Enterprise Marketing Manager, Agency at WP Engine
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
As a high growth technology company, WP Engine offers a fast-paced, dynamic work environment for passionate people who want to learn, innovate and positively impact the lives of customers, team members and communities. We strive to do our best work and feel empowered to do what is right for our customers.
If you embrace creative challenges, enjoy crafting multi-faceted activations and excel at efficiently executing throughout a project lifecycle, WP Engine is looking for you.What's cool about this job.
The Enterprise Marketing Manager, Agency position will allow you to drive the marketing strategy for accelerating acquisition, engagement, expansion, and retention for our valued agency prospects and customers. Developing a deep understanding of our agency customer and partner needs, you will identify our greatest areas of opportunity for growth by adopting new customers and expanding existing customers. Your job will be identifying the ideal customer, message and strategy to achieve accelerated growth among the enterprise agency market segment.
Partnering with Product Marketing and Enterprise Sales teams you will develop highly targeted content and programs that maximize and extend our product messaging to reach specific agency categories and persona use cases. You’ll then work with Campaign Management, Creative and Corporate Marketing teams to develop and execute your integrated marketing strategy.
Reporting to the Senior Manager, Enterprise Marketing, you will be part analyst, strategist, creator and activator. You will utilize your analytical and strategic skills to identify revenue-driving opportunities in reporting metrics to drive net-new revenue, grow existing agency partnerships and inspire retention and referrals.
Your ideal background includes experience in enterprise B2B marketing, having worked on segment or persona-specific campaigns and develop strategy for small to large scale programs. Agency experience and knowledge a plus!The day to day.
Collaborate with Marketing (Campaign Managers, Paid Media Team, Communications), Enterprise Sales and Customer Experience (CX) to evaluate, plan, execute high-impact targeted customer marketing programs that expand and retain customers.
Work closely with Agency Partner Account Managers and Business Development Representatives to develop streamlined co-marketing processes for agency partners inclusive of collaborative strategic planning, content & creative development, and ABM campaign execution.
Work closely with the Agency Partner Team to activate WP Engine Agency Partner Program initiatives and communications, supplying partners with VIP content, information and events to increase revenue and build loyalty.
Establish a feedback loop on agency customer needs with Product Marketing to ensure accurate and differentiated market positioning that is meaningful to target personas.
Identify, target and message personas with strategic agency accounts.
Collaborate with the Demand Generation team to execute and measure account-based marketing (ABM) campaigns, leading the creative brief and key messaging that guides content creation.
Work with Campaign/Marketing Ops on email experiments and engagement strategies at different lifecycle stages.
Discover agency success stories and proof points, find opportunities and secure customer advocates to showcase business benefits and outcomes.
Identify measurable growth metrics (upsell, cross-sell, churn) for your lifecycle programs that you test, scale and report regularly to senior management.
BA or BS required. MBA is a plus.
3-5 years of relevant customer marketing management experience, preferably at a B2B technology company.
Proficiency in strategic storytelling, planning and execution via PPT/Google Slide/Keynote presentations required.
Demonstrates consistent success at planning and executing small- to large-scale programs.
Highly-effective communicator and collaborator across teams and subject areas.
High degree of resourcefulness and energy, coupled with the ability to project manage and prioritize multiple initiatives to take them to successful completion.
Ability to translate technical concepts into strategic and inspirational creative messages and activations.
Experience with digital experience platforms, web content management systems, headless CMS, and/or API-first content platforms.
Run your own website or anything on WordPress? Show it off!
Any experience at a top agency?
Dabble in design or copywriting in a past job or in your free time?
Compensation (We offer market competitive salaries)
Stock Options (Every employee is an owner in the company)
Health Benefits (100% Paid Employee Medical, Dental, and Vision)
401(k) (Make the most of retirement)
Life and Disability Insurance (100% Paid Life, STD, LTD and AD&D)
Generous Vacation Time (Who doesn’t like time off)
WP Engine is an Equal Opportunity Employer. As a US employer, WP Engine is required to verify all employees, regardless of citizenship or national origin, are eligible to work in the United States.
At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.