Email Marketing Specialist
Who We Are
The name ThousandEyes was born from two big ideas: the power to see things not ordinarily possible and the ability to collect insights from a multitude of vantage points. As organizations rely more on cloud services and the Internet, the network has become a black box they can't understand. Our Internet and cloud intelligence platform delivers the only collectively powered view of the Internet, cloud and SaaS platforms, helping enterprises and service providers work together to identify problems before it impacts revenue, damages brand reputation, or halts employee productivity.
In August 2020, Cisco Systems completed the acquisition of ThousandEyes, which now forms the ThousandEyes Business Unit within Cisco’s Network Services Business Group, and is a foundational component of Cisco’s growing Observability business.
About the Role
ThousandEyes is looking for an email marketing professional to drive growth and leadership disrupting the multi-billion dollar network performance and analytics market. You must possess proficiency in marketing automation (or be willing to learn), excellent written communication and copywriting skills, and a strong entrepreneurial aptitude. You’ll be a member of the team responsible for the growth and acquisition of marketing and sales pipeline and will be at the forefront of driving high quality leads and revenue. This position is based at ThousandEyes Headquarters in San Francisco, California with flexibility to work remotely.
Responsibilities
- Work with Product Marketing, Content Marketing, Marketing Ops, and other cross functional teams on timely email copy, creation, and delivery via Marketo
- Work closely with Marketing Ops on audience segmentation for event, content, and webinar promotion
- Manage email calendar and ensure marketing campaigns (events, webinars, content releases) are supported by email marketing
- Ensure marketing messages are conveyed clearly and concisely in the email copy
- Proofread emails for clarity, grammar, spelling, and fit-for-purpose
- Analyze email performance and use insights to suggest changes and A/B testing strategies for higher conversion
- Ensure emails follow industry policies and best practices
Requirements
- 1-3 years of proven work experience as an email marketing professional or in a copywriting profession
- Proficiency in marketing automation technology with a preference for Marketo, or be willing to learn
- Basic HTML proficiency
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills and precise attention to details
- An ability to work under tight deadlines
- Bachelor's degree in Marketing, Business Administration or other relevant field
- New college grads with strong writing experience are welcome to apply
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.
We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do –you can’t put us in a box! But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
So, you have colourful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us.
We recognize that diverse teams make the strongest teams, and we encourage people from all backgrounds to apply.
US Vaccination Requirements
Cisco requires all U.S. employees to be fully vaccinated or have an approved religious or medical accommodation. Candidates accepting an offer must provide proof of vaccination status on their first day. If someone anticipates requesting an accommodation for this requirement, they must receive approval before the start date. Candidates receiving an offer will receive additional information about the accommodation process at the time of the offer. All offers of employment are contingent upon complying with Cisco's vaccination policy.