Email and Marketing Automation Manager

About us

In a world where shipping expectations and complexity are greater than ever, Shipwell is on a mission to empower supply chain efficiency at scale across every company size, stage, and industry. Supply chain solutions today are highly disconnected, rigid, and difficult to use, but Shipwell is disrupting the status quo.  Our solution combines everything our customers need in a comprehensive platform that adapts as the market and business demands change, so they can effectively manage the entire process in one place and never have to rip and replace. Shipwell is proud to be recognized by industry experts as a leader in shipping and logistics, including Gartner Magic Quadrant for TMS and Forbes 2020 Next Billion-Dollar Startup.  Join us and be part of the Shipping Evolution(R)

Our culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us!

What you will do when you get here

Shipwell is looking for a seasoned Email & Marketing Automation Manager, responsible for building and executing a robust email and automated marketing program to engage new prospects and nurture those that are already in the sales pipeline. In this cross-functional role, you will report to the Director of Demand Generation while working closely with other members of the marketing and sales teams.

• Manage end-to-end development, implementation and execution of lifecycle marketing initiatives, identifying opportunities across the customer journey, creating personalized and automated flows at key trigger points for core customer personas
• Coordinate development of impactful content and emails along the journey, partnering with the creative and broader marketing teams, leveraging comprehensive content and creative briefs to drive alignment and inform execution
• Develop email templates and user flows that align with the needs of each campaign
• Review and edit email content as needed to align with B2B email best practices
• Set up rule & automation based flows, monitor and deploy lead ingestion & sync between email platform & CRM to enable seamless transition between marketing and sales touch points across the funnel
• Establish performance metrics, measurement, and reports that allow you to analyze and share campaign results, learnings, and identified opportunities for improvement

What you need to have

• 5+ years experience in email & marketing automation, B2B SaaS product using major email platforms like Pardot, Marketo, or MailChimp
• Strong technical skills including ability to create dynamic lists, build journeys and split paths based on rules, and basic understanding of HTML & CSS to develop new template
• Strong analytics, testing, and experimentation skills to inform data driven marketing strategies and campaigns
• Ability to outline email content and strategy for various target audiences across industries, verticals, and job functions
• Deep understanding of email marketing best practices, including content, layout, send times, segmentation, etc
• Excellent project management and collaboration capabilities, managing initiatives from ideation to execution and optimization

What’s preferred

• Experience with Pardot & SalesForce is a plus
• Understanding of lead and data coordination with CRM systems and other data sources
• Experience in B2B SaaS or technology related products
• Coordination with relevant external lead 

Why Shipwell?

• 401k matching contribution plan
• Generous parental leave
• Competitive salary and equity opportunity
• Team building events and office competitions
• Friendly, talented, and inclusive company culture
• Office in Austin, TX or 100% remote
• Health, vision, dental, teladoc, HSA, FSA, & Life insurance
• Incredible growth opportunity at a fast growing company
• Subsidized wifi, cell phone, and educational reimbursements
• Receive an elite technology package to include a brand new MacBook Pro!

---The Salary Range for this role is between $100,000 - $120,000 based on Years of Experience, Skillset, and Location.

Here at Shipwell, we are a Remote Forward company. You have the opportunity to work within our Austin, TX office or you can choose to be fully remote. 

Shipwell is an Equal Opportunity Employer and we will not tolerate discrimination or harassment of any sort. We do celebrate diversity and believe experience comes in different forms; many skills are transferable; and passion goes a long way. Diversity in our team makes for better problem solving, more creative thinking, and ultimately a better product and company culture.

Even more important than your resume is a clear demonstration of impact, dedication, and the ability to thrive in a fast paced and collaborative environment. Shipwell strives to have an inclusive work environment; so if you are hard working & good at what you do then please come as you are.  We want you to contribute, grow, & learn at Shipwell and we encourage you to apply if your experience is close to what we’re looking for.

We are looking forward to adding new perspectives to our team!

For more information about Shipwell visit shipwell.com, or connect with us on Twitter @shipwell, LinkedIn, and Facebook.com/Shipwellinc.