwell, LinkedIn, and Facebook.com/Shipwellinc.

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Where we are

We're fully distributed, but our HQ is located downtown Austin where plenty of trendy bars, restaurants, and shops are located within walking distance

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • CSSDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • Team GanttManagement
    • WordpressCMS
    • Google AnalyticsCMS
    • HubSpotCRM
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What are Shipwell Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Dependent Care FSA
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions. We give people the option to work in an office or fully remote - the choice is yours!
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Paid industry certifications

An Insider's view of Shipwell

What are some social events your company does?

Shipwell assumes you know how to do your job; outside of core office hours, you are allowed to set your own in-office times. Working from home to deal with a delivery or appointment is a simple notice to a manager, and you're encouraged to make use of the unlimited PTO!

David

Backend Engineer

What's the biggest problem your team is solving?

How a freight brokerage frees up cumbersome processes using technology! We strive to answer this question so people on the front lines can do more of what they do best. Our teams are the heaviest users and biggest advocates of Shipwell’s platform because it directly solves our industry-specific needs.

Andy

Carrier Compliance & Analytics Lead

What makes someone successful on your team?

What makes the team members on my teams successful is their ability to come in everyday with an amazing attitude, effort, and working together as a team!

Taryn

Enterprise Carrier Sales Manager

How do your team's ideas influence the company's direction?

Everyone on the team shows up with a unique perspective. We don't train people to be sales robots because sometimes new ideas can drastically improve how the entire team operates. That sort of ingenuity influences our entire company.

Laurel

Strategic Account Manager

How do you collaborate with other teams in the company?

Being a data scientist I spend about 50% of my time with stakeholders, customers, sales representatives, & the carrier success team, to understand how they work and how we can help them. One of the most important lessons I have learnt at Shipwell is that listening is key!

Anna

Associate Data Scientist

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