ePayPolicy is looking for an event and analytics coordinator to be responsible for spearheading our event marketing strategy, including but not limited to: trade show planning and attendance, design, email marketing, content creation, tracking ROI  and implementing guerilla marketing campaigns. This individual should have a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.

Responsibilities:

• Lead strategy, planning logistics, invitations, registration, production and team management 

• Work with director of marketing and executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation and customer advocacy

• Analyze, track, and report on event ROI based on the predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, 

• Work with director of marketing and digital coordinator to create event calendar and content

• Negotiate and execute contracts for large- and small-scale events

• Work with the director of marketing to create sales collateral and tradeshow messaging.  

• Responsible for ordering and tracking event inventory including collateral, giveaways, etc.

• Help integrate events into the social strategy to maximize engagement

Requirements:

• Bachelor’s in marketing or related discipline

• 1+ years of related marketing experience, ideally in event marketing, demand generation, or sales enablement

• Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting

• Highly organized with an ability to manage resources, budgets, and digital assets

• Strong communication skills – written and oral

• You are creative, innovative, and always think outside the box

• Highly organized and proficient at managing multiple projects at a time

• You are metric driven and have the ability to draw insight from complex marketing data

• Confident with a dynamic personality

• Is familiar with Google Analytics and is ready to take their skills to the next level.