Email Marketing Manager, SMB

| Austin

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

The Small Business Email Marketing Manager is responsible driving email marketing strategy and execution for our all small business acquisition and customer retention efforts. We are looking for a creative communicator with a deep understanding of email marketing and automation best practices, who is highly analytical and driven to meet and exceed performance benchmarks. This critical role works closely with marketing and campaign managers to build high-performing email programs that integrate tightly with campaigns to drive maximum conversion. Email Marketing responsibilities span teams and this role will require strong people skills and the ability to successfully work cross-functionally with the marketing automation, content and CRO teams to create and optimize email performance.

What You’ll Do

  • Build, launch and manage all acquisition and customer email campaigns including email strategy, content creation and oversight of production. 
  • Create compelling and engaging content for all prospect and customer facing email.
  • Drive database marketing strategy, working closely with marketing automation team to continuously update and optimize targeting, CTAs, and content for maximum lead conversion. 
  • Work closely with CRO team to optimize email to maximize trial conversion
  • Work closely with marketing managers to guide list segmentation 
  • Track, measure and analyze campaign results daily and pro-actively optimize email campaigns for improved performance
  • Continuously A/B test subject lines, email copy, layouts and CTAs for improved conversions
  • Troubleshoot email performance issues and minimize list decay and unsubscribes
  • Monitor marketing automation performance and hygiene and work with automation team to manage list uploads 
  • Act as an Email Marketing subject matter expert-- staying informed on the latest email marketing best practices, strategies, industry standards and implement best practices to improve email metrics

Who You Are

  • 3+ years of email marketing, demand generation or marketing communications-related experience 
  • Experience with email marketing, lead nurturing and marketing automation. Ideal candidate will have experience with marketing automation platforms such as Marketo, Pardot or HubSpot
  • Excellent understanding of email marketing concepts, metrics and benchmarks, as well as an understanding of how email integrates into broader acquisition and retention strategies
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization. 
  • Enjoy with varying teams and stakeholders with competing requests and priorities
  •  Able to successfully juggle multiple projects and tight deadlines
  • Highly organized and detail oriented and highly analytical
  • Outstanding written communication skills
  • Familiarity with regional and global anti-spam regulations (CAN-SPAM, GDPR, etc.) 
  • Experience with transactional B2B marketing or B2C marketing preferred.
  • Systems Thinker - You are dedicated to providing high-quality services, committed to continuous improvement through empowerment and management by data, willing and able to re-engineer processes from scratch, open to suggestions and experimentation, and efficient and effective work processes.
  • Process Oriented- You can readily design practices, processes, and prioritizations, know what to measure, and how to measure it.
  • Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
  • Collaborative - You have demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.
  • Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities.
  • Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. 
  • Learner - You pick up on new skills quickly, enjoy learning and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
  • Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.


  1. Priority & Goal Setting
  2. Process Oriented
  3. Crossing the Finish Line
  4. Technically Savvy
  5. Executing Plans
  6. Data-Driven
  7. Attention to Detail
  8. Collaborative with Cross-Functional Teams
  9. Proactively Communicative
  10. Creative
  11. Hungry & Self-Directed
  12. Will to Win
  13. History of Winning

Diversity & Inclusion at BigCommerce
We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.

Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ElixirLanguages
    • ErlangLanguages
    • Objective -CLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AjaxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • jQueryFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • SketchDesign
    • Adobe Creative SuiteDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS


We're downtown at: 211 E 7th St Suite 500, Austin, TX 78701. We also have an amazing office in NW Austin: 11305 Four Points Drive, Austin TX 78726.

What are BigCommerce Perks + Benefits

Volunteer in local community
We encourage our employees to give back to our local communities through volunteer work. BigCommerce provides two paid Charity/Volunteering Leave days per calendar year to all permanent employees.
Partners with Nonprofits
Each year, the BC family partners with Partnerships for Children to help kids in the Austin area who have been taken from their homes and are living in protective custody during the holidays.
Friends outside of work
Eat lunch together
Intracompany committees
We empower employees to define our culture in the areas of Wellness, Community/Volunteering and Team Building through our BigCommerce Employee Resource Groups (ERGs).
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
National United HealthCare PPO & HDHP plan options with deductibles as low as $500, coverage up to 100% for in-network services and low monthly premiums
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Subsidized placement services for child care.
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per week.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Career mentorship is available.
Continuing Education stipend
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

A free online store to help you live out your entrepreneurial dreams. Competitive compensation packages. Pet Insurance. Comprehensive health insurance coverage that starts on day one. Open vacation policy for salaried team members and generous accrued time off policy for hourly team members. Employee-driven team building activities like hackathons, paintball, rock climbing, social sports leagues, movie nights, river floats, etc. Peer to peer rewards and recognition program. Paid parental leave and adoption assistance for new parents. Employer-paid life insurance and disability coverage. Educational assistance for qualified pre- and post-grad courses.

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