Field Marketing Manager at Q2
Q2 is seeking a Field Marketing Manager to partner closely with Sales to help create, accelerate, and close pipeline. The Field Marketing Manager is responsible for planning, organizing and executing account-centric demand programs that generate new prospects and advance existing opportunities for the sales team. This person loves to work closely with sales and acts as a liaison between marketing and sales. Ultimately, this role is responsible for helping a sales team meet or exceed demand generation targets by executing account-centric demand programs that complement audience-centric campaigns, industry events and always-on demand programs.
This position will report to the Sr. Manager of Marketing Campaigns and Programs.
Lead the execution of account-based marketing programs jointly with sales
Work closely with sales to prioritize and execute highly targeted virtual and in-person events with prospects and customers to help accelerate pipeline. Ensure there is a cohesive pre-event, at-event and post event strategy to increase engagement and response rates
Interface with sales to determine sales enablement needs, and work with product marketing to develop tools, programs in a box, training and content
Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
Identify co-marketing opportunities with regional partners to create demand at scale
Communicate and educate the sales team regarding new and planned marketing activities
Proactively manage marketing KPI dashboards for a specific sales team or region.
EXPERIENCE AND KNOWLEDGE:
Bachelor’s degree or equivalent experience in Marketing, Advertising or related field
5+ years’ full-time experience in B2B demand generation
Previous experience with marketing automation, account-based marketing, and conversational marketing solutions
Previous experience in events management
Must have ability to quickly build a strong understanding of Q2’s go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software. Excellence in metrics and measurement of demand gen campaign success is key.
Demonstrate exceptional communication/presentation skills, both written and verbal.
Strong project and time management skills required to efficiently move between work places and multiple, concurrent projects
Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders
Prone to action, results focused, KPI focus
Must be able to thrive in a fast-paced environment
At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.