Field Marketing Manager, East Coast

| Austin

About CrowdStrike

At CrowdStrike we’re on a mission - to stop breaches. Our groundbreaking technology, services delivery, and intelligence gathering together with our innovations in machine learning and behavioral-based detection, allow our customers to not only defend themselves, but do so in a future-proof manner. We’ve earned numerous honors and top rankings for our technology, organization and people – clearly confirming our industry leadership and our special culture driving it. We also offer flexible work arrangements to help our people manage their personal and professional lives in a way that works for them. So if you’re ready to work on unrivaled technology where your desire to be part of a collaborative team is met with a laser-focused mission to stop breaches and protect people globally, let’s talk.

About the Role

CrowdStrike is seeking a dynamic, experienced Field Marketing Manager to drive Marketing planning and execution in U.S. Enterprise markets. The Marketing Manager partners with the sales team, channel and alliances partners and supports business goals, by implementing integrated marketing campaigns that engages prospects, delivers new opportunities and accelerate existing pipeline. The successful candidate will define the Marketing plan that is consistent with corporate, sales and marketing priorities and initiatives.

The Marketing Manager will build integrated campaigns to move prospects through the buyer’s journey and accelerate the sales cycle for accounts.  A main goal will be to create demand using a variety of marketing vehicles and tactics including account-based marketing, conferences and local executive events, multi-touch campaigns and joint partner marketing activities.

The successful candidate will have a solid understanding of the U.S. Enterprise markets, strategic planning and integrated execution with excellent organizational skills and the proven ability to work and communicate cross functionally and with our partners.

Additional Responsibilities

  • Keen understanding of the U.S. Enterprise markets, field sales needs, stages of the customer buying cycle, program analysis and market intelligence.
  • Align with Enterprise Sales leaders to execute focused, marketing programs in conjunction with Sales plans.
  • Plan and execute a 6-month, integrated plan focused on meeting Marketing and Sales business and pipeline goals.
  • Research, plan and execute marketing campaigns, leveraging a variety of programs and field activities to drive demand and accelerate pipeline.
  • Write compelling initial copy for emails, landing pages and promotional content.
  • Implement promotional, lead nurture and sales outreach programs ensuring event registration, effective lead generation and follow-up.
  • Track campaign performance, measuring results and metrics through SFDC.
  • Effectively manage regional Marketing budget to optimize ROI.
  • Work cross-functionally across all marketing departments including marketing operations, corporate marketing, alliances marketing to implement plans on schedule.

What You’ll Need 

  • Must have 4+ years of relevant Marketing experience supporting field sales and partner organizations within the IT industry. Experience in cybersecurity is a benefit.
  • Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline.
  • Experience managing a budget that aligns with marketing and sales goals and objectives.
  • Excellent organizational, communication and project management skills.
  • Proven ability cross-functional teams to deliver campaigns, manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule.
  • Experience working with sales teams to understand needs and integrate into their processes
  • Ability to write relevant, customer-centric content.
  • Experience in tracking ROI and analyzing marketing events, programs and metrics.
  • Hands on experience with Salesforce.com is a benefit.
  • BS/BA in Communications, Marketing, Business or related field.

Bonus Points 

  • An entrepreneurial self-starter who can take charge, prioritize input, develop and execute a Marketing plan.
  • An individual contributor who enjoys working with Sales and Partner colleagues in a fast-paced environment.
  • A creative problem solver who challenges the status quo.
  • A dependable team player who works hard while maintaining the ability to laugh and have fun.
  • A curiosity for data and enjoys measuring results and uncovering trends
  • High-tech, start-up, rapid growth and/or publicly traded company experience.
  • You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business 

Benefits of Working at CrowdStrike:

  • Market leader in compensation and equity awards
  • Competitive vacation policy
  • Comprehensive health benefits + 401k plan
  • Paid paternity and maternity leave, including adoption
  • Flexible work environment
  • Wellness programs
  • Stocked fridges, coffee, soda, and lots of treats

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives and ways of solving problems so we strive to attract and retain talent from all backgrounds and create workplaces where everyone feels empowered to bring their full, authentic selves to work. 

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. 

 

Read Full Job Description

Technology we use

  • Sales & Marketing
    • SalesforceCRM

Location

Fantastic downtown location walking distance to awesome restaurants and happy hour spots.

An Insider's view of CrowdStrike

What's something quirky about your company?

Our mascot is a falcon so the SDR team puts falcon in front of activities - for example when we do team stretches when everyone needs to get up from their chair and take a break we call it Falcon Stretch

Jessica

SDR Manager

How does the company support your career growth?

CrowdStrike does an awesome job at promoting from within. I started as an SDR a little of a year ago and am now an SDR Manager! When departments are looking for new hires the SDR org is the first place they look for internal promotions.

Jessica

SDR Manager

What are CrowdStrike Perks + Benefits

CrowdStrike Benefits Overview

We offer flex schedules, a comprehensive benefits package, health and wellness programs, fully stocked company pantry, company and team events, and commuter benefits. We also offer our people the chance to work on passion projects and innovation during our annual “Think Week” as well as peer recognition and reward programs like Team Bravo award for cross-functional collaboration and Hero award for those who embody our core values and live our culture.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
RSU's are available as part of employee compensation.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
CrowdStrike provides 12 weeks of parental leave for the primary caregiver and 8 weeks leave for the secondary care giver.
Flexible Work Schedule
Return-to-work program post parental leave
Company sponsored family events
We sponsor company-wide bring your child to work days as well as company events where family is encouraged to attend.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits.
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted At team's discretion.
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Mentorship program
Time allotted for learning
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