Role Summary:
We are looking for a talented Email Marketing Manager who is an expert in B2C email communications and respective systems. This person is looking for a role in a fast-paced, high-growth environment where he or she can help to scale and grow our existing email marketing program. You will be responsible for building a high-performing, data-driven, and technology-enabled email operation with the goal of driving growth and optimizing channel performance.
Responsibilities:

• Develop and execute email marketing campaigns across all channels (email, push, SMS, in-app, site) to drive revenue
• Build and own the end-to-end process for certain campaigns across email, site, and app with segmentation and relevant, dynamic content
• Lead large-scale CRM initiatives from development to execution by analyzing customer insights and trends
• Partner with the campaign team to develop and optimize existing lifecycle and behavioral campaigns through leading journeys, content, and continuous testing
• Partner with our analytics, technology and product teams to get new customer behavior data from our core platform into our marketing automation system to drive more personalized campaigns
• Collaborate with brand designers and copywriters to deliver outstanding messaging to our customers that encourage action. This includes briefing new requests and working through feedback/finalizing deliverables
• Partner with analytics to build reports on a recurring basis that help the team understand performance to goal
• Partner with analytics to craft a robust A/B testing and experimentation roadmap that uncovers key insights about our customer segments and turn those findings into relevant KPI improvements
• Build and maintain the email calendar. Understand business rules including frequency, client rules, and compliance rules
• Handle email deliverability and troubleshoot issues if they arise
• Follow best practices regarding list hygiene, segmentation, and engagement scores

Requirements

• 5-7 years of relevant experience in the email marketing, lifecycle, or CRM fields
• Background in customer acquisition, re-engagement, and retention strategies
• Track-record of success building and iterating customer workflows to drive business impact, with quantifiable results to prove it.
• Proficiency in marketing automation technology
• Experience collaborating across multiple departments to execute projects
• Familiarity with analytical and database tools
• Excellent oral and written communication skills
• Strong project management skills
• Experience working with an in-house creative team a plus
• Ability to work quickly and independently while under deadline pressure and follow through on assignments
• Experience with HTML & CSS a plus
• Experience with Cordial a plus

Compensation/Benefits

• Comprehensive medical, dental, short term disability, child care, and vision plans
• Flexible vacation
• Career development training opportunities
• Office-catered lunches and snack
• Salary: $75k-$85k BOE

inKind is an Equal Opportunities Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please reach out at [email protected].