Event Marketing Specialist
About Us:
LogicMonitor is the leading SaaS-based performance monitoring platform for enterprise IT.
We are a company of fun-loving, hard-working achievers. We love going to work and think you should too. We hold our company culture near and dear — we are customer-obsessed, work as one team, and strive to be better every day. These are our core values. So it's no surprise that we work hard and genuinely have fun working with each other to achieve great things together.
Our Austin team works in two offices in downtown Austin. Both enjoy panoramic city views and an open floor plan with breakout rooms that encourage collaboration and innovation. When you join LogicMonitor, you will be working alongside some of the brightest minds in one of the fastest growing global software firms. We are looking for you to bring your expertise, drive, and passion. This is your chance to join us on our journey as we expand our global presence and achieve record-breaking success.
What You'll Do:
The Event Marketing Manager for North America is responsible for planning and executing a variety of events ranging from corporate, customer, industry, field, community, partner, and online events to engage prospects, expand existing accounts, and establish LogicMonitor as a leader in data monitoring solutions. As an event expert, the daily responsibilities will include working closely with marketing and sales leadership to deliver on-time event logistics and identify event goals, content, and promotions. Programs may include trade shows, local field events, meet ups, lunch/drink and learns, movie nights, user conferences, online events, and more. This role will coordinate all event logistics, attend the events, and execute success on site. Additionally, this role will be critical to the marketing team and responsible for the demand generation efforts associated with each event.
Here's a closer look at your duties in this key role:
- Lead tactical event marketing efforts in North America, including overall project management and execution, budget management, identifying partners/vendors, content development, communications, analysis, and reporting
- Manage all aspects of event logistics that include staffing, scheduling, shipments, onsite support, and event recruitment
- Assist in the definition and creation of event goals
- Be a LogicMonitor advocate to help find business opportunities via new marketing opportunities - e.g. lead sharing with partners, happy hours, micro events, etc.
- Ensure company and all stakeholders are aware of your event programs
- Build and distribute pre-event status report and post-event trip report to appropriate team leads
- Work with Sales on event follow-up programs
- Work with PR and social media teams to broaden awareness and reach of your events, speaking sessions, and more
- Manage all post-event activities including development and execution of follow-up plans for event attendees, uploading and tracking leads, wrap-up reports, etc
- Manage multiple projects at one time, ensuring clear and proactive communication and follow-up with other departments and third parties to meet deadlines and stay within budget
- Ensure leads generated by events are properly flowed through the LogicMonitor lead flow process and followed up on within the agreed upon timelines between Sales and Marketing
- Perform related work as required
What You'll Need:
- Bachelor's degree required
- 2-4 years of experience with marketing, B2B, SaaS marketing
- Basic knowledge of our target customers (IT, Ops and Dev) and their pain points
- Solid foundation in marketing and SaaS business principles
- Proficiency with Marketo and Salesforce required. Proficiency with Keynote and PowerPoint a plus
- Ability to manage external vendor relationships
- The ability to work independently as well as collaboratively in a fast-paced environment
- Strong project management, organization, and time-management skills are essential
- Excellent networking and relationship building skills
- Travel required (up to 50%)