Digital Marketing Specialist
Digital Marketing Specialist
Marketing
AffiniPay is looking for a Digital Marketing Specialist who will focus on the strategy and execution of digital programs across multiple channels. In this role, you’ll be responsible for generating and nurturing leads via email campaigns, campaign planning, coordinating media partnerships and reporting. This position will report to the Digital Market Manager and working closely with cross-functional teams. Our ideal candidate has a creative and analytical mind with the ability to plan, complete, and optimize digital marketing programs. We have multiple brands under our AffiniPay brand that will allow you to get creative, while engaging with very professional niche industries.
Your day-to-day:
• Develop, detail, and optimize emails throughout buyer journeys across our various channels and brands
• Build and optimize lead nurture programs to improve conversion rates from leads to opportunities
• Work alongside sales and partner teams to understand audience needs and execute/optimize campaigns
• Build and optimize batch marketing and sales enablement emails
• Collaborate with Creative Team on content strategy, UX, and design that applies email standard methodologies and drives conversions
• Collaborate with Marketing and Sales Ops to measure, monitor, report, and optimize campaign performance - following prospects from their initial engagement, to opportunity, to close
• Incorporate data-driven thinking into conceptualization, planning, and execution - including running experiments and conversion optimization tests
• Balance improving processes and tools while meeting ongoing lead and closed account goals
What we are looking for:
• 2+ years of experience in a similar role creating digital marketing efforts for B2B/tech, proven success with industry-standard metrics
• Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEO, SEM, and paid digital.
• Knowledge of email and deliverability standard methodologies
• Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback, and adapting quickly to changing requirements
• Attention to detail and ability to balance multiple projects and deadlines
• Bachelor’s degree in related field
100% paid medical, dental, vision, disability insurance plans
Open PTO plan
401K with automatic 5% company contribution
Competitive bonus plan with anniversary rate step-up
Company equity option plan
Flexible work environment with remote work set-up
Paid parental leave
$1,000 annual charitable contribution match
AffiniSwag! (think fun branded merch)
Fun company events - in person/remote and everything in between
AffiniPayU learning and development
AffiniPals mentoring program
AffiniHealth wellness program
All the benefits of a startup culture without the downsides
The chance to be a vital team member of one of Austin's fastest-growing companies and ABJ Best Places to Work!
About AffiniPay
At AffiniPay, we’re continuously taking on exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our aim to become leaders in FinTech has fostered our fast-paced, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to build, work together, and go above and beyond to be industry leaders. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
AffiniPay’s Commitment to Diversity and Inclusion Efforts:
AffiniLIFE (Learning and Inclusion For Everyone) is focused on Awareness, Community, Transparency, Diversity and Inclusion. We recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. It’s not just AffiniPay, it’s AffiniLIFE!
AffiniPay is proud to be an Equal Opportunity Employer.